BUILDING A CONTENT MARKETING STRATEGY?

CONTENT MARKETING STRATEGY

BUILDING A CONTENT MARKETING STRATEGY?

Building a content marketing strategy is essential for any business, regardless of size. In order to successfully attract, engage and convert new customers – your business needs to have a content marketing strategy. A content marketing strategy refers to a business’s overall game plan for reaching prospective consumers through engaging, useful and targeted content and then turning them into customers and fans. 

Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting the word out has become increasingly burdensome. And without the right content marketing strategy to fuel your growth, churning a profit and staying afloat is difficult. 

HOW DO YOU BUILD A CONTENT MARKETING STRATEGY?

Research shows that 86% of Australian consumers use the internet to search for products and services.

Given the current circumstances surrounding the Covid-19 pandemic, more consumers are relying on the likes of social media, youtube and email to keep them occupied whilst at home and search for services or products. Which means that this figure continues to rise as the world around us changes.

Content marketing is one of the best and fast ways that to drive relevant traffic to your website. Part art, part science – content marketing is about so much more than SEO. It’s about building your brand’s reputation and trustworthiness, informing and entertaining your audience, boosting brand awareness and customer loyalty, and ultimately generating quality leads that convert into revenue for your business. 

However – content marketing only works if you have the time and resources to do it! With a business to run, setting time aside to write up a weekly blog post, daily social media updates or well-researched industry articles, often becomes impossible. This is a great pity, because there’s no better way to drive free traffic to your website than through great content. It’s why so many businesses turn to content creation companies in the first place.

Online marketing platforms such as Google, Facebook and Instagram are providing Australian business owners with the prime opportunity to target high quality customers who spend hours online each day through content marketing. In fact, studies show that the number of businesses in Australia that have switched to digital advertising, has grown by a whopping 22% since 2017.

This also means that if your business has no content marketing strategy, it could be left in a precarious position given the rate at which Australian businesses are switching to digital and building their content marketing strategies.

When economic times are tough, the first step businesses usually take is to cut their marketing budgets in an attempt to reduce costs and minimise business losses. Marketing is usually seen as a luxury, and as not having a direct benefit to the bottom line. However, content marketing is a low-cost form of marketing that consistently delivers results in the form of  brand awareness, website visitors and conversions. 

Instead of killing your marketing spend, you should view this as an unprecedented opportunity to reach your customers with an innovative content marketing strategy. While most of your customers as many are turning to social media, videos and the internet more regularly – this is the perfect time to grab their attention and educate them about your products and services. 

A professional content marketing strategy will allow your business to be top of mind, during the storm and once it has passed. Below we explore on the most profitable ways you can take advantage of this unexpected opportunity and come out ahead of an otherwise unfortunate situation through a content marketing strategy:

Content Marketing Strategy | get customers to your website

with engaging blog posts

 

 There are numerous benefits which come with consistently publishing engaging blog posts, which is why articles and blogs should be at the cornerstone of your content marketing strategy. 

Your customers will appreciate the effort that you take to publish engaging blog posts which educate them about the benefits of your products.

Always ensure that your blog topics are relevant and interesting. How do you do this? Identify your target audience – especially aspects such as their age, location, demographics and interests. Then, write about topics which will grab their attention – make mention of the area that they live in, the pain points that they could be facing or any other points which would resonate with them. 

Putting together a content marketing strategy which takes advantage of quality content and blogs is a strategic move which will have long-term benefits for your business. 

 

Content Marketing Strategy | rank at the top of google

with seo

 

What is SEO?

SEO stands for Search Engine Optimisation. Search Engine Optimisation refers to the process of getting your website to rank at the top of search engines like Google.

Think of this as the process of making your business “Google-friendly”. Most business owners don’t take advantage of this incredibly beneficial method of marketing your business.

Why should you include SEO in your content marketing strategy?

Your website could be found by hundreds of prospective customers who are actively searching on Google for your products or servies. More so, this website traffic is FREE! By publshing useful content regularly and optimising these blog posts for specific keywords, you are setting up a future proof marketing strategy for your business to continuously attract new customers to your website each month through Google’s free search results.

Whilst SEO can take some time to see results, the benefits are EXPONENTIAL 

Content Marketing Strategy | Build brand awareness

with facebook ads

 

What are Facebook Ads?

Facebook ads refer to the sponsored posts that you see as you scroll along your Facebook Newsfeed. In fact, every 5th post on Facebook is a Facebook Ad.

Given that there are over 2.6 billion Facebook users out there and the average person spends 58 minutes per day on Facebook – the opportunities for business owners to target their key target audience are ENDLESS. 

Why include Facebook Ads in your content marketing strategy?

Facebook ads allow you to target your exact target market on a granular level – from location, demographics and interests and to previous interactions with your brand(watching one of your videos, subscribing to your mailing list or visiting your website). 

These advanced targeting features make it easier than ever to engage with your ideal target market and educate them about your business. That is where content marketing and Facebook Ads work together seamlessly to grow your business’ brand awareness, attract quality website visitors and turn them into customers. 

Create engaging content that will attract your target market and then use this content to create a Facebook Ad. From there, you can get your content in front of your ideal target market. 

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