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Digital Marketing Strategies: A Simple Guide
When the first electronic mail was sent in 1971 by Ray Tomlinson, it was a major achievement on the technological front - but also a key point in the development of digital marketing. Today, digital marketing encompasses multiple platforms and technologies, allowing...
B2B Marketing: How to Advertise Your Business
B2B marketing has changed significantly since the advent of the internet and all of the technological and digital innovations that followed. Today, it isn’t always about who you know - companies are able to market themselves to other businesses regardless of time,...
5 Steps for a Successful Social Media Marketing Strategy
5 Steps to a Successful Social Media Marketing StrategyA social media marketing strategy is crucial to ensuring the success of your social media efforts - be they campaigns, ads or organic content. Like any form of marketing you conduct for your business, social media...
Top 5 Reasons to Advertise on Instagram
Top 5 Reasons to Advertise on Instagram Just 18 months after its launch in 2010, Instagram was bought out by Facebook CEO Mark Zuckerberg for a mere $1 billion USD - and the platform has simply skyrocketed since then. Far more than just a platform to post pictures and...
COVID-19: Google Provides Over $340 million in Google Ads Credit for SMEs
Google has pledged USD$340 million in Google Ads credits for SMEs struggling to conduct business during the COVID-19 outbreak. This donation could help thousands of small to medium businesses stay connected to their target audiences and customers while still adhering...
Digital Marketing: Where To Start During Covid-19
For businesses whose doors are still open… the importance of marketing your business on digital platforms is more important than it’s ever been! Digital marketing during Covid-19 is an important asset to your business. Why? Current covid-19 circumstances could very...
How To Make Your Website More Profitable | CRO 2019
It's much easier to double your business by doubling your conversion rate than by doubling your traffic.Conversion Rate Optimisation (CRO)Conversion Rate Optimisation (CRO) simply put, is increasing the amount of visitor actions on your website. This can be achieved...
Do You Need More Traffic To Your Website?
The US Black Friday and Cyber Monday shopping tradition has well and truly hit Australia as retailers prepare to majorly discount their stock. The annual shopping event taking place November 29th, has gained momentum in Australia as an increasing number of US shoppers...
10 Reasons You Need Social Media Marketing
Most companies see social media marketing as just another tactic along with their other traditional advertising methods. But if you know that social media users around the world have reached 2.34 billion and are expected to grow to 2.95 billion by 2020, you would...
WordPress Crushes Squarespace Every Time
WordPress or Squarespace? Let me make your decision easy: choose WordPress, always choose WordPress. Both platforms allow you to build your website, however, they are incredibly different. More than 27% of websites on the internet are WordPress, whereas on 1.2 million...
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