As a busy business owner, you might wonder if it’s worth the time and energy to keep a blog on your website.
Blogging is more important than ever to your business. Today, brands are using blogs to grow their companies and extend their scope. B2B marketers who use blogs have 67 per cent more leads than those who do not. There are numerous reasons why you needs a blog for your website.
If you want to increase the visibility and credibility of your company to consumers, you may consider posting quality content on your website on a regular basis that is interesting and useful to them. A blog post is where this material can be kept, whether or not you are calling this part of your website a blog post. The “blog” has a different name on other pages, such as News, Press or Posts. Having a blog for your website can be a powerful tool in your marketing arsenal.
Here are a few reasons why a blog should be listed on your small business website.
In addition to the ROI, a website with a blog may generate more traffic than a website without a blog. How are blogs moving all this extra traffic?
Better SEO results are primarily powered by new content and related keywords, which means fresh content and a place to store it. Blogs are offering you the opportunity to do just that. Adding fresh content to your website may help to make search engine results higher than other websites, which may make it more likely to be clicked. Having a blog for your website can drive quality traffic to your website from interested customers.
Blogging is a perfect way to get attention to your website and through your SEO. The more interesting your blog is, the more interesting search engines have to crawl and index. This ensures that they can quickly understand that the platform is a place for people to use. Plus, you can use your blog to create content that your audience is encouraged to share with them. Companies that blog earn 97% more links to their website from other online outlets.
A useful content blog shows your audience and customers that you are a trusted source. Writing messages about subjects that they may find fascinating and informative shows them that you are more than just selling a service or product; it shows them that you are interested in disseminating valuable knowledge about your field. 47 percent of buyers view 3 to 5 pieces of content before they engage with a sales representative.
In addition, the best small business blogs can answer common questions from potential customers and discuss trends in the industry. If potential customers view your blog as one that can provide valuable information on related subjects, they will be more likely to do business with you than with your competitors. Interested and unique content can also give you the opportunity to drive traffic to your website through inbound links. Having a blog for your website can build your brand’s credibility and instil trust amongst prospective customers.
Boost Social Media Efforts
Struggling to find anything to add on the company’s social media profiles? When you have a blog, not only do you have interesting content to publish, but content that takes people back to your website. Social Networking is a perfect way to move your blog content to a wider audience and increase your brand recognition. Plus, you can post blog content several times, highlighting different aspects of the post every time.
Blog posts can be ideal for social media sharing. When you create original content that is valuable, interesting and entertaining to your demographic goal, you may be more likely to get social shares. Added benefit: In comparison to sharing curated content on your social media, content posted from your blog would be redirected to your website. Having a blog for your website can boost your social media efforts to new heights.
You can also add social media buttons to your blog to make it easy for tourists to share your content — potentially transforming your followers into your own grassroots marketing squad.
Elevate Your Email Marketing
Double-fold your email marketing efforts benefits with an informative blog. First, if you have a company newsletter or do email promotions on a regular basis, you can use your blog as great additional content. Create a section that will highlight a featured blog post or recent blog posts to your dedicated audience. Having a blog for your website is the cornerstone of a powerful content marketing strategy.
This reinforces their trust in your company and their position as a leader of thought. Second, a blog invites new followers to subscribe to the site. You will also see the newsletter sign up blog fields for people who are interested in the current issue and would like to be aware of similar material. This, in effect, will increase your mailing list!
Convert Visitors Into Customers
Now that your website is getting more traffic, you have the ability to turn the traffic to leads. That new piece of content can give you a chance to generate leads, and the way to do that could be by adding a call-to – action to each blog post. Having a blog for your website can bring in quality customers and educate them about your products or services.
Consider selling something that customers can give up on their contact details, such as a free e-book, a free webinar, a free consultation or a quote. If you have their contact details, the sales team will be able to follow up on those leads.
Need help with creating a blog for your website? Our talented team of content writers can help you curate and publish informative, unique and engaging content that is guaranteed to attract website visitors and drive sales. Get in touch today.