It’s easy to decide to hire a digital marketing agency. The hard part is to decide which digital marketing agency to hire. In today’s world, anyone with an internet connection can set up a website and start providing services as an entrepreneur.
Barriers to entry are small or nil. This is what makes it so difficult to select the right digital marketing agency. However, I know a few things that can help to simplify the decision-making process. In this article, I will cover what to look for, what to avoid, how to make the most of your digital marketing agency, and my top recommendations.
But first, let’s continue with the beginning. Know your goals and the results you want Each business is different, just like any digital marketing agency. Digital marketing agencies are usually specialised in one or two areas. And while all of them are “full-service,” they typically choose speciality projects.
So the first step in choosing the right digital marketing agency is to understand your goals and what you hope to achieve by working with one. It could be easier to break this down into deliverables, the target of those deliverables, and the result that you expect to achieve. Learning these stuff lets you convey what you want to get out of the project. And when an agency knows what you’re looking for, they know if they can actually help you without wasting anyone’s time.
Here are some examples of how to turn your wheels.
Example 1: a business blog that operates automatically
Pretend that you want to hire an agency to help you develop a content marketing system. At the end of the day, you want a blog that runs continuously on an autopilot with no work needed by you.
Deliverable: a professionally organised content marketing program, strategy, and framework Purpose: draw more of the right visitors to your website with high-quality content
End result: a 100 percent blog run by someone else
From there, you can start looking for companies that fit the bill because you know exactly what you’re looking for and how to communicate the results you want.
Now, you may actively seek out digital marketing companies that are able to mentor you through them. Coaching is more hands-on, and not all video marketing companies can do it. But because you know what you want to do, you can find the right fit for you. Imagine the disappointment of hiring someone and realising they can’t (or won’t) give you what you’re really looking for.
That’s why it’s important to define your priorities and desired results before you do anything else. Now you know what your goals and the results you want are. So, it’s time to talk about what makes an excellent digital marketing agency great.
So, look for those characteristics as you go through the process of deciding who you want to work with. They ‘re going to help you check out top-notch service providers from those who say they ‘re the best without evidence to back it up.
1. A sizeable portfolio and/or list of past clients
Smart digital marketing agencies are proud of who they are working with and what they are doing. In addition, they usually show their partnerships for the world to see. You don’t necessarily have to know who your past clients are (if you do, bonus points). However if you can’t find a list of past clients or examples of their work, it could mean they haven’t worked with anyone.
This is all right if you’re on a budget. Yet it’s not all right if you’re looking for the best of the brightest. That said, certain forms of services are not easy to view, such as content marketing and SEO. As a result , companies working in these fields might not be able to highlight their work in a portfolio. Nonetheless, a list of clients is a clear example of their expertise.
2. Experienced, specialised team members
Irrespective of the type of services you provide, it is essential to ensure that the agency you hire has the right team members to suit your project. For example, if they don’t have a graphic designer, you wouldn’t hire someone to design a logo. Look through their page to see if they’re going to list their team members. And if not, LinkedIn is also a great place to look at. Start by looking for the agency. Then click “People” to see a list of all the people who work there.
3. Social proof and a strong reputation of the industry
Social proof, such as testimonials and previous client reviews, can give you a deep insight into what it’s like to work with that agency. In addition, smart marketers understand the importance of displaying social proof on their website. So, if you can’t find them, they may not have any previous clients, or they may not understand the industry as well as you’d like them to.
Apart from positive reviews, negative or neutral reviews can also shed light on areas that the Agency is struggling to gain a clear understanding of their work. Finally, you can search for in-depth reviews on Google to see what others in the industry (and their past clients) say about their experience with the agency.
4. Similar core values and corporate culture
Take a moment to revisit the core values and culture of your company. Why? Because it is crucial to work with a digital marketing agency that values the same things and operates in a similar environment. Doing so ensures that they mesh and work well with your team. In the end of the day, the agency is an extension of your business. The choice of an organisation with the right values and culture is just as critical as the quality of its work.
The last thing you want is the burden of working for a group of people who don’t respect the same thing or do the same thing. Look at the words and phrases used by the Agency to describe what they are doing. Will this fit with your core principles and the outcomes that you plan to see? If you don’t, move to an agency that feels like a better fit.
5. A well designed website
Your website is like a cosy doorway that makes the right people feel welcome. The best digital marketers know how important a well-designed website is.
So, if they’re not doing the internal projects well, why would you expect them to deliver something better for you? This is particularly true if they offer website development or design services. So, look at their website and listen to your instincts. If you don’t feel right or appear to be of low quality, you ‘d better move to an agency that values good design and delivers exceptional user experience.
6. They ‘re not making outlandish promises
The type of results promised by the Agency on their website is a strong indication of how well the industry understands them. For example, anyone claiming to track your way to Google’s number one spot does not know that SEO is both a long-term and a short-term marketing strategy. Or that it requires continuous work to be sustained.
Therefore, this is definitely not someone you should employ to help optimise your website. Pay close attention to the claims and promises that they make. Make sure they ‘re in line with what you know about the industry. And remember that outlandish or seemingly impossible promises are a huge red flag.
Stick to digital marketing agencies that offer transparency and realistic promise. 7. And it’s easy to get in touch with The best digital marketing agencies make it as easy as possible for potential customers to get in touch with them.
Navigating their website should not feel like a labyrinth, In a perfect world, their contact information isn’t more than a click away, no matter what page you ‘re on. And they’re giving a clear call to action, so you know what to do next. In addition, your first step should be painfully clear. Would they like you to schedule a consultation?
You may need to fill out a contact form for more information or a custom quote. If it’s not obvious or you’re struggling to figure out how things work, consider choosing a digital marketing agency that simplifies the process.