About Google My Business: All You Need To Know

Today, much of our shopping is done online. Users who are close to making a purchase will often search for a product or service near them. Studies have shown that 1 in 2 users who conduct a local search, such as “marketing services near me” will visit a store and make a purchase.

Thus, when looking to improve your local SEO (search engine optimisation) and getting to the first page of Google, Google My Business is a great place to start! This will ensure that important information about your business shows up when people search on Google.

A Google My Business account is the only mean by which you can “claim” ownership of your business profile and ensure that the information that is displayed is as accurate, complete, and optimised as possible!

The best part about Google My Business is that it is free, making it an affordable marketing tool for small and large businesses alike! Read on for why you should incorporate this powerful tool in your digital marketing toolkit!

About Google My Business

What is Google My Business?

As the name suggests, Google My Business allows you to create a listing for your business on Google. When a user or potential customer searches your business or keywords related to your business, Google My Business will ensure that they have all the information they need to visit, make a purchase or contact your business.

Not only does Google My Business allow you to create your listing, but you can also manage your appearance as your business grows and changes.

Google My Business is an invaluable resource and makes it easy to:

  • Engage and interact with reviewers.
  • Link your social media accounts
  • Provide important information about your account- such as trading hours, address, phone number etc.
  • Your address provides easy directions to your location.
  • Add photos of your business.
  • Respond to reviews
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About Google My Business

Importance of Google My Business

Google My Business is a valuable tool. Skip out on Google My Business and stand to lose potential sales, exposure and ultimately revenue for your business!

It’s Free!

Nothing beats a free high quality resource to help rank your business. With no costs or investments needed, Google My Business is accessible to any business. Whether you have a small business or a large corporation, it costs nothing to create and optimise a Google My Business account.

Unlike other tools, Google My Business comes with zero cost tiers. This means that you have access to all the same tools as your competitors. However, it is up to you to optimise and update to ensure its success!

Similarly, partnering with a digital marketing agency offers an enormous advantage over competitors in your industry as they can help optimise your profile for the Google search engine! This will help improve and maximise your rankings and exposure!

Keep Customers Informed

Don’t leave your customers guessing your business’s important details. Similarly, don’t leave them up to third party websites over which you have no control. Misinformation will lead to bad customer experiences and missed sales.

Your Google My Business listing include information such as:

  • Contact information
  • Business hours
  • Address
  • Website URL

You can also post updates to share with customers that you expect to be temporarily closed (a useful feature during COOVID-19) or that you have extended work hours and more! Google Business accounts have a strong local SEO and this information will often rank above other sites.

An optimised, updated and maintained Google My Business account keeps your customers informed and happy!

Generates Leads

Google My Business has gotten more complex over the years. With the introduction of location based searches, the use of phrases such as “near me” has increased exponentially! Google will always display a Google My Business profile in local searches, which is why it is crucial to maintain and update your profile.

With the high rate of conversions in local searches, it is highly recommended to integrate Google My Business in your digital marketing toolkit will help you earn new leads and generate additional sales!

Helps SERP Ranking

With the sheer number of searches on Google today, it is easy to get lost in a sea of results. Being more visible on Google will give your business the best chance of getting notice by people searching for products and services similar to yours.

As Google wants to provide users with the best online experience, it will always try to serve the best results to a user’s query. This means that your business will not be visible to a user who searches “Google Ads Management” if your profile says that you only offer “Facebook management

Thus, to maximise your ranking in the search results, generate leads and website traffic it is important to optimise and maintain your profile.

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About Google My Business

Optimising Your Google My Business Profile

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Google prefer and favour the most relevant results for searches, thus business profiles that offer the most detailed and accurate information will be more visible in the search results.

Making sure your listing clearly communicates what your business does, where it is and how they can acquire your products or services is crucial to a successful profile.

Include Keywords

Much like traditional SEO, Google uses a variety of signals to help display relevant results. Including important keywords and search phrases is helpful in ensuring your profile is seen.

Keeping Information Accurate

As discussed above accurate and complete information is essential to a successful listing. However, it is equally as important to keep this information updated as they change. With the ability to customise hours for holidays and events, you can ensure that your customers are always receiving the correct information.

Adding Photos

To help boost your listing, adding photos of your store and products is key! Research has shown that Google My Business Listings receive and much as 40% more requests and click-through that those without.

Managing Reviews

Interaction and engagement show your customers that your business values their feedback and are taking them into consideration.

Similarly, positive reviews will have a positive effect on potential customers looking for the products and services you offer.

Additional Tools

Google My Business has made tremendous strides in this tool and is always updating, creating content and adding new features. These features will help boost your listing and ensures that it is seen.

Some of these features include:

  • Messaging
  • Special Attributes of businesses can be highlighted
  • Product Catalogue
  • Video
  • And More!
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About Google My Business

Let Us Help Manage Your Profile!

No matter the size of your company or industry, there is much to be gained from creating a Google My Business profile. With this tool, you have the option to maximize your visibility on Google, increase your leads, and drive more traffic to your physical store.

Do you need help verifying or optimizing Google My Business? Our industry leading team of digital marketing and SEO specialists can help. With proven results, we are your trusted digital marketing agency!

Call us on 1300 633 100 or complete the form below to learn more today!

About Google My Business

Contact DNHQ Today!

Have customers find your business! Fill out our contact form below, and one of our awesome team members will get in touch! From SEO to Google and Facebook ads and even web design, Digital Nomads HQ are your local digital marketing experts on the Sunshine Coast.