Digital Marketing Agency NEWCASTLE

Digital Marketing NEWCASTLE | Online Digital Agency

DIGITAL MARKETING AGENCY NEWCASTLE

NEED A DIGITAL MARKETING AGENCY?

We provide Digital Marketing services to Newcastle based businesses. We can help provide a profitable digital marketing strategy that converts prospects into customers.

We are a fully fledged Digital Marketing Agency. At Digital Nomads HQ, we provide digital marketing services to businesses in Newcastle. Our digital marketing agency offers services to Newcastle based businesses which include Social Media Marketing Newcastle & Advertising, Google Ads Newcastle, SEO Newcastle, Web Design, Graphic Design, Logo Design as well as a full branding package.

DIGITAL MARKETING – OUR PROCESS

1.

MEET WITH THE CLIENT

At the beginning of your digital marketing project, we will arrange a time for a consultation at our agency to discuss the marketing objectives as well as the marketing budget. In this initial meeting we will go through the various advertising options, identify key areas for new growth and we will also discuss aspects like the ability for your business to handle new work. In our experience, it is futile to create a large and strategic marketing plan without having the resources to fulfill the services or products that you are marketing.

w

2.

FORMULATE A NEW MARKETING PLAN

After the initial meeting, our agency staff will spend time analysing your products/services and develop a strategic marketing plan in order to boost your sales and drive new growth.

There are many different marketing options of course and some will have a better return on investment than others. We will decide which marketing avenues are best suited to your business and industry. Each of our digital marketing plans are tailored to suit our client’s individual business goals. From using SEO, Google Ads, Social Media Marketing, Social Media Management, Signage, and many other forms of advertising – we will create a strategy aimed to exceed your marketing expectations.

3.

CLIENT MEETING TO REVIEW PROPOSAL

Once we have created a tailored digital marketing proposal, we will then invite you back to our digital agency to discuss the various aspects of the overall digital strategy. We will discuss timelines as well as the budget for each marketing avenue. Additionally, we will discuss ways to measure the success of the marketing plan so that we can track the return on your advertising investment.

4.

MEASURE – RINSE AND REPEAT

After running your marketing campaign for a short time, we will analyse and measure the success along the way by identifying strengths and weaknesses of the campaign. We will take a look at which marketing avenues are working and which avenues require tweaking or re-adjusting – or, in some cases, scraping entirely.

Once we have identified which marketing avenues are performing the most successfully, we will discuss different options such as increasing the marketing budget in one avenue and possibly decreasing the marketing budget on other avenues. We will then continue to measure our marketing efforts and make sure that your marketing campaign is practical and is driving sales and growth for your product, service and business.

Digital Marketing Agency Newcastle | Digital Agency

FULL BRANDING


Our Digital Marketing Agency provides branding services for start-up businesses. We also offer re-branding to those business with existing logos, websites, etc. If you need a brand new logo and need office stationery, we can provide design and printing services. More so, we can design a fresh new logo for your business and design a contemporary, new website with a profitable digital marketing plan. Our digital marketing agency has all of our graphic designers in house. We do not subcontract our digital marketing agency services.

DIGITAL MARKETING AGENCY

WEBSITE DESIGN

 

Need a website for your company? Our digital marketing agency can definitely help you. Our web design services include creative web design, and we also optimise your web design for SEO right from the get go. This means is that when we design your new website, it will automatically start off with the right foundation. This is because it will already be optimised for SEO and therefore establish a good reputation with Google. Therefore, your website will have a good chance of getting a decent google ranking from the start.

DIGITAL MARKETING AGENCY

WEBSITE REVAMPS

 

Are you looking to get a fresh new Web Design? Our digital marketing agency offers Newcastle businesses a free digital marketing consultation where we can go through your existing website layout. Our agency marketing staff will help you with your website layout, as well as with coming up with new creative ideas. When getting your website redesigned with our digital agency, you will have the opportunity to sit with your web designer and discuss the new look and feel of your website. This will allow the web designer to find out exactly what you are after when you are doing your website revamp.

DIGITAL MARKETING AGENCY

SEO SERVICES

 

Our in-house SEO gurus will work hard to get your website to the first page of google. If your website is not on the first page of google, you won’t get visitors to your website, and you will miss out on new customers. If you don’t do SEO, then you can get visitors by paying for Facebook Ads or Google Ads. In our opinion it is worth investing in SEO services. It’s worth investing a little bit of time to create content. This will help to get your website ranked at the top of google.

DIGITAL AGENCY newcastle

SOCIAL MEDIA ADVERTISING

 

Do you need Facebook Ads or any other social media ads for your business. Our agency offers a turnkey service. Our digital marketing agency can help you with creating your Facebook Ads. Working with Facebook Ads can be a difficult process for businesses. It can also be a unfruitful process. A lot of businesses that spend money on their Facebook Ads do not do well with it. This is often because the Facebook Ads are poorly designed, and the Facebook Ads objectives are poorly set. This obviously has an affect on the affectiveness of the Facebook Ads.

