Discerning whether your product or service is more suited to the Search Network or the Display Network is vitally important because ou may not need both. The Google Search Network and Search Partners are vastly different than the Google Display Network (GDN) and...

Research showing, that in recent years, Facebook's user engagement with brands fell by 20%. You can't afford not to micromanage & specialize your content to stay relevant on the world’s biggest social media network! Here are our Top Ten Hacks To Improve Traffic...

Maintaining an online brand during the era of misinformation and fake news, can sometimes seem daunting and confusing. Even Google can find it difficult to differentiate credible sites from low quality ones at times. Fortunately, Google experts have discovered a...

What is voice optimisation, and why is it critical in SEO campaigns going forward? Voice search is increasingly becoming a game changer in the SEO and web optimisation industry. If you would like to optimise your website for mobile searches, which is a demographic...

Getting on the first page of Google is a massive boost to traffic to your site.But how do you get up on that first page? The difficulty of getting on the first page is very much dependant on what you’re trying to get ranked for. The saturation of the target search is...

Copywriting Rules Position the most important information near the top. Use bullet points where possible. Always keep your website visitor in mind when writing copy. Maintain short paragraphs – four sentences maximum Keep your sentences short – 12 to 13 words maximum...

SEO & Web Marketing on the Sunshine Coast is an often neglected or misused area for lots of local businesses. A lot of folks knowingly neglect their web and Google Ads marketing budgets as they have this idea that they will never be able to match the deep pockets...

Web Design & Content Tip # 1 Keep your site simpleKeeping your website simple and easy to understand has been core to web design since its inception, often due to hardware limitations. This design concept continues to remain relevant even with today’s high-speed...