Looking for email marketing tactics in 2020? Email marketing is a digital marketing technique focused on sending emails and building relationships with consumers and prospects. An effective email marketing campaign turns clients into customers and transforms first-time buyers into returning customers.
Since COVID-19 preventing in-person marketing, advertisers are placing even more pressure on the original “king”: email. Yet with a renewed emphasis comes the duty to make sure that you carry out the best practices in mind.
We share our email marketing tactics in 2020 for building a successful email marketing campaign:
Stop going for the hard sell
When your efforts appear to be over-sales-y, don’t expect a lot of interaction for your campaigns. Having a sincere and empathetic tone in your email marketing has always been something that companies should aspire for, but it’s particularly valid today.
More than a game of numbers
Bear in mind that there are people on the other end of the call. Switch away from thinking about marketing as a game of numbers and concentrate more on creating and maintaining real customer relationships.
Clear call to action
Calls to action can be a wide variety of marketing resources, from QR codes to online coupons to phone promotions. Irrespective of the response site, the call for action should be explicit. Other than that, the buttons and ties need to be easy to locate and click.
Readers will know exactly what you want them to do when they look at your email address. It should be extremely convenient for them to take that kind of action
Remember Screen Real Estate
Both messages and calls for action need to be short due to restricted screen real estate. Topic lines must also be descriptive and succinct to work on a smartphone screen so that they are not cut off. Email content and functionality are even more relevant when it comes to mobile devices.
Brief Subject Lines
Email subject lines should be no longer than 4-7 words long. It should involve precision, brevity, common language and personalised messaging. Although brands have varying rates of success in doing this. The introduction of COVID helps marketers to make full use of monitoring tools for email marketing campaigns.
Take on a clear tone
Some of the greatest developments we’ve seen since the pandemic is the need for transparency and authenticity. Should not deceive the consumer under any conditions, since they are wise. They know when you’re being dishonest and don’t react positively, maybe even by unsubscribing from your list.
Make sure the email material suits what you name on the subject line. Material can never be ambiguous, even with children’s ages.
Check the subject line first
High-volume email marketing strategies mean more leads, sales and revenue. Subject lines are the key to conversions and testing can be performed manually or via a third-party tool.
How to check the subject lines manually:
- Narrow down the key thing you ‘re trying to express
- Make a shift in your subject line
- Define your own rules and check obstacles, and determine which percent of customers should receive each of the two separate email subject lines.
- Run a check by sending an email to the two classes with specific subject lines.
The results of the study after a few campaigns do not depend on the outcomes of a single campaign. Using a third party collaborator to assist with this process will significantly minimise the time spent in the exercise and provide a deeper overview of how each subject line worked.
Make eCommerce simpler
Strategies that make it easier for the user that shop online are one of the items our consumers are demanding the most, regardless of the industry. The most important thing right now is exposure to eCommerce.
Make sure you’re measuring
Often provide specific metrics in the measurement of every email marketing campaign:
Click Through Rate
You may also track the following for more detailed reports:
Engagement over time
Amount of requests to unsubscribe
Email share rate
Revenue per subscriber
The best approach for assessing email marketing and subject line performance is industry averages and comparing outcomes to your own averages. In addition, integrating social media, videos and other interactive content into email marketing strategies are successful ways to reach consumers where they live and offer thumb-stop content in a medium that they constantly connect with.
Need help with improving your email marketing tactics in 2020? Get in touch with our team today.