Top Hacks For Gaining Traction on Facebook

by | Jul 25, 2019 | Blog

Research showing, that in recent years, Facebook’s user engagement with brands fell by 20%.

You can’t afford not to micromanage & specialize your content to stay relevant on the world’s biggest social media network!

Here are our Top Ten Hacks To Improve Traffic & Engagement:

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Be emotive! Liven up your video with a smile it has been tested to improve view times

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We recommend the length of your video be at least 3 minutes long, unless you intend it to be a viral clip. Facebook wants its users to remain on their platform for as long as possible. Holding their attention with an interesting video of gives your content credibility on Facebook, improving your visibility in user’s newsfeeds, getting on the good side of Facebook’s algorithm.
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Utilise the syntax of your audience, for example the use of “bro talk” in your post may have appeal to adolescent males. Observe organic interaction amongst users in your niche before embarking on a rigid posting theme.
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In the same theme of the previous hack, be sure to restrict the target age range on your ads to bring your costs down. But Aas always, make sure you understand who your target audience is.
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It is critical that your add subtitles or captions to your videos. More often than not, the user is on a device where the audio is muted – this is often by choice, as users browse whilst at work, on public transport or in public spaces.
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Engage your audience by replying to their comments and questions. Engaged users convert far more frequently as they begin to get to know you, like you and trust your brand. People buy from brands they trust.
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Don’t forget to turn likes into followers! Did you know that you can click on your ‘like area’ to see you can see who likes your content and then invite them to follow your brand’s page? This converts passing likers to followers with quite a high success rate.
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No matter how tempted you are, do not buy likes or followers. It is really easy for people to tell when a page has illegitimate traffic. Things like follower- to-likes ratio will often stink of fake gains and ultimately drive users away which is the opposite of what you want!
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Finally (and this is the most important hack for leveraging your dollar) Facebook will push ads hard for the first hour of them being active. They often do to test the ads viability and to give the purchasers an instant taste of success. It has be studied by SEO experts such as Neil Patel that if you micromanage your ads, it can cut spending by 30% and exploit Facebook’s own ad testing methods to further increase the ROI.

If leveraging your money for maximum ROI on Facebook ads sounds appealing to you inquire about our services or contact us at Digital Nomads HQ today and we will help you out.