DIGITAL AGENCY newcastle

GOOGLE ADS

 

If your website does not have effective SEO and you are not found on the first page of google, then you won’t get any site visitors. This will result in missed opportunities for your business unless you create a Google Ads Campaign. Most businesses that set up Google Ads themselves do not have the experience to create a profitable campaign that attracts high quality website visitors. If Google Ads in setup properly, then it can be a great new way to get new business on a regular basis like clockwork.

We sometimes like to run both Google Ads, as well as do SEO work on websites. This helps because SEO is the gift that keeps on giving. What we mean by this is that once your website has proper SEO, then you can begin to reduce your monthly SEO spend, and not spend much money on your digital marketing budget. With Google Ads, once you stop spending money on your Google Ads, your enquiries will stop coming in. Our digital agency has in house experts that can help you with setting up and managing your Google Ad account for your business.

 

Digital Marketing Agency Newcastle

DIGITAL MARKETING – OUR WEB STRATEGY

1.

IDENTIFY THE TARGET MARKET

When working on your web marketing strategy, it’s important to know who your target market is so that you can create the appropriate content to attract that target market.

2.

CREATE CONTENT TO ATTRACT TARGET MARKET

When creating your content, make sure that you create content that is targeted to your visitors. Your content needs to answer their questions as well as display your products or services effectively.

3.

USE CALLS TO ACTION

Every page that is created needs to have a suitable call to action. You want to make sure that your visitor has multiple ways to engage with your company or services.

 

4.

REFINE THE PROCESS

It’s important to constantly monitor the effectiveness of your website. You need to track how many visitors you get to your website and make changes whenever necessary.

 

DIGITAL MARKETING – OUR SOCIAL MEDIA STRATEGY

1.

IDENTIFY THE NICHE

When working on your social media strategy, it’s important to know who your target market is so that every social media post etc will suit your target market.

2.

CREATE ATTRACTIVE CONTENT

Create attractive social media content that draws engagement with your brand. The more you can get your followers to engage with your brand, the more likely they will be to use your products or services.

3.

USE THE 80-20 RULE

We use the 80-20 rule to engage with our followers. The 80-20 rule consist of 80% entertainment or education, and 20% selling. If you use the 80-20 rule to engage with your followers, they will be more likely to use your products and services.

 

DIGITAL MARKETING – OUR GOOGLE ADS STRATEGY

1.

IDENTIFY THE TARGET MARKET AND KEYWORDS

The first step to creating a successful Google Ads campaign is to identify who your target market is, as well as the keywords and search terms that your target market may be using. We analyse the search volumes of each of the keywords that are relevant to your business and choose the keywords which we believe will attract the most traffic at the lowest possible cost per click.

2.

CREATE MULTIPLE GOOGLE AD SETS

When creating your Google Ads, you should create more than 1 Google Ad. We like to create 3 to 4 Google Ads, and then monitor the success of each one. We also ensure that each advert is relevant to the search that it appears for. Google favours quality over anything else, which is why we strive to achieve the highest possible quality score for your Ads. A higher quality score lends itself to lower costs per click and higher positions within the search results.

3.

MONITOR AND REFINE THE GOOGLE AD SETS

We monitor and analyse the performance of your Google Ads. During this process, we are able to find the best performing Ads and keywords. We then create multiple variations of the high performing Ad or bid highly on profitable keywords and remove keywords that are not performing well. Monitoring and tweaking each campaign allows us to refine the Google Ad campaign so that you receive a return on your advertising investment .

 

DIGITAL MARKETING – OUR SEO STRATEGY

1.

FIX TECHNICAL ERRORS

When indexing your site, Google goes through your entire site and checks it for any technical errors. Any technical errors that exist on your site will hurt your SEO efforts. The first step to getting your site healthy is to fix all the technical errors. These technical errors can range from simple mistakes such as URLs that do not contain enough keywords, to more complex errors such as 404 pages and broken redirects.

2.

IDENTIFY YOUR NICHE AND CREATE CONTENT

We don’t believe in creating pointless content for your website. We believe that you need to create content that is relevant to your brand, product, or service. Google takes a look at all your content and then judges your site. Your website needs to be laser focus on a specific topic, and it shouldn’t be talking about every subject under the sun.

3.

CREATE SOCIAL MEDIA AND BACKLINK STRUCTURE

Google looks at your social media mentions and social media profiles to check the validity of your website. Good social media mentions will help your SEO, and likewise, good social media structure will help your SEO. It’s also important to have a number of backlinks from trusted websites on the internet. As part of our SEO strategy, we make sure that there are healthy backlinks in place for your website.

