Getting on the first page of Google is a massive boost to traffic to your site.
But how do you get up on that first page?
The difficulty of getting on the first page is very much dependant on what you’re trying to get ranked for. The saturation of the target search is a massive consideration when researching your title keyword.
Remember that categories that are densely populated or dominated by a long standing, well regarded brands are incredibly difficult to bust into, on that critical first page.
But don’t give up on that first page, it is key! Stats show that around 75% of consumers using Google, do not go past the first page when seeking results.
We must add the disclaimer that SEO is a slow burn. Most of the work behind SEO is building upon the foundation of your website, gaining credibility and links from other respected and ranking sites. SEO is an investment of time. We won’t go into EVERY criteria for ranking in this blog post as there are so many ranking factors that Google considers. In our opinion we will cover the most important ones.
Content is King
ON-page SEO is probably the most important asset in your arsenal when attempting to list on the first page of Google.
Content on your site plays a role in almost all the key elements you need to get a high page position.
- Great for SEO, high quality content has a huge impact on your ranking. High quality content enriched with targeted campaign keywords will increase your organic search traffic.
- Well written content answering user’s questions (what they type into Google’s search bar) will build trust in your brand.
- Extended content like articles that answer specific question, will have a high conversion rate with user.
- Content encourages engagement. Good content gets shared, prompting organic discussion.
Regularly adding new blog posts and pages also play a part in your rankings. Posting new content regularly is extremely beneficial, with research showing exponential growth related to consistency.
Also make sure to include a date when you publish your article and tag all your images with dates too. The time that each new page or blog is posted is a factor which many people ignore.
While quantity certainly matters, always ensure that you content is high quality too.
Content Length myths
You’ve probably heard that people’s attention spans are short and getting shorter. When it comes to content length it is shown that once engaged, people enjoy exploring the point in-depth. This is backed by Google’s own recommendations for content length.
The minimum length for a piece of content is 300-500 words. The Ideal length for well written content is 1600-2200 words, with the sweet spot being around the 1856 word count.
Setting up Google my business, why it’s so important?
If you don’t have yourself established on Google My Business immediately visit https://www.Google.com/business/ follow the questions and set up your Google My Business (GMB).
It is critical that your GMB is set up and all data filled out as this is one of the most important things for showing up in searches.
Your GMB accounts data is used in a lot of searches – don’t miss out on those extras that will contribute to your Page position on Google.
Knowing your niche & targeting your audience
Fulfilling your niche sounds like a simple task, but many sites fail to maximise their area of expertise. At Digital Nomads HQ, we use the following process when working out a site’s target audience & niche
- Identify your niche and its audience
- Niche keyword research
- Identify lingo used by the target audience
- Create and publish niche-based content containing researched keywords written in the style familiar with the audience
Make sure your audience and Google understand that you are respected within your niche and watch your traffic & conversion soar, helping you claim that critical first page of Google position.
Answer A Question
Make sure that within the subheading and the first paragraph of your article, you ask and answer a question, for example:
Then continue the article to the usual suggested length making sure to answer any subsequent question and enriching the content with targeted keywords.
Paying for top spot
Looking for an easy way to get to the top spot of Google? Pay for it!
Paying for the top spot does have its benefits.
Consumers who click on Google Ads often have a high buying intent. You can also install advanced tracking tools, so you only pay for the clicks you get.
There are some problems with this easy route though…
While paid ads can gain a huge amount of traffic, it is not organic traffic. This paid traffic may have a high conversion rate but it also carries the danger of a higher bounce rate.
Another problem with Google Ads is that they are complex and a steep learning curve! New users often spend their first few weeks of managing a campaign, just trying to get their head around it. Lack of knowledge & overzealous actions can also lead to costs spiralling out of control.
Mobile Friendly Optimisation
With over 60% of web searches being conducted on mobile devices, not being optimised for mobile is no longer acceptable.
What is important for mobile design?
- Website scaling, make sure it looks good on 300px 600px 900px and even more as mobile platforms diversify
- Fast loading pages
- Throughout the layout, consider user’s thick fingers, what the user wants and where they need to navigate to, to get it
- Lots of local content as mobile search traffic often includes requests for actionable local details
- Limit image and multimedia to non-mobile pages or mobile landing pages
- Shorter in length, larger text size content
There are many other aspects to mobile site design but these are the core ideas. Implementing them should result in a noted increase in traffic in all areas as Google will increasingly favour your site.
High speed site
Some methods to increase your sites speed includes:
- Compressing your sites files.
- Take extra time to make sure your images are properly zipped. Quick loading images is a major factor to overall mobile site speed.
A free tool we use to check a sites speed at Digital Nomads HQ is tools.pingdom.com.
The Importance of Social Stats
Often companies neglect their social accounts, as their conversion rates are not worth the time investment. But your social data is an influence on your chances of making the lucrative front-page.
The organic backlinking and community investment that happens naturally on social media is an extremely valuable and underutilised tool.
The best way to treat social media is like a search engine specialising in discoverability. Having your brand active across multiple platforms can gain attention for users who you’d otherwise miss out on.
Don’t miss out on that free community, SEO & authority building opportunities and get your brand’s social media account setup and active with posts, today!
Dodgy SEO Tactics Do More Harm Than Good
Used knowingly or not, if you utilise blacklist SEO tactics to fool Google into giving you high page position, there is every chance you site will be barred from Google. A cyberspace death sentence!
What are blacklisted SEO tactics?
- Keyword stuffing
- Plagiarised content
- Recycling content, even if you reword (Google can tell)
- Backlink spamming
- Malicious site intent e.g. invasive ads, CPU-draining for mining
So, when conducting or hiring someone to do your SEO to get you to the first page of Google, make sure they do it ethically or your web presences can be irrevocably damaged.
Another important indicator of page quality is the amount of time a user spends on your pages. This ‘dwell time’ is weighted heavily by Google when determining the ranking of your page’s authority (PA).
Long-tail Keyword Rich Content
With over 70% of searches being a long-tail keyword or ‘search term’, having relevant keywords of similar length is crucial to dominating those niche searches.
When determining which longtail keywords will be most beneficial to getting you to the first page of Google, think first and foremostly about your specific product or service. We will use a website that sells boats as an example:
If you’re trying to sell boats, think what you would customers Google to find you?
- “Boat showrooms near me”
- “top boat sales Queensland”
Now take the words of those searches and make sure that those specific phrases show up throughout your content in prominent places.
Keywords In Your URL
Having keywords in your URL is a boost – both to your ranking by the robot but also your usability. Your site pages should look like the example below, with both those keywords being of equal importance. One giving a sales intention and the other stating what is in the shop.
If you require a managed SEO or Web solution please contact us at Digital Nomads HQ for your free proposal today.