Brands advertise on YouTube because it’s the second most popular website in the world, attracting 2 billion logged-in visitors a month. Wondering how to advertise on Youtube?
If you decide how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey.
However-while Youtube Ads may be an integral part of your social media advertising strategy, they may also be difficult to master. Rest assured that taking a little extra time to learn the basics is going to pay off as ROI later.
What Is Youtube Advertising?
YouTube Advertising, via Google Ads, is a way to advertise your video content on YouTube or in search results so that you can maximize the reach of your user. This might be your video playing before a user sees another video or showing up in YouTube search results for people to watch in full.
There are six types of YouTube ads available:
- TrueView ads
- Non-skippable instream ads
- Bumper instream ads
- Sponsored card ads
- Overlay ads
- Display ads
The most popular and widely used Youtube Ads are TrueView Ads, Bumper Ads and Non-Skippable Instream Ads.
This is the main format for advertising on YouTube.
TrueView Ads gives viewers the most control over the advertisements they see.
Advertisers only pay for TrueView ads when users watch a short video for at least 30 seconds, or interact with an ad in some way, such as by clicking on a call-to-action.
And because viewers can choose the ads they want to watch and skip the ads they don’t want, advertisers can save money while also reaching a more interested audience.
YouTube states that the maximum duration of a TrueView video ad is 6 minutes and the minimum duration is 12 seconds.
Bumper YouTube ads are the third type of YouTube video ads available to marketers. These non-skippable video ads are played before the video chosen by the viewer and must be less than 6 seconds long.
Like non-slip YouTube ads, advertisers pay for bumper ads on a CPM basis.
Many brands use them as part of a larger YouTube advertising campaign featuring other ad formats.
Non-skippable In-stream Ads
Non-skippable in-stream ads are essentially the same as TrueView in-stream ads except—viewers are not able to skip them. Because viewers have less control over these ads, they are not considered as popular with other Youtube Ad formats.
In fact, last year, YouTube discontinued the 30-second unfailing ad format. Today, the ads must be between 15 and 20 seconds.
How to Advertise Youtube
The popularity of online video advertising is growing at a much faster rate than almost all other advertising formats and media. As more and more companies adopt this marketing method, YouTube is becoming saturated with Google Ads video ads.
So what business owners do to stand out from a multitude of videos? The key is to create memorable video ads, the kind of videos people want to re-watch and share.
Focus On One Objective
Advertisers and creators are under pressure to fit a lot in 30 seconds. Usually, there’s time for a little story, some product info, maybe an offer, a tagline, and branding. But when you work at:06, there’s no time for everything. So instead of trying to do a little of it all do one thing well.
Bumpers are designed to reach viewers at times when they are receptive to a quick, focused message. That makes it absolutely essential to have a single, simple purpose for your ad. And the discipline that this requires can actually help to make the ad better.
Surpise Your Audience
Most of the Youtube ads are relatively predictable. The problem with these generic ads is that they make little or no impression on the viewer. It’s just a noise disguised as a brand awareness.
Remarkable ads are breaking the mold. They surprise people when they diverge from the norm and if well executed, are completely unforgettable.
Appeal To Emotion
Youtube Ads that stimulate emotions are very powerful and therefore incredibly memorable to viewers.
It can be difficult to incorporate emotional triggers in text ads and static image ads, which is why video is an excellent tool for this.
With this format, you have the opportunity to tell a story and to incorporate both visual and auditory components to reinforce it.
Inspire Viewers To Take Action
One of the best ways to create ads that resonate with viewers is to present a serious problem and then show them that by supporting your business, they can help turn it around. Start by outlining the issue.
Share gripping facts or testimonials, demonstrating the gravity of the matter. Then, pivot to show what your company is doing to solve this problem. Showing potential customers that they are promoting positive initiatives by buying your products gives them an added incentive to make purchases and feel happy about their decisions.
Wondering How To Advertise On Youtube?
Youtube Advertising is a useful tool for any business owner looking to improve their reach and generate some leads. However, this can be tricky and hard to get right. Why not let the experts handle it? Get in touch with the DNHQ team today!