4.

GROW THE WEBSITE AND CALL TO ACTION

Google loves a changing site! Google loves activity! It’s important for your website to grow on a consistent basis and also to add the content that is relevant to your brand, services, or products. We make sure that we are continuously adding the right content to your website. When creating content, there needs to be a very clear call to action on every single page or blog post.

DIGITAL MARKETING – FAQS

Why should I choose digital marketing for my business?

Digital marketing is highly beneficial for small, medium and large businesses for a number of reasons. Given that the average person spends more than 20 hours per week online, the internet acts as the perfect landscape for businesses to market their services to prospective customers. Digital marketing allows businesses to reach people where they spend their time and money. More so, it allows businesses to reach their target market through the myriad of advanced features and techniques used in the digital marketing ecosystem. Digital marketing is hugely beneficial because it allows us to measure our success through the data reporting features of each digital channel.

How much should I spend on Digital Marketing for my business?

This tends to vary from business to business as different industries are more competitive than others. Whilst working with us on your digital marketing plan, we ensure that we recommend an affordable budget that is suited to your business goals.

Which Digital Marketing Channels Are The Best?

Each digital marketing platform has its own merit, the most successful channel for your business will depend entirely on your industry, target audience and other various aspects of your business. Our digital marketing process begins with a brief zoom meeting consultation with our Digital Marketing Agency, free of charge. During this consultation, we will ascertain each of the various aspects about your business and your marketing goals. We will then use this information to create a strategic digital marketing plan, where we will recommend specific digital channels which we believe to be beneficial for your business.

Which digital marketing metrics should I measure?

We tend to use a practical approach to analysing and measuring the metrics of a digital marketing campaign. This involves identifying key performance indicators(KPIs) which are the most important to your business. It is important to measure the metrics which are most likely to portray the progress of your digital marketing campaign, such as: website traffic, conversions, advertising costs and conversion rates.

How we can help with Social Media

Brand Awareness

With Social Media Marketing, we do not subscribe to the idea that increasing followers guarantees you more customers. Quality postings trump quantity, its vitally important to create content that attracts your ideal target market. More followers can improve engagement and social proof, which can greatly increase awareness of your brand.

Build Relationships & Engagement

We work to build a strong connection by engaging with your audience. When doing so it encourages your audience to buy from you. We help you maximise the engagement on your social media posts. The more engagement you have, then the stronger your connections are with your audience.

Increased website traffic

Increased website traffic will have a direct impact on leads and sales conversions. Our marketing team places a direct focus on social media ad campaigns with the objective of driving high volumes of traffic to your website. More traffic means more conversions.

DIGITAL Marketing

Social Branding

Our digital agency works with brands to manage their online social media presence. We help with creating an engaged and community of target customers who value your brand.

Social media has so much more potential than just trying to sell products or services to your followers. Did you know that Google’s algorithm states that regular and consistent posts on social media contribute to your Search Engine Optimisation (SEO)?

Staying active on social media with relevant content that adds value to your followers, is an increasingly important ranking factor for search engine results.

Digital Marketing Agency newcastle | Digital Agency

Choosing The Right Social Platforms

Digital Nomads HQ collaborates with all of our clients to ensure the very BEST performance from all their social platforms within the context of their business.

Not every platform is going to be suitable for your brand. However, having a presence and contributing appropriate content for each platform is an art and we can show you how!

Our Digital Marketing Services Include

Brand Strategy

Competitor Analysis

Content Creation

Content Mapping

Hashtag Research

e

Paid Ad Strategy & Management

Photography & Videography

Scheduled Posting

Why Choose Us For Your Digital Marketing?

#1 Dedicated Marketing Manager

Digital Marketing Agency

One of our awesome marketing managers will be assigned to your account as your primary point of contact. You’ll have unlimited access to them by phone or email ensuring efficient communication between you ultimately resulting in social media posts that authentically reflect your brand’s voice.

#2 Marketing Strategy

Digital Marketing

One of the first steps we take when developing your marketing campaign is to get to know you & your business and analysing your current online status. At the same time, we investigate what your competition is doing so that we can do it better with exciting and effective strategies.

#3 Brand Strategy & Logo Design

Digital Agency Sunshine Coast

Your brand’s identity should be stamped everywhere – beautiful branding is an important ingredient to the overall success of any business. It should clearly distinguish you from your competitors in a crowded & noisy market. We strategically pour your identity & branding into all aspects of your social media so you stand out to your target audience.

#4 Agency Tactics

Digital Agency

Our social media marketing services include daily management and growth optimisation. We monitor your online engagement and quickjly respond. We aim to grow your online presence organically through our tips and hacks to reach your target audience.

Contact us for your

FREE Marketing Strategy Session

Call us on 1300 633 100 or complete the form below and one of our awesome team members be in touch with you.

Join Our Community