If you’re wondering how to create effective Facebook Ads, we’ve got you covered. In terms of ads on social media, Facebook reigns supreme. For this reason running successful Facebook ads is crucial for any business’ success.
In general, Facebook ads are the cheapest and easiest form of online advertisement to track. Plus, they can be fully optimised! This gives you a lot of influence over your advertising so if you want good Facebook ads, you need to know what you’re doing. If not, you may be wasting your money.
Small companies are now using Facebook to boost their sales.
Here we’re going to go through the critical skills of knowing how to build Facebook ads, and how to create effective Facebook Ads.
How to create effective Facebook Ads: 7 Steps For Effective Facebook Ads
1. Keep one goal in mind
To run efficient and profitable Facebook ads, you must address this question first: What do you want to do with your advertising?
Want more followers? Plus sales? More Commitment? Facebook has a marketing plan for you, no matter what your goal is!
Check out all of Facebook Ads’ promotional targets and decide which one fits your goals best. Those goals are:
Awareness – These are brand recognition initiatives aimed at literally recognition-raising the brand to clients.
Consideration – This target includes goals such as increasing traffic to your website, getting clients to watch a video, gaining Page Likes.
Conversion – This target includes expectations associated with making a transaction. That would include promotions such as catalogs of items.
There are the numerous goals you can choose from for marketing. They each lead to various end goals. If you want more people to click on your website, you are going to run a campaign on traffic. Likewise you can run a conversion campaign if you want to boost sales.
There are three different forms of strategies for the interaction. The one you choose depends on your overall intent. If you want more fans, just run an ad page. If you want your posts to get more views, comments and shares, run a post engagement ad. If you want more people to go to an event that you are supporting, run a response ad for the event.
Even with a clear objective in mind, Facebook probably has a better objective for you. You can run Facebook ads that optimize from conference registrations to app downloads for all!
Keeping in mind one specific target will help you assess your ads’ effectiveness. If you need help in deciding the type of advertising that you want to make, or how to effectively run your Facebook ads, check out our Facebook ads consultant services page.
2. Set your target audience
According to the new Facebook figures, this social media site currently has 1.59 billion daily users that you might be turning into customers! Everyone is on Facebook, be they a CEO or a high school teacher. You need to have a clear understanding of the customers you want to attract if you want to know how to build or run your Facebook ads. This is because you can find them on Facebook, no matter who your target audience is.
That being said, posting on Facebook alone will not suffice to turn users into customers. You need to run Facebook advertising, and to generate sales, they need to be good Facebook ads at that. If you’re wondering how to create effective Facebook Ads, audience targeting is one of the largest factors at play!
What if you’re not sure which target group you are? There are a few places you might start!
The three most common choices for your audience are a cold audience of everyone on Facebook (which you can narrow down from there) or warmer audiences of either people related to your page or a custom audience.
If you already like a good number of pages and want to turn your followers into customers, you can pick people already linked as a target audience to your website. This means that the customers you advertise for are acquainted with your brand and interested in what you sell.
If you don’t have too many followers but have a list of clients, a custom audience could be a good choice. You can upload your customer list directly to Facebook and Facebook would be able to create a lookalike audience composed of identical users to those you given.
But what if you don’t have many fans, or a list of customers? This is a concern common to many startups and small businesses. You’ll want to start building your audience from scratch by clicking the “All on Facebook” link.
It can be overwhelming to limit a valuable audience on Facebook from others but Facebook’s User Feedback is a great tool to help you out. Second, you are going to want to set any particular criteria you know you want. For example, you may either want to advertise to people in the U.S. or to people 18 or older. Before delving into Audience Insights results, you can set those parameters first.
When you have set your criteria you will start looking for data about your competitors’ followers. This will give you a great basis for creating your own target audience. Let us assume you own a gardening shop, for example. You can pick people who like your competitors’ pages under “Interests” section. If you have chosen these interests, the Consumer Analytics tool will give you demographic information for those companies’ followers.
3. Using caught-eye pictures
An image worth a thousand words. A thousand words is a lot when you’re restricted to a small number of characters!
If the image doesn’t catch their attention, a potential customer could scroll right past your ad without reading. You need to pick clear, clean, high quality photos for effective Facebook ads to avoid losing valuable customers. Only make sure that the picture contains less than 20 percent of text, or else Facebook will display less people on your ad. If you’re wondering how to create effective Facebook Ads, imagery is key!
4. Want to hear what to say
You now know what images are needed for good Facebook advertising, but what about the copy?
Facebook’s most popular ads have a copy that includes three elements: an attention grabber, a value-adding phrase or sentence, and a call to action. The publicity you receive is the hook that engenders interest in your ad. If your copy’s first word or sentence does not attract interest from the reader, then they will stop reading. Questions and shocking figures are some examples of the attention grabbers.
5. Don’t sound like an Ad
People do not like ads either. Study after study has shown that people are dismissing what they interpret as an effort to manipulate them. This may sound counter-intuitive but it doesn’t sound like advertising to the most popular Facebook ads.
The aim is to make users realize that clicking on your ad is beneficial to them rather than just asking them to. This is why copywriting is such a critical step to adding value. Effective Facebook ads explain to customers why they should answer the call for action. That said, people don’t like to be told what to do. You have to make them understand why following your call to action is good for them.
6. Make use of A / B tests
Doing well on the first try is unusual. That is why A / B split testing is important for effective Facebook advertising to run!
When you run several slightly different versions of the same ads, A / B split checking is to figure out what works and what doesn’t. It is used to classify the most efficient elements that can then be combined into an optimal ad.
To get started, find out which elements to search for. The two most popular testing objects are photographs and copying. If enough people have seen the ads (100 people is a reasonable thumb rule) you can start turning off the advertising that cost high per click. Continue the method until the only remaining one is the single most powerful ad. If you’re wondering how to create effective Facebook Ads, A/B testing is one of the largest factors to consider.
7. Set up Pixels for Conversion
A tracking pixel is among the most useful tools to run efficient Facebook ads.
A pixel is a piece of code that can be inserted into your web. It helps you to track conversions and have your leads re-market. It can also use the data it gathers to fine-tune your target audience and optimize your advertising.
Facebook pixels allow you to control how people are engaging with your ads and your website. You can see which advertisements people clicked on to access your website, which website pages they clicked on and also what kind of computer they used.
This will help you understand which of your ads is more successful and whether smartphone or desktop users are more likely to click on their advertising. Also, they allow you to get a better image of the types of people who click on your website so you know who else to include in your target audience.
Shopping cart, checking out and ordering confirmation pages are the easiest sites to watch for. This helps you to monitor which people are becoming conversions and which people should be re-targeted.
8. Start re-retargeting
Re-targeting is when you use your monitoring pixel data to run unique commercials for the people who clicked on your website but didn’t buy.
Ever clicked on a website and then the next day saw advertisements for the same website? If so, then you’ve been hit again! It’s a brilliant strategy to make Facebook advertising effective.
Just 2 per cent of shoppers make a purchase at an online store on their first visit. Re-targeting lets you create relevant advertisements for the 98 percent that have shown interest in your website but have not yet converted.
Re-targeting builds a warm audience of people who are already conscious and have engaged with your brand. By running a special offer or promotion, you can entice them to buy a product that they almost passed up. This is especially successful since you don’t have to run the campaign for your whole audience, only a warm particular audience.
It may sound weird but retargeting ads can make the consumer aware that you already know that they are interested in the product. Be direct and maybe you can translate useful leads into conversions.
If you’re ready to start improving your Facebook Advertisement performance, then contact us today and our team will help.