Having a professional website conveying a positive message will prove to be a great lead or sales generating tool. But the trick here is to deliver the right message, one that lets you relate to a higher level of your target audience. Therefore it is important to invest in good SEO friendly content. Wondering how to write SEO friendly content?
The goal of producing quality content is not just to make your site look good. You want people right to read what you’re writing. And that means that the content also needs to rank higher on the results pages of the search engine. Getting a bigger segment of the target group is an established way to reach out.
When people search for topics important to your company on a daily basis (regardless of the industry you ‘re in), you don’t just need content, you need information that impresses both — the readers and the search engines. In short, you need detailed, SEO-friendly content that ranks within the top ten search results.
It’s important to create quality content when it comes to making a positive impression on your readers. But without dwelling on the SEO side of it, the chances of having the content in front of the right people are lacking.
Bear in mind that good content goes hand in hand with ethical SEO so it’s something every company needs to focus on (no matter how small).
Is it difficult to generate the SEO friendly content? Certainly not. If you’re already making content, if you want to enjoy the benefits of SEO you just need to take it a step in the right direction.
When you start focusing on creating fantastic, SEO-friendly content, it not only makes it easier to achieve higher search engine rankings, but also makes it easier to retain your place in the results pages of the search engine.
So the question is, how to write SEO-friendly content that is actually producing results in the real world? What do you need to make sure you ‘re doing better than your rivals when it comes to delivering content that Google and its users favor?
In the following article we will look at 5 important rules you should follow to make your content more SEO friendly without violating any of the SEO white hat laws.
How To Write SEO Friendly Content
Rule # 1: Approach originally
It doesn’t have to be a challenging job to build SEO friendly content per se. But it gets complicated the moment you try to imitate others. If, in your own way, you concentrate on being unique and distinctive without concentrating too much on your rivals, you have a much greater chance of producing new content that really matters.
When the material is genuine and unique, standing out of the crowd gets a lot more achievable. Now that doesn’t mean you can’t get inspiration from your industry sources. You should still learn from others before giving a unique perspective to yourself.
So if that is the case, why do more than half of the brands out there fail when it comes to authentic content creation? Maybe the answer isn’t so easy.
One of the main aspects to enhancing the search engine optimization performance is allowing other reputable websites to connect to yours inside your niche. When you make a real effort to originalize your content, you immediately open doors to create more backlinks. Since websites of quality like to connect to helpful resources which give something fresh and authentic.
Looking at the numbers, 90 percent of customers find custom content (read: unique) helpful and nearly 80 percent trust in a brand that works to improve its relationship with them.
Also, if you look at it solely from Google’s point of view, the big G would reward you for publishing original content in higher ranking terms. And get penalized for any material that is copied flagrantly from somewhere else.
You can make your content more original and fun to SEO through …
A) Tapping Emotions in Your Reader
Focusing on touching their emotions is an easy but established way to make your content original and helps you connect with your target audience.
In reality, a marketing message has been shown to become 2X more powerful when it impresses the emotions of the reader and provides them with a reason to share. If the material is funny or divisive, it has a better chance of standing out in the crowd when it can bring up the right emotions.
Here are three ways in which you can invoke your readers’ emotions and improve the chances of getting traction / engagement from any piece of content you create.
Using the correct form of language that will have a positive and uplifting impact on readers. The aim is to make them feel more secure in your words, motivated and even smarter.
Inspire the followers to do more by sharing their material with others. Utilizing storytelling as an instrument for creating meaningful content worth sharing with others.
Rule # 2: Pick Correct Keywords
Choosing the right keyword can be seen as one of the most critical steps toward producing SEO friendly content of quality. The idea is to pick a keyword worth targeting, and weave it into a strong piece of content so that you can rank above your competitors for it. However, the keyword use will backfire if not implemented correctly. Which is why careful consideration is needed.
Your target keyword may range from a two-word keyword to a five-word phrase representing the main topic of your paper. Even if your article ends up ranking for multiple keyword phrases, it’s worth targeting a single keyword that vividly conveys the subject. Typically this is the keyword for which you wish your article to rank high.
Here are the steps you can take to pick and use the most suitable keywords for the text.
Considering Your Main Topic Every kind of keyword research is focused on understanding your subject inside out. You need to dig into the nuances of the subject you ‘re looking for, and appreciate what it has to give readers. What sort of solution does that offer?
There are a range of keyword analysis resources out there but your own mind is the one you need to start with. Put yourself in the shoes of the searcher and ask yourself what search query would you use if you were looking for the subject you want?
Once you’ve got your keyword list, log on to the Google Keyword Planner tool to start your study. Since this tool is free and inexpensive, it will give you the required head start.
Open the Google Keyword Planner tool and enter the keyword phrase of your choosing (from your list) in the “Word or Phrase” window. This should send you the monthly global search volume for keyword phrases you’ve searched for, along with the related phrase info. Try to only search for “real language” keyword phrases so it will be easy to use them in your headlines and posts.
Avoid keywords with Large Search Volume
Choosing keywords which have a high amount of global search can be enticing. But avoiding these phrases is a good idea, since they would be hard to rate for considering their prominence.
Reaching the one page for a keyword that gets a 1,000 monthly searches is better than a keyword with a far higher search volume where you have no opportunity to defeat the competitors.
When it comes to selecting keywords based on search volume there is no hard and fast procedure. What you really need to concentrate on is looking for keyword phrases that are highly important to your subject, and then see if it would be worth targeting them. Only spend time on keyword phrases you can rate for in practical terms.
Go for Keyword Long Tail Phrases
Many of the highest performing keywords in terms of consistency have been proved time and time again not to have a high search rate.
Compared to their shorter counterparts, those long tail keyword phrases are more descriptive. But they are definitely worth targeting as searchers using them are more assured in what they want. They are clearly concentrated and are in the “buying mode” in many cases.
Rule # 3: Optimize your titles effectively
When people hit Google to search for something, they frequently find themselves faced with a variety of first-page choices. A quick look at the top ten results, they determine with the most compelling headlines to visit the websites.Wondering how to write SEO friendly content? Titles can make a significant impact.
That’s right, first thing a search user would find is the headline or the title of your article. They click through and visit the web, if it entices them. If not, then they are moving on. You want to be the place they are visiting, and not neglect it.
Rule # 4: Strive for improved readability
Readability of content is nothing but how easy it is to comprehend a certain written text. It ‘s crucial not to lose out on the readability factor when creating SEO friendly content. When you’re busy optimizing the content for the right keywords, a throw, which is a total no-no, may be its readability.
While readability of content is not seen as a direct ranking factor for Google, it is certainly an indirect factor and may impact your SEO initiative.
Rule #4: Use Images Regularly
Good readability of content and a good choice of photos, both go hand in hand. Since photos actually help you add intensity to “just text” that can look dull and monotonous. To segment it better, try using specific images anywhere you feel important in your content. More so, ensure that each image that you add to your website has a title and alt description which relates to your target keyword for that page. Wondering how to write SEO friendly content? Images can make a large impact.
Although encouraging you to add an image to your content as much as you can, research says that for every hundred words, the best image-to-text ratio is a single image.
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