Your Google Maps listing is a key marketing tool for your company. It will help you find new markets, stand out from rivals, and create more business — all free of charge. Yet such advantages will only be obtained if your listing is very clear, and just because your company is classified in an area does not mean that Google can automatically rate it for searches in that area.
In fact, proximity is only one of the many factors that Google Maps takes into account when ranking business listings. In this guide, we are going to walk you through 10 tactics / strategies to get your Google Maps list ranked higher in results and reap the full benefits.
Data reveals that customers who end up on Google Maps business listings by searching for a keyword (aka “discovery”) much more frequently (84 per cent of the time) than by searching for a company name (aka “direct”). That being said, it ‘s important that you rank high on Google Maps for these terms that your potential customers are looking for.
Another justification to rank on Google Maps is that the top three Google Maps listings will also be shown in the daily Google Search results, if applicable. And with 46 percent of Google searches having a local purpose, showing up in that “Local 3-Pack” could greatly increase the visibility of your business.
The third reason to rank higher on Google Maps is that the items you do to rank higher would boost the efficiency of your listing and provide more ways for customers to participate in business. With 86 per cent of consumers using Google Maps to look at a business, this opens up a lot of opportunities to increase engagement.
How to get your company list to rank higher on Google Maps?
And how do you get your company list to appear higher on Google Maps? Much like on-page and off-page optimisations for local SEO websites, there are on-site and off-site optimisations for SEO company listings. But first, you need to be listed on Google Maps and claim your location, which we’ll cover next.
1. Add your company to Google Maps
Of course, if you don’t have a Google Maps list in the first place, you won’t be able to rank higher or make successful Google Maps marketing. If you’ve already got one, skip this section. If you don’t have a listing or are not sure about it, follow the steps below to add your business to Google Maps:
1. Head to Google.com / maps or the Google Maps app on your smartphone and check for your business name.
2. When it appears next to it in the drop-down menu, you have a collection! Please skip to the next portion.
3. If your business name does not appear, you will see the “Add Missing Location” option in the drop-down menu. Once you select it, you will be asked to enter your name, category, and place.
Something to remember here is that everyone around the world can link a company to Google Maps. And, even though you haven’t done it yourself, it’s always best to test to make sure your company listing doesn’t exist. And don’t worry: no matter who you are, the person who adds your company to Google Maps has no influence over the listing. Only the one who claims the listing by showing the ownership of the company has that power, which is what we’re going to get into next.
2. Request your company listing on Google Maps
The second step in getting your company listed higher on Google Maps is to demand your listing. It is because when you build your listing, all you can give is the name, category, and location; but when you claim your listing, you can give a lot more specifics about your company and the more information the business listing includes, the higher the ranking on Google Maps. Plus, if your listing is not listed, you can’t do any of the other measures in this guide.
You must have a free Google My Business account to claim your company listing on Google Maps. If you already have an account, simply drop your Google Maps business page, pick the option that says “Say this company” or “Own this company?” “And follow the prompts here. If you don’t have a Google My Business account, head over to this post and we’re going to get you to build an account and say your business with it.
3. Attach details to your company listing on Google Maps
Okay, so now that you have a Google Maps business list and a Google My Business account connected to it, you ‘re trained and ready to configure it for higher ranking in local search results. As mentioned earlier, the more detail the listing contains, the higher the rating of results. Login to your Google My Company account to add more detail to your page. Here you’ll see a dashboard with a few tabs on the side.
Select the “Details” tab that includes your name, category, address, service area (if applicable), hours, special hours, telephone number, website, goods, facilities, attributes, and description.
4. Be consistent with your name and address
Google Maps lists businesses that you can trust, and one indicator of your reliability is the accuracy of your company details on the network. For example , let’s say you have a business called the “North Shore Wellness Center.” Make sure your business name in your Google My Business dashboard is exactly that and not a slight variation, such as N. The Shore Wellness Center or the North Shore Wellness Center. Additionally , make sure that this name is the same in all of your other online properties — your website, Yelp page, Facebook profile, and more. The same applies to address details (for example, using “St” vs. Street).
5. Using your nearest phone number
Google is not interested in toll-free (800 and 877) numbers since these types of numbers are also used for spam purposes. Using your local telephone number with the area code of your place. This will help you rank higher in Google Maps, and will also verify for searchers that your business is located in that area.
Include the tracked number and the key number
If you are using call tracking, use the tracked number for your primary business phone number and your main number as your secondary number. This will get most of your calls into the tracked line so that you can see the effectiveness of your listing; but with the main number still in your database, Google will be able to compare your number with the one on your website and other listings.
6. Keep the hours up to date
Google Maps Business Listings tell users if the business is soon to be opened, closed, or opened or closed. (And during the pandemic, if it’s momentarily closed — making it an effective SEO technique during COVID-19.) Keep these hours up-to – date signals to Google that you’re involved and therefore accurate, and that’s going to help your rating. This can also discourage customers from driving out to your store only to find that it’s closed or closed — which can often cause a negative review (which affects your rating on Google Maps).
7. Write a review of the company
The summary on your Google Maps business list will include an overview of your business to help direct visitors, as well as unique features to persuade searchers. It should also be written in a language that fits your brand to help create a stronger connection. Be sure to include keywords in your description, as this will help your business listing on Google Maps to rank not only for searches that contain your business name, but also for searches for products and services.
8. Properly categorise your company
In terms of ranking, the category of your company as seen on Google Maps is very important. Choose the one that best represents the core offering of your business for your primary category. If any other categories exist, pick them as secondary categories.
Keep in mind that you can not add custom categories, but if you start typing your main product in the file, you will see a drop-down menu of potential categories to choose from.
9. Attach images to your company listing on Google Maps
Google likes it when you upload photos to your listing. First, because it indicates that you are an active list worthy of ranking higher in results. Second, as Google’s photo-recognition technology is going forward and Google is beginning to display photos in the local search results. And third, since the SEO law is that Google likes what customers want, and customers want images.
So, to boost your Google Maps ranking, add high-quality and convincing images to your company list that capture what it’s like to be in your company. You do so by going to the “Images” tab in your Google My Business dashboard and clicking on a blue circle with a white plus sign. From there, you can drag and drop a few images and/or videos at once. Ideally, you would try to add at least one new photo a day.
10. Get reviews from Google
Knowing that Google likes what customers want, it’s no wonder that Google Maps offers company rankings with good feedback. And how are you going to get reviews? Okay, when you create a business list on Google Maps, this will automatically open up your company to feedback.
Business listings on Google Maps are becoming more popular, allowing customers to easily get the information they need and make educated buying decisions. Need help with setting up and optimising your Google My Business listing? Get in touch with us!