STRATEGIC CONTENT MARKETING THAT BRINGS CUSTOMERS TO YOU
The internet is constantly evolving the way that your business remains top of mind with its customers. Content marketing is one of the most important weapons in your marketing arsenal. This is because it allows you to connect with your target market and deliver value. Our team of content marketing experts use data to optimise content and excite your target markets. We create engaging content that delivers value to readers and guides website visitors towards the conversion funnel.
Ensuring that your product is their first choice, is one of the key reasons why content marketing is so important to your brand. Content marketing should be at the core of your digital marketing startegy.
Content marketing is a long-term strategy that focuses on building a strong relationship with your target audience by giving them high-quality content that is very relevant to them on a consistent basis.
Eventually, when customers make a purchase decision, their loyalty already lies with you. They will purchase your product and prefer it over competitors’ options.
In contrast to one-off advertising, content marketing shows that you actually care about your customers.
Today, more than ever before, people want to feel like you care about them. The world is louder and noisier than ever before, and attention is our most valuable resource.
Content marketing is one of the best and fast ways that to drive relevant traffic to your website. Part art, part science – content marketing is about so much more than SEO. It’s about building your brand’s reputation and trustworthiness, informing and entertaining your audience, boosting brand awareness and customer loyalty, and ultimately generating quality leads that convert into revenue for your business.
However – content marketing only works if you have the time and resources to do it! With a business to run, setting time aside to write up a weekly blog post, daily social media updates or well-researched industry articles, often becomes impossible. This is a great pity, because there’s no better way to drive free traffic to your website than through great content. It’s why so many businesses turn to content creation companies in the first place.
Our approach to content marketing:
✔ In-depth keyword analysis and best practice SEO writing
✔ Crafting content that generates high quality, targeted leads
✔ Continuous monitoring, testing, and improvement to boost performance
✔ Understanding your audience and competitors to create content that stands out and converts
BENEFITS OF CONTENT MARKETING
Global reach – regardless of where you are or who you need to reach, engaging content that is optimised for geographic locations can help you gain traffic from anywhere.
LOW COST MARKETING
The costs that are incurred with creating an engaging peice of content is up to 70 % less than a paper based direct mail version. Choosing content marketing over traditional print-based marketing will help you spend less money, time and resources.
BUILDING BRAND LOYALTY
A key goal of any business it to have a loyal fanbase of customers who would happily recommend your services. Content marketing is the best marketing technique for building a loyal customer base who look forward to your next blog post, video or social media story.
why Choose content marketing
Great design, unique themes and SEO optimised content is what it takes to get your content marketing efforts noticed
What is content exactly? Content is blogs, infographics, videos, emails, eBooks, social media updates, and the text on your website. Yep, content is everywhere. Which is why it’s so important to have a content marketing strategy that aligns your content with your core values and each of your audiences’ wants, needs, and unique, preferred ways of consuming content.
Why Do You Need Content Marketing?
Buyers are self-directed and content can help satisfy their quest for answers and enable you to direct them to solutions for their business problems. Our team are experts in helping businesses like yours determine how to take your audience from prospects to buyers.
How Can Content Marketing Help You Get More Customers?
Content marketing creates signals across the web that builds credibility and authority with your audience. In addition to the many SEO benefits of content marketing, it can be used as a means to connect on a level with your customers that other digital marketing can’t.
Our team helps clients develop a sustainable, effective, and integrated content marketing strategy. We provide a content marketing strategy consulting service that helps businesses take the necessary steps towards an impactful content.
marketing program including:
✔ Content marketing strategy development based on your business situation
✔ Relevant and Actionable content across all formats and channels including: video, whitepapers, eBooks, blog posts, webinars, case studies, etc
✔ Content placement and distribution – digital P
✔ Content amplification via digital & social media channels – Twitter, Facebook, YouTube etc
✔ Content marketing performance analytics and measurement
✔ Content marketing technology & tools recommendations
Our content marketing Services Include
Strategy & Management
REPORTING & ANALYSIS
WHAT PEOPLE ARE SAYING
I can highly recommend the services of Chris and the rest of the team at Digital Nomads HQ.
Chris and his team rescued my business by diagnosing a serious fault we had in our system that had gone unrecognised by multiple other technicians.
Since then they have provided us with exemplary service and helped us create a great website! He is punctual and honest – I cannot recommend him highly enough!
Owner , Pulse Holistic Medical Centre
I contacted Digital Nomads looking for a fresh approach to our advertising and marketing, Chris and Jodi were great to deal with - they gave me time to discuss my needs with them, and put together some suggestions for how to move forward. We put together a package that has been working well - one of our entities is now ranked no:1 in SEO for it's core business!
It's really important to deal with people that care about the prosperity and success of your business - Digital Nomads were careful to make sure that what they were doing was going to actually make a difference to us.
Practice Manager, Suncoast Christian Health Centre
Without Digital Nomads assisting with my digital marketing and website management I would have been lost. Since utilising their knowledge my business has started to pickup and is continuing to grow exponentially.
Owner , Ledgies Custom Fishing Rods