The key to a successful eCommerce store is quality marketing. That is why it is crucial to choose a diverse range of eCommerce marketing channels so that you can reach your target market on multiple key platforms.

Serious thinking needs to be given to every eCommerce company on how to effectively market the brand. Since the same products could be marketed by a hundred other brands, how do you put yours on the map? Getting a diverse range of marketing platforms would not only do that, but will also put you in touch with a wider customer base.

You can mix and match paid strategies with non-paid strategies, from relying on organic traffic and SEO to using Facebook or Google advertising to drive targeted traffic, all in an attempt to find out which mix converts the most individuals.

You have to determine how you are going to sell your brand to your target market once you have built your online store. For this, it is crucial for your company to establish an eCommerce marketing strategy, but at the same time, it is equally important to find out which marketing channels carry more quality visitors to your site.

1. Pay-Per-Click Advertising

Pay-per – click (PPC) advertising is still unbeatable as far as marketing channels go, especially with the numerous options available to brands now. For each platform, there is a learning curve, so it is recommended to partner with a competent PPC agency.

In the PPC world these days, there are two dominating forces: Google Advertising and Facebook / Instagram Ads. Google search ads can help you interact with users looking for goods or services such as yours. Although Facebook Advertising enables you to introduce Facebook users who fit your ideal target market to your products.


ecommerce marketing

2. Search Engine Optimisation (SEO)

The method of making your website appear on Google for unique search terms and keywords is SEO (Search Engine Optimisation). Once you rank properly on Google, the traffic that enters your website is free of charge.

This is a great chance that can never be dismissed. SEO does not, however, have success immediately, it needs time and effort, so it should be part of your longer-term marketing plan. As it is a stable long-term marketing strategy for moving traffic from free search engine results to your website, SEO can be extremely beneficial. To master SEO needs time and experience, which is why we suggest working with a competent SEO agency.

3. Email Marketing

Email marketing is the best direct response marketing strategy there is. Users have chosen to hear from you, because they are more prepared to open certain messages in order to learn about the new products , promotions and how to benefit from them.

Customers that have attached items to their shopping cart but have not checked out yet can also be retargetted. Using email marketing, there are many ways to increase the conversion rates, which is why it is a recommended channel for e-commerce stores.

Email marketing also provides you with enough opportunities to learn about and use your target market to your advantage.

4. Social Media

Marketing on social media can be a highly productive method to drive traffic to your e-commerce website.

Research indicates that clients who encounter positive social media experiences with your business are almost three times more likely to recommend your company.

Consistency is the secret to the success of social media marketing for e-commerce. In order to create engagement and fans, it is important to regularly post to your store’s social media platforms every week. This is because social networking sites such as Facebook and Instagram use an algorithm that, by exposing their posts to a wider audience, rewards social media users for posting frequently.


Need help with choosing the right eCommerce marketing channels for your business? Get in touch with us and we can help you put together a highly profitable eCommerce marketing strategy to help your business succeed.