Top 5 Reasons to Advertise on Instagram
Just 18 months after its launch in 2010, Instagram was bought out by Facebook CEO Mark Zuckerberg for a mere $1 billion USD – and the platform has simply skyrocketed since then. Far more than just a platform to post pictures and share stories, Instagram has become a useful, convenient and prosperous platform for businesses to use too, with over 90% of the world’s top brands promoting themselves on the social media site.
Are you considering Instagram for your business? Here are our top 5 reasons to advertise on Instagram.
Reason to Advertise on Instagram #1: Sales
Sales, sales, sales! Ultimately, this is the goal of every business: to generate sales and sell their product or service. If you want to advertise on Instagram to sell a product, you’ve made the right choice.
90% of accounts on Instagram follow a brand, and ⅓ of all Instagram users have made a purchase while using the app – that’s a lot of people, considering that the platform currently has over 1 billion users, 500 million of which are active every day!
In addition to this, statistics show that 75% of Instagram users take action (completing a form, visiting a website, etc.) after seeing an ad. This creates huge potential for sales as, even if these users don’t make a purchase, Instagram allows you to remarket to them later, which could mean easy sales as these users will already be familiar with your brand.
Reason to Advertise on Instagram #2: Brand Building
Facebook may be the most popular social media platform, but Instagram offers its business users something Facebook doesn’t: the ability to build brand awareness and create a brand following quickly and entirely organically.
The easiest and quickest way to create a large following on Facebook is usually through a considerable amount of paid advertising, but when you advertise on Instagram, you can actually build a large, loyal following entirely through organic means.
Instagram’s hashtag system may not be unique, but it is extremely effective, and it allows you to reach more of your target market in an organic way. This allows for a natural relationship to form between you and your followers, reflecting a genuine interest on their part to see your business’ posts on their timeline going forward.
There is also a trend that shows that accounts with a high follower count are more likely to get new followers, simply because of their high follower count!
Reason to Advertise on Instagram #3: Engagement
Did you know that brand engagement on Instagram is 10 times higher than on Facebook, and 84 times higher than on Twitter? Instagram users also ‘like’ posts a whopping 3.5 billion times per day!
With this kind of engagement, advertising on Instagram is a no-brainer. It provides the perfect opportunity to create a conversation between your business and your customers, and let you know which of your content is more effective and exciting.
You can also learn more about your customers by seeing what they respond to, what they like and what about your brand caught their interest – so you can do more of it! Understanding your followers on Instagram is key to successful advertising efforts on the platform, as it is these followers that will help build your brand on the platform and, potentially, purchase from you.
Reason to Advertise on Instagram #4: Content Creation
In a world where content is King, Instagram wears the crown – unlike other social media sites, the content on Instagram comprises photos and videos only. Text is welcome but not mandatory, making this a uniquely visual platform.
This is great news for businesses for a number of reasons. Firstly, people remember 80% of what they see and only 20% of what they read. If your content is visually stimulating and engaging, the followers and Instagram users who see your content or ads are far more likely to remember your brand.
Secondly, this can make advertising on Instagram even more lucrative! Posts with images or videos outperform posts without, meaning your content on Instagram will be more effective and more likely to provide a good ROI.
In addition to that, making creative, engaging photo or video content will allow you to convey more about your brand, business, product or services in a simple, effective manner; as the old adage goes, ‘a picture is worth a thousand words’ – plus, your followers will remember it!
Reason to Advertise on Instagram #5: More Marketing
Perhaps the best reason to advertise on Instagram (if the reasons above don’t convince you!) is for the marketing information it provides you with. The data you collect on your content and your followers is invaluable and will not only allow you to perfect your Instagram marketing strategy, but also enables you to implement your strategies on other platforms, like Facebook or Twitter.
You can also re-target the traffic you received from Instagram in other advertising campaigns, as well as use Instagram to promote marketing efforts you have elsewhere! Cross-promoting on various channels extends your reach and provides a greater chance for conversions, leads or sales.
Useful Instagram Statistics
There’s no doubt about it – Instagram is a unique, effective marketing platform that just about any type of business can use to promote their products, create brand awareness or build a following. Over the social media platform’s lifetime, data shows that it is just as useful a tool for businesses as it is a fun and engaging site for individuals:
- Instagram is the second most downloaded free app on the Apple store
- 63% of Instagram users log in at least once a day
- Users will spend an average of 28 minutes a day on the platform
- 200 million Instagram users will visit at least one business profile daily
- 62% of users say they became more interested in a brand or product after seeing it in Instagram Stories
- One-third of the most viewed Stories are posted by businesses
- 130 million users tap on shopping posts every month
- The potential advertising reach of Instagram is 849.3 million users
- Instagram can generate up to four times more engagement than Facebook
Ready to advertise on Instagram? We can help!