The world has transitioned into a digital environment. For today’s businesses, it is imperative to have a website and use the internet as a means to interact with their customers. There are some successful traditional marketing strategies, particularly if you are...
When social networks first became a ‘thing’, MySpace reigned supreme with over 100 million active users by 2006. In the same year, it became the most visited website on the internet, receiving even more visits than Google.com. Although it took many countries by storm...
When the first electronic mail was sent in 1971 by Ray Tomlinson, it was a major achievement on the technological front – but also a key point in the development of digital marketing. Today, digital marketing encompasses multiple platforms and technologies,...
B2B marketing has changed significantly since the advent of the internet and all of the technological and digital innovations that followed. Today, it isn’t always about who you know – companies are able to market themselves to other businesses regardless of...
5 Steps to a Successful Social Media Marketing Strategy A social media marketing strategy is crucial to ensuring the success of your social media efforts – be they campaigns, ads or organic content. Like any form of marketing you conduct for your business,...
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