Successful marketing begins with knowing how to find your target market.
After all, how can you start creating content before you know who your target audience is? Good content marketing is taking time. A lot of it, man. You can’t afford to waste that time on content that isn’t perfectly focused on your target market. You need to know who your people are. But how is that?
Defining who your real audience is will help you focus not only on creating great content, but also on creating the right content. It makes it easier to create content that sets you up as an authority in your industry than to create content for your own sake.
How to understand your target market
Start by asking yourself a few simple questions. These may include:
What kind of problems does the product or service of my company solve? If you have been in business for any length of time, you should have some understanding of why your product or service exists. Your content should be related to this purpose.
What are our new clients? If you’re not sure who’s buying your product or service, there’s almost definitely someone in your company.
Try asking the executives or sales departments of your organisation for this detail. It may also be important to segment the customer groups.
Who’s the competition? You already know who your obvious rivals are. Nonetheless, some fast searches on Google and social media ( especially on Facebook and Twitter) can also uncover upstart competition that you might not have been aware of.
Consider looking for a keyword or two specific to your business. See growing companies are coming up. Browse the “About Us” pages and the details of the apps. It is an simple way to get a fast idea of who your competitor is.
What do consumers stand to gain from choosing us (instead of a competitor)? What features do you offer that no one else has? Is there anything you can do better than anyone else?
By the time you answered these questions, you will have defined an understanding for each of the following questions:
- Why does your content deserve to exist?
- Who’s going to read that.
- What your rival is doing (and how well you can do it).
- Why would your audience select your content (and product) instead of your competition?
Create a definition of your target audience
It helps to know your target audience (as well as who they are) until you can build content that resonates. Ideally, the concept of the audience will relate these three things:
This method – deciding how and when to sell the product or service – will result in a much higher rate of return, and requires implementing processes, rather than relying on indiscriminate marketing. If you are not sure where to start, the steps below can help you identify your target market.
1. Sharpen the emphasis
One of the most effective things you can do to market your product smartly and efficiently is to narrow your gaze – in other words, to give priority. Which initiatives would you give priority to? Here are three tips to help you focus on your marketing approaches:
Determine what needs to be met by your product
Your product or service;
Your target ethnic market
Mission of your content
Who’s most likely to use your product? As you address this question, consider factors such as age, buying power, geographical position, and marital status.
2. Get the data
Choosing the right markets also means drawing conclusions from objective data. These data may come from a variety of sources. As you try to pull it together, here are a few tips in mind:
A. Collect data from surveys to identify potential markets
Metrics is a great way to identify promising demographic groups. This could mean conducting surveys via e-mail blasts or newsletters, or you might find it worth contacting a marketing firm that can help you gather preliminary data. Either way, the key is to collect demographic data from your surveys. This that help you to compare positive responses to your product or service with different demographic groups – the same groups that you will target later.
B. Drawing vigorously on current data
If your business offers a product or service similar to those already on the market, do as much homework as you can. Which population groups are buying such products? Where are they going to buy them? What unique products are the most common in the entire lineup? There is a plethora of data that you can find online to collect a macro view of the sort of consumers that are purchasing goods that are similar to what you are selling. You can also create your own micro-view with different categories with target clients.
The next time you’re with family or friends, look at the things they ‘re using. Would they buy your own product or service? Asking questions as straightforward as, “Would you take advantage of this? Will you have any use for this product? “Or,” Do you know someone who’s going to need it? “It will provide you with useful knowledge.
You can also connect to your network of business partners, investors and mentors. Ask them to test your product or service carefully, maybe even to the point that they have tried it for a few days or weeks. They could surprise you and think of target audiences that you might never have expected, as well as creative ways for certain groups to use your product.
Whenever possible, draw on a variety of perspectives as you build your marketing efforts. Your aim is to make it easy for your target demographic groups to see the connection between their needs and your product. An analysis of several data sources, as well as a constant effort to identify your target customers, will help you achieve this aim and optimize your ROI.
3. Paint a image of your target customer.
List all the different types of customers who are suffering from the problems you solve. Once completed, you can start making a image of these customers. Group them by location-for example , high-net-value individuals appear to live in certain postcodes. Group them by market sector-they are manufacturers, recruitment agents, and so on.
Ask yourself some more questions about these people. They ‘re married, huh? Was it male or female? Are they playing golf? Define them in as many forms as possible.
This could be that there is no solution to some of the markets. Nonetheless, there might be a persuasive answer to that query in other industries or geographical locations.
If you are unable to answer the question, you either have the wrong target market or the wrong offer. In this case, more work will have to be done before you start targeting your potential customers. Need help with finding your ideal target market and honing in on a profitable niche? Get in touch with us today.