Digitisation In Marketing

Digitisation In Marketing

The world has transitioned into a digital environment. For today’s businesses, it is imperative to have a website and use the internet as a means to interact with their customers. There are some successful traditional marketing strategies, particularly if you are...

Facebook Marketing for Businesses Made Simple

When social networks first became a ‘thing’, MySpace reigned supreme with over 100 million active users by 2006. In the same year, it became the most visited website on the internet, receiving even more visits than Google.com.  Although it took many countries by storm...
Digital Marketing Strategies: A Simple Guide

Digital Marketing Strategies: A Simple Guide

When the first electronic mail was sent in 1971 by Ray Tomlinson, it was a major achievement on the technological front – but also a key point in the development of digital marketing.  Today, digital marketing encompasses multiple platforms and technologies,...