About Digital Nomads HQ
Google Adwords is a good opportunity to get your company listed at the top of Google fast. It is very useful if you are first starting off with your website and you have no traction from SEO, it can also be useful if you are launching new products. Running a successful Google Adwords campaign is an art.
You need to find the right balance between cost per click as well as ensuring you are targeting the correct keywords. Often when people try run their own Google Adwords campaign they come unstuck because they follow the Google Adwords wizard which is design to make Google money and not necessary the client’s money.
If you correctly structure your Google Adwords campaign and continually work on the structure you can find the right balance which will bring you profitability. We believe that the combination of a Google Adwords campaign and quality SEO provides the best results.
Did you know that you can reduce your cost per click by having Good SEO on the target page? When Google works on your cost per click they have an Algorithm that divides the cost per click by your target pages SEO score which is rated between 0 and 10 the result will be your cost per click. This is why someone in position 1 in the Google Ad section could be paying less than the person in position 3.
When it comes to Google results the higher you are up in Google the higher the percentage of clicks. There are also other techniques we use to ensure that you don’t get clicks on your ads for no reason and therefore waste money.
When a potential website visitor stumbles on your ad you want the descriptive text to qualify the ad so that unnecessary clicks are reduced.
- Meeting with client to understand the target market
- Keyword Research
- Customized descriptive text for different searches
- Setting up spending limits, setting up Adwords campaigns and setting up CPC ratio
- Tracking of Results
- Monthly Reports
- Base fee of $250 + 5% of the monthly Google Adwords spend