5 Common Google Ad Mistakes

by | Aug 5, 2019 | Blog

Tip #1

Discerning whether your product or service is more suited to the Search Network or the Display Network is vitally important because ou may not need both. The Google Search Network and Search Partners are vastly different than the Google Display Network (GDN) and keywords perform differently for each Network.

Tip #2

Failing to use Negative Keywords. In order to have a successful campaign, negative keywords are crucial. There will always be irrelevant keywords in your search reports, regardless of the industry you work in. You can also negative keywords to remove particular words that are not driving conversions to your business and therefore not profitable.

Tip #3

In depth keyword research while avoiding broad match keywords are essential for the success of any Google Ads campaign. In order for your campaign to perform well, optimise your modified broad match, phrase match, and exact match keywords. In addition to this, finding the right keywords and bidding on them effectively will ensure an optimal long-term strategy and Return On Investment (ROI)

Tip #4

When optimising your Google Ads campaign, it is vital that you test various bidding strategies. There are various Google Ads bidding strategies available, including Target CPA, Target ROAS, Maximize Clicks, Maximize Conversions, Target Outranking Share, Target Top of Page, and Manual CPC. Our preference is to start with Manual CPC, pogressing to Target CPA once we’ve test everything.

Tip #5

Creating only one Ad variation and foregoing Ad extensions. Google Ads automatically optimises your campaigns, showing you the top-performing ads. Not only do Ad extensions give you the ability to increase your ads search results, but they also allow you to add more relevant content.