The world has transitioned into a digital environment. For today’s businesses, it is imperative to have a website and use the internet as a means to interact with their customers. There are some successful traditional marketing strategies, particularly if you are reaching a largely local audience, but it is important to take advantage of digital marketing so as to keep up in today’s world.
Online Marketing uses internet to deliver promotional marketing messages. Digital marketing is also known as Internet marketing, but their actual processes differ, as digital marketing is considered more targeted, measurable and interactive. It includes Internet marketing techniques, such as Display advertising , Web Banner advertising, pop ups, text ads, display ads, Social Media Marketing (SMM), Mobile Advertising, E-mail Advertising, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and link building. It also extends to non-Internet channels that provide digital media, such as short messaging service (SMS), Multimedia Messaging Service (MMS), callback and on-hold mobile ring tones, e–books, optical disks and games.
There are a myriad of benefits which come with the new world of digitisation in marketing. From lower costs, to more accurate measurability – there are definitely a few reasons why the world’s largest and smallest brands are moving to digital. We will explore the most popular digital marketing channels as well as their benefits:
Grow your business with Google Ads Be among the first to show up when your customers are searching for businesses like yours on Google Search. With Google Ads you will show up when people search for what you offer. Google is where people search for what to do, where to go and what to buy. We are all familiar with the catch phrase “Google it”.
The search engine handles an obscene 2 + trillion searches per year. That’s over 5 billion searches per day. Among those are people looking for solutions to their problems that your business offers. If they have ever used the internet, chances are they’ve Googled the answer to something. And if you can help them find the answer, even if it’s with an ad they’re more likely to choose you than your competitor. Your ad can appear on Google at the very moment someone is looking for products or services like yours. With Google Ads you can drive your website visits, grow online sales, earn trust or increase mailing list sign-ups.
With over 1.7 billion people using Facebook every day, Facebook remains a marketing stronghold for businesses and brands. Due to the total amount of daily users – increasing your brand awareness through Facebook is a go to. Facebook is where your customers spend most of their time. When looking at the statistics, 80% of all internet users use Facebook. These users check their facebook multiple times per day. Therefore, Facebook is one of the best methods to reach your customers daily.
With Facebook you are able to target and re-target your key audience through Facebook Ads by targeting their age, behaviour, interests and location. You can re-target the people who have connected with your business and re-market your services / products by . Just like when you have searched for a product on “Amazon”, a day later you will scroll through your Facebook feed and you see the same product pop-up. Facebook advertising increases revenue, sales and leads. Below is a screenshot of business that spent $519.87 in Facebook ads for one month and generated $1,557.50 in sales.
SEO (Search Engine Optimisation)
What is SEO? (Search Engine Optimisation) refers to the visibility of your website and it’s content on search engine results pages. SEO methods vary from the technical practices used “behind the scenes” this is known as “on-page SEO” to all the promotional off page methods such as link building and social media marketing.
Why do you need SEO? Building a strong site architecture and providing clear navigation of your website will help search engines index your website quickly and easily. This will more importantly provide visitors with a good experience of your website and encourage repeat visits.
With Technical SEO you can ensure that search engines crawl and index your website without any issues. 2. On-Page SEO: Rules to apply to your website and content to make it search engine
friendly. 3. Off-Page SEO: Ways to promote your website or blog so that it can rank higher in search results.
What is the difference between SEO and Digital Marketing? This question comes up a lot and the simple answer is that SEO is one of the tools you can add to expand your Digital Marketing arsenal.
In conclusion good content is the single most important success factor with or without SEO. You may have good content and this can be sufficient enough to build your website traffic and SEO will give you an extra boost. This goes hand in hand with bad quality content if you have bad quality content this needs to be adjusted in order to set up an SEO campaign. Determine your business strong points, create valuable content and then start looking at SEO as the next step.
Social Media Management
Social Media Management is the process of managing your online presence quality through Social Media platforms such as Facebook, Twitter, Linked and Instagram by creating, publishing and analysing the content that you post. No matter how you approach Social Media Management whether you go through an agency or a toolset. It is essential to understand the importance of Social Media Management as a whole and how to make it a success for your company
So what are the benefits of Social Media Management?
Cost – No matter your marketing budget, social media is a cost-effective initiative. Social
Media platforms are free to join, this includes posting content, responding to comments and directly engaging with your customers. 2. Reach – Social media networks such as LinkedIn and Facebook can connect you with a network of users across the world. It is possible to use Social Media networks such as Pinterest to reach key niche audiences. Traditional marketing or advertising (Newspapers/TV/Billboards) can’t compare the reach / price that social offers. That’s why social media management is a must for businesses.
Users – Incorporating social media into your marketing strategy allows you to orient your marketing initiatives with user behaviour. In 2019 statistics show that 74% of people now use social media when making purchase decisions. Along with 80% of people getting advice about a purchase through social media.
Performance – Marketers and Business owners alike agree on the performance of social
media marketing and advertising. Via social, companies can build their brand and even generate leads and sales.
There is no question of the influence of social media in modern society. Social media still leaves businesses unsure whether it is right for them, whether they actually need to have a social media presence.
For the vast majority of businesses and organisations, having a social media presence can, if nothing else, add a level of credibility and legitimacy, and exponentially boost exposure and brand awareness.