We have used a number of email marketing platforms for our clients and whilst many of these email marketing tools are excellent – one specific tool always seems to impress us. That email marketing tool is…drum roll please….
This unique and easy-to-use automation platform lets their 90,000 customers send less emails while at the same time producing better results. With many features and integrations, as well as fast and friendly support, Active Campaign is a strong newsletter marketing tool.
ActiveCampaign provides almost everything you need inside a marketing newsletter tool, plus their advanced automation is hard to beat.
Automation is one of their most significant functions. Not only does it allow autoresponders, based on a variety of conditions, but it also enables the automation of your contacts and list management, as well as the automation within its CRM system (known as ‘Deals’). This ‘Deals’ framework is also worth mentioning and allows you to add notes to your contacts, set up appointments or simply send them direct messages.
In addition, they have a feature of customer messages. Using it, you can send targeted messages directly to your website users, thereby improving the overall customer experience. ActiveCampaign is proud of their approach to helping you create positive relationships with your customers through their apps.
And, while at first glance pages like the Dashboard may seem a little busy and unnecessarily complex, the learning curve is straightforward, and you get used to the platform pretty quickly.