Building a content marketing strategy is essential for any business, regardless of size. In order to successfully attract, engage and convert new customers – your business needs to have a content marketing strategy. A content marketing strategy refers to a business’s overall game plan for reaching prospective consumers through engaging, useful and targeted content and then turning them into customers and fans.
Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting the word out has become increasingly burdensome. And without the right content marketing strategy to fuel your growth, churning a profit and staying afloat is difficult.
HOW DO YOU BUILD A CONTENT MARKETING STRATEGY?
Research shows that 86% of Australian consumers use the internet to search for products and services.
Given the current circumstances surrounding the Covid-19 pandemic, more consumers are relying on the likes of social media, youtube and email to keep them occupied whilst at home and search for services or products. Which means that this figure continues to rise as the world around us changes.
Content marketing is one of the best and fast ways that to drive relevant traffic to your website. Part art, part science – content marketing is about so much more than SEO. It’s about building your brand’s reputation and trustworthiness, informing and entertaining your audience, boosting brand awareness and customer loyalty, and ultimately generating quality leads that convert into revenue for your business.
However – content marketing only works if you have the time and resources to do it! With a business to run, setting time aside to write up a weekly blog post, daily social media updates or well-researched industry articles, often becomes impossible. This is a great pity, because there’s no better way to drive free traffic to your website than through great content. It’s why so many businesses turn to content creation companies in the first place.
Online marketing platforms such as Google, Facebook and Instagram are providing Australian business owners with the prime opportunity to target high quality customers who spend hours online each day through content marketing. In fact, studies show that the number of businesses in Australia that have switched to digital advertising, has grown by a whopping 22% since 2017.
This also means that if your business has no content marketing strategy, it could be left in a precarious position given the rate at which Australian businesses are switching to digital and building their content marketing strategies.
When economic times are tough, the first step businesses usually take is to cut their marketing budgets in an attempt to reduce costs and minimise business losses. Marketing is usually seen as a luxury, and as not having a direct benefit to the bottom line. However, content marketing is a low-cost form of marketing that consistently delivers results in the form of brand awareness, website visitors and conversions.
Instead of killing your marketing spend, you should view this as an unprecedented opportunity to reach your customers with an innovative content marketing strategy. While most of your customers as many are turning to social media, videos and the internet more regularly – this is the perfect time to grab their attention and educate them about your products and services.
A professional content marketing strategy will allow your business to be top of mind, during the storm and once it has passed. Below we explore on the most profitable ways you can take advantage of this unexpected opportunity and come out ahead of an otherwise unfortunate situation through a content marketing strategy: