Facebook Marketing for Businesses Made Simple

When social networks first became a ‘thing’, MySpace reigned supreme with over 100 million active users by 2006. In the same year, it became the most visited website on the internet, receiving even more visits than Google.com.  Although it took many countries by storm...
Digital Marketing Strategies: A Simple Guide

Digital Marketing Strategies: A Simple Guide

When the first electronic mail was sent in 1971 by Ray Tomlinson, it was a major achievement on the technological front – but also a key point in the development of digital marketing.  Today, digital marketing encompasses multiple platforms and technologies,...
B2B Marketing: How to Advertise Your Business

B2B Marketing: How to Advertise Your Business

B2B marketing has changed significantly since the advent of the internet and all of the technological and digital innovations that followed. Today, it isn’t always about who you know – companies are able to market themselves to other businesses regardless of...
5 Steps for a Successful Social Media Marketing Strategy

5 Steps for a Successful Social Media Marketing Strategy

5 Steps to a Successful Social Media Marketing Strategy A social media marketing strategy is crucial to ensuring the success of your social media efforts – be they campaigns, ads or organic content. Like any form of marketing you conduct for your business,...
Top 5 Reasons to Advertise on Instagram

Top 5 Reasons to Advertise on Instagram

Top 5 Reasons to Advertise on Instagram Just 18 months after its launch in 2010, Instagram was bought out by Facebook CEO Mark Zuckerberg for a mere $1 billion USD – and the platform has simply skyrocketed since then. Far more than just a platform to post...