In today’s digital age, search engine optimisation seems to be a matter of interest to any small business owner. That’s because most people use search engines like Google to find the brands, products and services they need most. Wondering how to improve your website’s SEO?

According to a recent study, Google’s first page receives 95 percent of web traffic, with subsequent pages receiving 5 percent or less of overall traffic.

Learning how to optimize your website for SEO and conversions is key to the success of your website.

If you have strong SEO, you can draw more traffic and have more chances to convert potential customers. There are several different variables involved in the ranking of your website on the search engines. And improving your ranking is not an easy job.

That’s why we’ve put together the ultimate guide on how to improve the results of search engine optimisation. Use the helpful tips below to get started by expanding your online presence in the search engines.

 

How To Improve Your Website's SEO

Why Is SEO Important?

SEO stands for search engine optimisation and is a method of improving a website in ways that help it rank search results as users search for particular terms and phrases. SEO will help you boost your search engine performance rankings.

    Quality Website Traffic

    Organic search is a big part of the success of most company websites, as well as a vital component of the buyer’s enclosure and eventually enables users to complete conversion or interaction.

    Traffic originating from organic search (Google search results) usually has a conversion rate of 15%. This is five times more than any other marketing channel.

    SEO Builds Trust & Credibility

    The goal of any experienced SEO is to create a strong foundation for a beautiful website with a clean, productive user interface that can be easily discovered in the search process thanks to the confidence and reputation of the brand and its digital assets.

    Customers can become more familiar with your brand by showing high up in Google search results. This in turn, would raise brand recognition and contribute to more traffic from Direct Traffic Sources.

    SEO Is Really Affordable

    Good implementation of SEO will hold water for years to come. And, like most things in life, the more exposure (and investment) it receives, the better. SEO is relatively low-cost compared to other marketing channels such as PPCs or social media. Although it takes some time to build up your SEO, once you start increasing your website traffic, you will effectively be receiving free website visitors on a regular basis.

    How To Improve Your Website’s SEO:

    1. Focus On User Experience First

    Wondering how to improve your website’s SEO? You should be focused on making your website useful to your particular audience.

    Google emphasizes importance and quality above all else, which is why if a website has bad user experience, it would also usually rank poorly.

    Make sure the website is designed for mobile devices and is easy to use. If your website is difficult to navigate, prospective customers can rebound from your website to negatively affect your SEO rating.

    Knowing how to optimize your website for SEO and conversions simultaneously furthers all of these goals and builds a closer partnership between your site and the search engines.

    2. Grow Organic Traffic

    When it comes to SEO, Google uses traffic as a ranking component. If your website has little or no traffic, your SEO rating may be affected.

    That’s why it’s important to build an SEO strategy for your website earlier rather than later so that you can increase organic traffic and in turn boost your Google rankings. SEO is highly cost-effective relative to alternative transport networks.

    You’ve got to pay for creating and promoting content, but that’s not nearly as costly as pay-per-click ads.

    Invest your time and resources, if necessary, in order to increase your organic traffic. It may take longer, but the effects will last longer and result in further conversions.

    3. Conduct Keyword Research

    Identify and aim a particular phrase for each page on your website. Think about how your reader could be looking for a particular page.

    For example, if your business were a dog grooming parlor in Noosa, you would start with keywords such as: Dog groomers Noosa, Dog parlors Noosa and Pet Groomers Noosa.

    You may also extend to other suburbs to increase your popularity on Google.

    Each of the keywords you select would need to have the corresponding landing page optimized for that particular search term.

    It is necessary to concentrate less competitive keywords first and then move towards more competitive keywords.

    4. Produce High Quality Content

    Consistent, high-quality content plays a critical role in helping the company improve the results of search engine optimisation.

    No matter what changes you make to the layout of your web, there is no substitute for great content.

    Your material should not only be researched and well written.

    But it needs to be useful to the target audience as well. If your website content doesn’t add value to your readers, it won’t help you boost search engine optimization.

    One of the easiest ways to step up content development is to create a blog. This is where you can frequently post new blog posts on subjects that are important to your industry and your customers.

     

    5. Include Inbound And Outbound Links.

    Linking is another effective way to improve the results of search engine optimisation. Backlinking techniques can be a little difficult.

    However the best way to maximize the amount of links back to your content is to write content that is worth linking to. The more useful content you build and share with others the more likely other sites are to connect back to your content.

    In addition to retrieving external links back to your site, you may also want to connect internally to your own site pages.

    Whenever you have the opportunity to connect to a related web page or blog post inside your own content, take the opportunity.

     

    How To Improve Your Website’s SEO

    Our SEO team are highly experienced with creating profitable SEO strategies. We specialise in combining a stratgic data driven approach with creative techniques. Get in touch and let’s gethe ball rolling.