The US Black Friday and Cyber Monday shopping tradition has well and truly hit Australia as retailers prepare to majorly discount their stock. The annual shopping event taking place November 29th, has gained momentum in Australia as an increasing number of US shoppers are buying from Australian online retailers.
With the Aussie dollar now trading at approx US$1.46 Australian websites are an attractive location for US buyers & retailers are starting to notice. So how do you take advantage of this buying frenzy? A Google Ad campaign focused on driving more traffic to your website is a brilliant advertising strategy.
Tell your existing customers if you plan to participate this year. Consider a Google Ad or Facebook Ad campaign to direct NEW traffic to your website. Get ready early and prepare to spend a bit more than usual, as this is an incredibly busy advertising period.
Google Ads allow you to create multiple variations of your Ad Copy, so reap the benefits of this to determine which messages achieve a better click through rate.
We can help you get your campaign up and running in not time at all, so you can be part of the biggest shopping season of the year.