With eCommerce sales at an all-time high, you may be ready to enter the market by launching your own online store. There are millions of websites on eCommerce, however. In order to succeed in this highly competitive market, you must use an appropriate design that allows shoppers to identify and buy their favorite items.
Project is an opportunity to make a strong first impression on an e-commerce website. It has a direct impact on how much time users are going to waste and how much they are going to buy. It shows like no other how important all aspects of design are from the beautiful UI to the intricate UX. For e-commerce website design, it’s not just about how the website looks, it’s about how it functions.
Whether your e-commerce store is small or massive, based on WordPress or Shopify, e-commerce store design is a vital part of the conversion process and bad eCommerce design will hold back your sales, scare away potential sales, damage your brand and negatively affect the long-term success of your company.
Take a look at the key factors to consider when creating an e-commerce website.
Keep It Simple
Convenience is the key reason people shop online. Don’t make things inconvenient for the consumer, or they’re going to go straight to your competitor. Consumers today have little tolerance for clutter and uncertainty, which is why it is necessary to direct the consumer in making a purchase. Purchasing should be as simple as breathing for the customer, otherwise you can say goodbye to your sales and hello to a high bounce rate.
All should be logical and flow from one point to another, so that the user does not hurry to the website, but follows a simple structure and navigates through the pages. Menu—the product page—the cart—and back.
Many e-commerce websites are guilty of providing too much content on the site and of preferring a complicated interface over UX. A cluttered website leads to frustration in the mind of a tourist. Sometimes when not obvious, consumers leave the cart and go to your competitor’s website.
2. High Quality Visuals
E-commerce sites should have as simple content and high-quality images as possible. Pictures have a direct impact on revenue. If your website design is plagued by low quality photos that look unprofessional, your site can be considered untrustworthy. People cannot get the touch and feel of the product on e-commerce platforms.
The decision whether or not to purchase a product is based solely on its images/video. Trust is a critical aspect of e-commerce design, as consumers are part of their hard-earned money and want to ensure that it goes to a professional business.
Not only product images – headers, banners, footers and randomly scattered advertisements – should have high-quality images to convey credibility. When you list your products for sale, make professional images, click from multiple angles, to help users decide easily. You can also create mock-up graphics for your customers to help them get a better picture of the product.
This works particularly well for clothing labels and other related accessories. Your visual content will help draw consumers and win their attention right off the go-creating a stronger drive to buy.
3. Make Your Search Bar Easy To Find
If you have more products than fit in a single page view, you need to add a search bar, and the more products you have the more relevant the search is. Consider missing a small magnifying glass icon or mini search feature, and instead go for a prominent search box that’s front and center so it’s easy to locate. The e-commerce website should be easy to access and easy to ingest.
A website doesn’t have to have a dramatic template to be engaging in. What makes the design of an e-commerce website nice is the minimalism and cleanness that make the website look refined and favor the goods.
However several younger consumers will appear to go straight to the search bar to locate the product they are searching for. That’s why it’s extremely important to make sure the Search Bar is easy to locate and works efficiently to help consumers find items.
4. Make The Cart Easily Accessible
Don’t cover the shopping cart icon or place it anywhere that isn’t visible to new users. Make the cart readily available and self-evident during the entire purchase journey.
Consumers want to see it in the top right corner of the website, so bring it in there. A helpful tip would be to ensure that your eCommerce website design includes a sticky “Add to Cart” button that remains at the bottom of the page throughout the user’s experience on that page.
If the user clicks on a particular product and scrolls down the page to learn more about the product-make it easy for them to take action and add the product to their cart by ensuring that the “add to cart” button is clear at all times.
5. Say Goodbye To Sliders and Carousels
Sliders are the product of lack of clarification, lack of decision-making and lack of leadership.
They’re the design solution that’s placed in place when a client can’t make up his mind, so many people have ideas, and nobody’s going to make a decision, or a designer gets irritated when a client doesn’t listen and gives up.
Displaying products in a slider, particularly one that moves forward on its own is bad because: It is difficult to see items for sale or to collect information about them without clicking on them.
It’s hard to know if you’re really seeing all that’s available. Customers can not remember what they’ve seen. You’re removing the opportunity for consumers to quickly compare goods.
Key to impressive, high converting eCommerce website design is understanding that your design should be geared towards making every aspect of the customer’s journey easy and enjoyable. 2020 online shopping trends in Australia have shown that more and more consumers are taking to online platforms to make purchases. Get ahead of the competition now with a high converting website design.
A quality and professional looking website which is designed to guide visitors into becoming customers, is essential for success in this field. There are millions of eCommerce websites online and in order to stand out, impress your customers and grow revenue – your webiste needs to be in tip top shape.
Get A High Converting eCommerce Website Designed
Our website designers are highly experienced with creating profitable eCommerce websites. We specialise in combining a fluid and clean design with a sales driven layout. Get in touch and let’s gethe ball rolling.