The Best Email Marketing Tools In 2020

Looking for the best email marketing tools in 2020?

Email marketing is a crucial platform in every digital marketing arsenal. Using existing contact lists to cultivate and engage new customers combined with e-mail automation will help keep customers interested, measure their customer path, and boost sales.

More so, email newsletters help businesses and brands reach subscribers directly in their inboxes and help keep your brand front of mind. Having a tool that can meet your email marketing needs is vital to any scale of your company.

You might be wondering if email is still a worthwhile marketing strategy. Well, it is. In fact, email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available. Email marketing remains a quick and effective way to engage and nurture leads into loyal customers.

Is email marketing a priority for your company by 2020? Are you looking for any of the best email marketing tools? Choosing the right email marketing service can have a huge effect on the effectiveness of your marketing campaign.

Why Is It Important To Choose The Best Email Marketing Tools?


Email marketing is one of small businesses’ most cost-effective marketing technique. This is because email marketing is easy to handle, gives you complete power and helps you to make direct contact with your customers.

It’s important to remember that much of your email marketing success depends entirely on the email marketing tools you use, since they are responsible for ensuring that your emails are actually delivered.

If you’re not careful, you’ll end up paying a lot of money for less marketing features and horrible email delivery speeds (which will make you lose even more money).

That is right, choosing the wrong email marketing tool can sometimes be a nightmare for your business. If your deliverability rates decline, your sender score may become affected which can result in your emails being marked as spam.



What To Look For In A Quality Email Marketing Tool?

A good email marketing service should allow you to create highly engaging email newsletters with a user-friendly interface (ideally, drag-and-drop). You can easily send bulk emails that are customized and targeted without much effort. Often known as marketing automation. Your email marketing service must also make it easy to manage your contact list, segment users into groups, and monitor your email marketing campaign results.

Most importantly, a successful email service provider ensures your campaigns don’t end up in the spam folder.

We have compiled a list of 5 main factors to consider when choosing an email marketing tool:

1. Ease Of Use

The primary function of an email marketing tool is to make it easier for marketers and small business owners to promote products and services using email. A tool with great features but a bad user interface will make you waste valuable time as you end up spending a substantial amount of time learning how to use the platform instead of designing profitable email campaigns.

It is crucial that the tool provides an easy-to-use interface to ensure rapid adaptation and low learning time, particularly for new staff who have never used specific tools. More so – visually appealing tools make it a less tedious and more delightful and fun experience for your employees.

2. Audience Segmentation

Segmentation of audiences dramatically enhances the efficiency of email campaigns. It helps you to share personalized content with your audience based on their demographics, venue, online activity and brand engagement, and more. It is really important to carefully select an email marketing tool which has easy to use yet advanced audience segmentation capabilities.

3. Pre-built Templates

Your email marketing tool must have simple email template designs that you can use to change your campaigns. It should also allow you to design your own e-mails with an easy-to-use editor with simple drag-and – drop capabilities. This helps you to create custom emails with your branding and design features, without needing knowledge of complex HTML coding.

4. High Delivery Rates

The last thing you or your marketing team need is for their stunning email designs to make their way into recipient SPAM boxes. It is therefore absolitely crucial for you to assess email marketing services on the basis of their success in delivering emails and their low bounce. In order to prevent high bounce rates, the service should meet all the enforcement regulations outlined by CAN-SPAM.

5. In-depth Reporting Features

Email reports and analytics dashboards help marketers make data-driven decisions to boost email campaign efficiency based on factors such as open rate, click-through rate (CTR), e-mail read computer, etc. These metrics help marketers test the output of their subject lines, e-mail copies, graphic content, and call-to – action.


We have used a number of email marketing platforms for our clients and whilst many of these email marketing tools are excellent – one specific tool always seems to impress us. That email marketing tool is…drum roll please….

Active Campaign.

This unique and easy-to-use automation platform lets their 90,000 customers send less emails while at the same time producing better results. With many features and integrations, as well as fast and friendly support, Active Campaign is a strong newsletter marketing tool.

ActiveCampaign provides almost everything you need inside a marketing newsletter tool, plus their advanced automation is hard to beat.

Automation is one of their most significant functions. Not only does it allow autoresponders, based on a variety of conditions, but it also enables the automation of your contacts and list management, as well as the automation within its CRM system (known as ‘Deals’). This ‘Deals’ framework is also worth mentioning and allows you to add notes to your contacts, set up appointments or simply send them direct messages.

In addition, they have a feature of customer messages. Using it, you can send targeted messages directly to your website users, thereby improving the overall customer experience. ActiveCampaign is proud of their approach to helping you create positive relationships with your customers through their apps.

And, while at first glance pages like the Dashboard may seem a little busy and unnecessarily complex, the learning curve is straightforward, and you get used to the platform pretty quickly.




Active Campaign has proved to be an excellent tool for getting a large percentage of your emails delivered.



The onboarding process is very helpful and educational while the customer support at Active Campaign are always willing to gvie you helpful advice.



If you are moving over to Active Campaign from another email marketing tool, the Active Campaign will handle the migration process for you at no cost.



Active Campaign boasts extremely powerful audience segmentation functionality. You can create segments of your email list based on a myriad criteria.



The pricing plans with Active Campaign are highly competitive especially considering the numerous features and benefits associated with their platform.


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