Marketing in social media is complicated. Not only do you need to create the right message to attract your audience, but you also need to make sure that this message actually reaches users who are most likely to engage with your company.
While several companies have defaulted to Facebook as their primary social marketing platform, it may not always be the best option! In reality, LinkedIn ads has a range of unique advantages that place it in a class of its own.
Depending on your company and marketing objectives, it may be just the right channel to help your business attract customers and expand. Keep reading to learn about the five key benefits of this network over its alternatives and how to get started on your LinkedIn marketing campaign. How is LinkedIn advertisement going to support my company, you ask?
What Are The Benefits Of LinkedIn Ads?
Apart from the fact that it is a network in which two profiles are opened every second, with more than 400 million users to date. LinkedIn is a social media company for professionals, and most of its members use it to communicate with other professionals on work-related topics. This could be satisfying recruiting needs, discussing and exchanging news among colleagues, finding news from industry, and much more.
With more than 660 million users in more than 220 countries, LinkedIn is the largest social network for professionals and businesses alike. LinkedIn has been a division of Microsoft since 2016.
The strongest advantage of LinkedIn Ads for companies is the opportunity to accomplish clear business-related objectives by making online advertising simpler. Users on LinkedIn are searching for answers, and being there, solving problems, and seeing through your advertising, you should be able to solve their problems.
Reach a More Professional Audience
Perhaps the most publicized distinction between LinkedIn and other social networks is its audience. Users on the network have been older, more educated, and have a higher income than on almost all other channels.
Pool all this demographic information together, and in the early 30s, you’re looking at a businessman or businesswoman who graduated from college. This demographic is not important if you’re trying to target youth or low-income individuals.
But if your main target group consists of qualified professionals with at least some job experience, LinkedIn appears to be your best choice.
Narrow Targeting With Granular Accuracy
As described in the introduction, social media advertisement success depends largely on how you can make sure your message reaches your most desirable audience. Targeting opportunities on the platform you want is completely crucial. For example , Facebook prides itself on its interest and behavioral factors. However, it can not keep pace with its more professional rival when it comes to complex industrial variables. In addition to standard demographic information, LinkedIn allows you to target your advertising based on variables like:
- Job title
- Job function
- Company Name
- Company Size
- Degree Type
Due to these targeting opportunities, LinkedIn is particularly well suited to brands targeting business customers. However, even consumer-based goods and services that concentrate on particular markets, degrees and job titles will benefit from the opportunities offered by LinkedIn’s narrow focus.
Flexible Budgets For Your Business
Like a variety of other social media advertisement channels, your team can tailor your budget to your business. In contrast , conventional advertising channels (like printing) demand an upfront payment with zero promises on how the ad performs.
The benefit of LinkedIn ads, as well as other social media networks, is that your company can change your budget and bids in response to your campaign results. You have an active part to play in your campaign, which will help your team improve your performance. If you advertise on LinkedIn, it’s worth noting that the site has some minimum pricing.
For example, all campaigns must have a budget of at least $10 per day. If your campaigns use a cost-per – click (CPC) or a cost-per – thousand-print (CPM) bidding strategy, you must submit a bid of at least $2.
These minimums typically allow your company to optimize the efficiency of your ad campaign. For example , the average CPC for LinkedIn advertising is around $5. Though higher than the average CPC for Google Advertising (about $1 to $2), LinkedIn provides prime access to high-value leads.
Linked In Ads offer a range of benefits, whilst the costs may be significantly higher than Facebook or Instagram – the return on investment tends to be much higher. As the age old saying goes, “You have to spend money in order to make money” – LinkedIn Ads are a prime example of this. Whilst they may command higher a cost per click, the conversion rates are almost double those of Facebook Ads.
Most social media content tends to focus on awareness-raising and leads. But what happens when your leads actually enter your database? Without comprehensive nurturing, you may not be able to persuade them that being a client or a customer is in their best interest.
Traditionally, lead-nutrition appears to be limited to email messages. It may be more for LinkedIn. The secret to success here is the Lead Accelerator function of the network.
It helps you to monitor your most value-added prospects and to deliver more tailored advertising explicitly targeted to them. By referring to recent web visitors and list-based advertisements, it allows you to better cultivate your leads on their way to becoming a customer.
Increase Your Conversion Rates Finally, a simple advantage of LinkedIn advertising: use it in the right way, and you will improve your conversion rates. Some of the benefits discussed above also point to this benefit; lead advertising, for example, eliminate some of the steps that your audience needs to take to become a customer. The proof, as they say, is in the pudding.
A recent study found that on average, LinkedIn ads turn users into leads at a conversion rate of above 6%. For example, this compares to 2.58% for Google search ads. Use LinkedIn the right way, and your publicity campaigns have the potential for major success.
Need LinkedIn Ads For Your Business?
Need assistance with setting up LinkedIn Ads for your business? We have a professional and experienced team of paid advertising experts ready to create winning LinkedIn Ad campaigns for your business. Get in touch today.