Building an email list is a key aspect of online marketing. However most entrepreneurs fail to recognize the value of including an email list subscription to their websites. This is because many business owners are not privy to the advantages of building an email list.

What Is An Email List?

An email list is a series of e-mail addresses obtained by a organization to engage potential customers via e-mail promotions. It is usually a list of names and addresses compiled by businesses to send discounts and newsletters to their customers.

Why Focus On Building An Email List?

Several recent studies have shown that email marketing is still the most lucrative digital channel for ROI, with a ROI of $40 for every $1 spent. There are many benefits of having an email list that we’re going to break down below:

1. Email Is Highly Targeted 

Emails are highly successful because you can send targeted emails to the target groups. You can easily group and submit the most appropriate deals to your users on the basis of their email responses and activities on your site.

Grouping the users to the mailing list is called segmentation. This will allow you to send more targeted messages to your audience. For example, if you find that a high number of contacts seem to respond well to deal with similar emails-you might segment these email subscribers into a community and then concentrate on only sending those contacts specials, promotions and deals.

2. You Own Your Email List

The email list is also compared to the number of followers on social media such as Facebook, Twitter , Instagram, and so on, but there’s a big difference.

You don’t own Facebook , Twitter or Google. Your social media campaigns and SEO efforts will go to waste when these sites change their policies. In the other hand, you own the email list and it is not affected by the actions of other firms.

Yet you own a list of your emails. Getting a mailing list ensures that thousands of people have guaranteed access to the mailing list, at least before they avoid using an email address.

3. People Use Email Every Day

You may have learned that Facebook has 1.4 billion and Twitter has 100 million active users a day. What you may not have noticed is the number of people who use email every day.

Per user of the Internet has at least one email address. A new report showed that there are 3.4 billion active email accounts. That’s why every smart business in the world has an email list.

Big brands learned this lesson a long time ago, and that’s why they spend thousands of dollars on social media campaigns to get people to sign up for their email lists. They understand that email marketing is the best long-term investment with a much higher return, because people will continue to get their message at a very low cost over a longer period of time.

4. Email Marketing Is Cost-Efficient

A mailing list is one of the most cost-effective ways to develop your business. There is considerable overheads on  traditional mail, fliers and brochures whilst email is incredibly affordable for businesses of any size.  The only costs involved in email marketing are related to labour and software. Creative copy and design will continue to be important for the creation of successful and effective email campaigns. However, in comparison to other marketing channels, the costs of email marketing are essentially very low.


building an email list


5. Remarketing

The best thing about email remarketing is that it works for customers who have already shown an interest in your goods and services, so the future benefits are immense.

For example, you may segment your mailing list to consumers who have added products to their cart or purchased products / services from you in the past. You can then take these contacts and import them to Facebook or Google Ads, and then start showing these people ads related to the items they’ve previously purchased. This will allow the customer to buy from you again, or to complete their current order.

With these contacts, you can also build a Lookalike audience. This means that you can import your contacts into Facebook Ads and Facebook will automatically find new customers who have common interests with your current contacts. This is hugely beneficial as the costs of marketing to a Lookalike Audience are much lower than if you had to target a cold audience who have never interacted with your brand.

6. Gather Data About Your Audience

If you keep in touch with your audience via email lists, you’ll gain a much better understanding of what they’re interested in and what they’re ideally suited to. By comparing the success of various campaigns and receiving direct input from your list members, you would be able to tailor your initiatives more precisely to fulfill the needs and wishes of your market.

Plus, you’ll also discover what kind of content your audience likes and interacts with. You can then use this information as leverage for your other marketing platforms, such as Facebook and Instagram.

Building an email list is extremely beneficial for businesses of any size and industry. Not only is email marketing extremely effective, but it is also affordable. More so, by building an email list you are creating intellectual property for your business. If you need assistance with building an email list, please get in touch with us and we will be happy to assist you.