Facebook Live Videos need to be part of your Digital Marketing

by | Aug 26, 2019 | Blog

Did you know that Facebook is constantly changing their algorithms to favour personal posts on social media over business posts?  In 2018, video was the undisputed KING of content and while many different variations of video emerged throughout last year (ephemeral, live, etc.), this year video will increasingly continue to grow as vital part of Facebook marketing.

Businesses are going to have to start embracing live video as we step into a new era of online marketing.  Which is why your business page posts could be getting a pretty dismal organic reach!  It’s not all bad news though – there are things you can do to get seen. Video is possibly one of the most digested forms of media across the board. When scrolling through your Facebook feed, have you noticed it’s primarily video posts?

Video Marketing

Video marketing is not going to go away, in fact it’s only going to grow and you need to start using it. Four times as many customers would rather watch a video about a product than read about it. For example – here at Digital Nomads HQ we upload videos directly to Facebook rather than using a YouTube link. Why? Because Facebook doesn’t want their users following links off their platform – they want them to stay on Facebook as long as possible! For this reason Facebook also favours Facebook LIVE videos.
They will almost always appear in the top five posts in your newsfeed. Do you use live video? The key to engagement is to educate, inspire, or entertain your viewers! The team here at Digital Nomads HQ are social media wizards and we can help you get your Facebook ‘About’ page optimised for Google as well as manage your social media and live videos for you.

What to Share

Are you using Facebook stories to share more of your life and behind the scenes? Along with using photos of yourself, your stories offer a great opportunity to show YOU- behind the beautifully styled photos. There is something vulnerable & authentic about sharing & allowing your followers to feel as though they know you! Don’t let a lack of confidence keep you from ‘going live’, just start. If you want to pop on some makeup or find good lighting, go ahead, but just SHOW UP. This helps you connect with your followers in a less scripted, “real life” way. Things you can share are:

  • Personal stories – tell them how you started
  • Behind the scenes – share your employees/warehouse etc
  • Q&As – live video is a great tool to ask questions
  • Giveaways – encourage cross-promotion & offer prizes/discounts
  • Sneak peeks – involve them in development eg, colour/name/size

Want to improve your Facebook Video watch time? Optimise your video’s text & thumbnail attributes. Once you choose your video and upload it to Facebook, it’s time to optimise it.  Choose your video title carefully, add an attention-grabbing description that ends with a call to action. Lastly, add some relevant tags, schedule it and you’re good to go.

We Can Help

If all this sounds a little daunting for you, that’s where we come in. As a full service Digital Marketing Agency, we can manage all your social media posts, images, videos, website design, logo and SEO. Get in touch with our team and we can chat about all your digital marketing needs.