When social networks first became a ‘thing’, MySpace reigned supreme with over 100 million active users by 2006. In the same year, it became the most visited website on the internet, receiving even more visits than Google.com. 

Although it took many countries by storm and was extremely popular with businesses and individuals alike, MySpace stood no chance to survive when, in 2008, Facebook became available for public use. Despite its rocky start and even more turbulent recent past, Facebook’s popularity is unquestionable. At over 2.6 billion monthly active users as at the start of 2020, Facebook is the leading social media network – and businesses are using it to their advantage.  

Facebook isn’t just a place to post your selfies or check in to your favourite places; it’s an invaluable marketing tool that businesses can take advantage of. Are you interested in Facebook marketing? Learn all about it below!

facebook marketing

Why Should You Invest in Facebook Marketing?

What started out as a purely social platform created for people to meet, connect and chat online has evolved into something much more. Facebook is no longer merely a social media network where friends and family can stay connected; it’s become a venue for all different types of businesses to advertise themselves online in new and exciting ways. 

If you are a business owner, or manage a business, you should be investing in some form of Facebook marketing – even if it isn’t your primary marketing channel. Having a Facebook business profile creates authenticity and allows your target audience to learn more about your business. It allows you to reach and engage with your audiences easily, and on one platform. It is an affordable marketing tool because it offers free and paid functionalities – and both can be very effective in advertising your brand, product or service, and getting your company’s name out there. 

Still not convinced? Here are some other factors of Facebook marketing to consider:

  • Facebook offers global coverage. At 2.6 billion active users, your reach potential is almost endless
  • Provides highly targetable paid ads. Facebook ads allows you to customise your ads and target specifics like age, gender, location, interests and even jobs – any demographical or behavioural data that Facebook can share, it does
  • Organic reach is possible. One of the greatest things about Facebook is that, even if you don’t invest in paid advertising on the social network, organic reach is possible, simple and free. 
  • Integration with other marketing platforms. If you are thinking of adding Facebook marketing to your existing marketing repertoire, good news – it’s entirely integratable! You can combine your Facebook marketing with search engine marketing, email marketing and even cross-platform into other social media networks.
facebook marketing

Still not convinced? Here are some other factors of Facebook marketing to consider:

  • Facebook offers global coverage. At 2.6 billion active users, your reach potential is almost endless
  • Provides highly targetable paid ads. Facebook ads allows you to customise your ads and target specifics like age, gender, location, interests and even jobs – any demographical or behavioural data that Facebook can share, it does
  • Organic reach is possible. One of the greatest things about Facebook is that, even if you don’t invest in paid advertising on the social network, organic reach is possible, simple and free. 
  • Integration with other marketing platforms. If you are thinking of adding Facebook marketing to your existing marketing repertoire, good news – it’s entirely integratable! You can combine your Facebook marketing with search engine marketing, email marketing and even cross-platform into other social media networks.

We’ve got the WHY – now for the HOW. Here’s a couple of ways Facebook marketing could change the course of your business’ advertising for the better!

Facebook Marketing: The Business Page

Your Facebook business page is like a business card for social media. At one glance, it will tell a user everything they need to know about you and your business – which is why it is such an important tool for Facebook marketing. 

As the landing page for your business’ Facebook profile, a well-designed business page should encompass all the things you want to say to a potential customer but can’t say yourself. It should show them what type of business you are, what types of services or products you offer, the nature of your company, and provide a better sense of your business’ personality or character. 

Your business page should always be designed with your customer in mind. What do they want to see? What are they looking for? What will make your business stand out from your competitors?

Facebook Marketing: The Business Page

Your Facebook business page is like a business card for social media. At one glance, it will tell a user everything they need to know about you and your business – which is why it is such an important tool for Facebook marketing. 

As the landing page for your business’ Facebook profile, a well-designed business page should encompass all the things you want to say to a potential customer but can’t say yourself. It should show them what type of business you are, what types of services or products you offer, the nature of your company, and provide a better sense of your business’ personality or character. 

Your business page should always be designed with your customer in mind. What do they want to see? What are they looking for? What will make your business stand out from your competitors?

facebook marketing

Facebook Marketing: Facebook Ads

Organic reach is great, but paid reach has more potential. You can reach a wider audience more quickly and suss out the personas of your buyers. To this end, businesses that can afford it should look into Facebook ads. 

Like almost everything else about Facebook, Facebook’s ad tool is extremely useful and immensely customisable. You can determine a budget, your audience, the locations you want the ads to run in and set times during which your ads will show. You can even advertise your products or services in Marketplace, Facebook’s online selling hub (similar to Gumtree). 

Does Facebook ads seem daunting? Just boost a post! If you created an organic post that is performing well or gaining a lot of traction, you can capitalise on it by ‘boosting’ it – essentially, this means assigning a budget to the post and having the post act and perform like a Facebook ad. Your post will be seen by a much wider audience who may share the same interests, likes or demographics as your organic audience and immediately increase the potential to make a sale or generate a lead!

Facebook Marketing: Insights

Like any marketing avenue, data is crucial. Facebook’s Insights are the social network’s analytics tool, and it provides quite an extensive, in-depth look at your audience’s behaviour and engagement with your content. 

Even if you are not using the paid ads function and are focusing solely on creating good, organic content, Facebook Insights can be incredibly useful. At a glance, you can see which of your posts performed well, how many new likes or followers you gained during a certain period (as well as how many you lost!), which posts, pictures or videos received the most engagement, and how many impressions your content got – to name but a few of the many, many metrics Facebook tracks. 

If you are going to utilise Facebook marketing for your business, Insights comes part-and-parcel. Using the important data will help you improve the content you put up on your business profile and teach you more about your target audience. After all, that’s who this is all for!

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