Online advertising is important for both small and large businesses, but advertising for small companies is certainly more difficult. Your workforce is smaller, and the marketing budgets are lower. Under the conditions, how do you compete with larger companies? How do you find low cost marketing channels for your small business?
Good news is, with the right tactics in place, you can use online advertisements to generate leads , sales, and ROI, no matter how large you are. In this guide, we will share some strategies and tips to help you raise brand awareness and grow your company on a limited budget.
When you think about how best to market your small business online, start by asking yourself:
- What are your online customers looking for?
- Where and why are they looking for it?
- How do you separate your goods from your competitors?
Once you answer these questions, you can set up an advertising plan to help you reach more people and grow your company.
If you’re a small business searching for affordable, workable online advertising ideas, keep reading!
Use Google Ads
Back in the 20th century, small business ads typically involved distributing the message to vast numbers of people, trying to attract the interest of a small percentage of them. You would have put an ad in the Yellow Pages or a local newspaper, or maybe you would have purchased a radio advertisement, and hope for the best. Google Ads can be one of the most low cost marketing channels if set up correctly.
Online advertising is usually more cost-efficient and effective, since you can target your advertisement budget to a more specific group of people and monitor closely how that audience reacts to your ads.
One of the most observable types of online advertising is paid search marketing, a mechanism that allows you to put ads in search results when people search for goods or services similar to what your company offers. You pay a small fee to the search engine every time someone clicks on one of your ads. For this purpose, paid search marketing is often referred to as PPC or pay-per – click marketing.
Since Google is the most popular search engine in the world, Google’s search advertising system, Google Ads, is the most popular PPC platform.
You can also make Google Advertising operate on a small budget by adhering to these best practices:
Keyword bidding with high intent: only position ads on keyword searches that show a commercial purpose or the searcher’s intention to purchase something.
For example, if you’re a real estate agent, you’ll get more value from clients looking for specific phrases like “Byron bay 2 bedroom apartment now available” than something simple and generic like “holiday rentals.” Keyword research will help you find certain “sweet spot” keyword words.
Using a number of targeting approaches to concentrate your budget: for example, you might use targeting criteria to view advertisements only to users in a demographic setting (such as women or people with high incomes) or to configure your advertising to appear only during active business hours.
Working to increase your quality score: Google assigns a quality score to every keyword in your account, which is a “rating” between 1 and 10 that measures how important your ads are to people searching for that keyword. The more popular your ads are, the better your ratings, which means that Google rewards you with higher ad rankings at a lower cost per click. As a result , companies that take the time to produce high-quality advertising will get more exposure for less money.
Facebook users make up 68% of people who use the Internet, resulting in a wide variety of advertisement opportunities for companies. Although Facebook Pages are a great way to promote your business, changing your Facebook platform algorithms can have a significant impact on how many people actually see your posts.
When you’re dealing with Facebook PPC ads, you know your CPM and the impressions you ‘re going to receive. This might not be the case for other payment schemes. However, social media advertising has a lot to do with it, and these five benefits are especially compelling reasons for Facebook advertising to get started. Facebook Ads can be one of the most low cost marketing channels if set up strategically.
Facebook provides a variety of targeting and retargeting options so that you can expose your advertising to a tightly specified audience – age, place, actions, looking audiences, and more.
Facebook Ads Manager makes it easy to control your social media advertising campaigns with user-friendly tools to help you set up your ad campaign. With a few taps, you can run advertisements on your smartphone and desktop through Facebook , Instagram, Audience Network, and Messenger.
You can insert a tracking pixel into the pages of your website to match your ideal customers with the items they are most interested in.
Utilise The power Of SEO
If you’re a business owner, you’ve definitely been told that you can use SEO ( Search Engine Optimization) . SEO is one of the most low cost marketing channels out there. But just because it is low cost, does not mean it is not immensely effective. That’s because it’s a vital part of every effective marketing campaign today. But if you don’t know this tactic, you may not be persuaded that it’s worth your time or money. And that’s why, on this page, we ‘re going to look at what SEO is in marketing, the role it plays in marketing, and the five main benefits it offers to your company.
Do you know exactly what the marketing SEO is?
For instance, SEO stands for search engine optimization and is a method of optimizing the website in ways that help it rank search results as users search for specific terms and phrases.
If you’re not sure why this is so important, just think about how you generally find the knowledge you need in your daily life. Where would you be looking if you were on holiday and wanted to find a restaurant for dinner? If you’re like most people, you ‘d be able to reach your mobile or sit down on your computer and type a simple sentence in Google.
You ‘d like to check for “best 55 inch tv,” “restaurants near me,” or “how to learn Spanish.” Then, you ‘d like to browse through the results and select the one that seemed better suited to your needs. Unlike conventional advertising channels, which include reaching out to customers whether or not they want to hear from you, SEO focuses on making it easy for your audience to find you when they want information.
Google’s organic rankings are largely dependent on what the algorithm considers to be the best results for any given question. This ensures that once you have produced a page that the search engine finds worthy of guiding users to, it will continue to draw traffic to your site for months (or even years) after you publish it. Of course, high-quality content analysis and writing needs investment. This investment would be either in the form of time, if you choose to create it yourself, or in the form of money, if you choose to employ a digital marketing firm to create it for you.
But once you’ve made the initial investment, there’s no ongoing expense to keep attracting traffic to your content.
Need help with creating a low-cost marketing strategy? Get in touch with us today.