Looking for winning marketing strategies for small businesses? Many small companies run with a minimal marketing budget. And they must optimise their marketing budget while also competing for the attention of their target audience with larger corporations. But how do you remain competitive when operating under a strict budget in the digital marketing place?
Unfortunately, small companies do not have one perfect marketing plan. There are however a number of marketing tactics for small companies that have proven to get the most bang for their buck. These techniques allow you to do much more with a limited budget because they provide a strong return on investment regardless of the sector in which your company is located.
Here are just a few winning marketing strategies for small businesses, along with some guidance on how to use them to grow your company:
Search Engine Optimisation (SEO)
One of the most effective marketing techniques for small companies is search engine optimisation, or SEO. SEO is the process of improving the web layout and content to make it easier for search engines to crawl or “read.” You will strive to rank higher on the search engine results page by making minor improvements to the web and creating content that focuses on the appropriate keywords. The higher you rate on Google, the more chances you’ll have to push new traffic to your website.
SEO is particularly important for small businesses because customers looking for products to purchase from locally often use their mobile device to locate locations nearby. You will improve your chances of appearing in these local mobile search results by optimizing your site and content for the local SEO. It’s also important as an added note that your site is mobile friendly, meaning it can be easily accessed and navigated on a mobile device. SEO falls as one of the most essential marketing strategies for small businesses.
So how do you make SEO better for your small business? You may launch an audit of the website. A site audit is the first step in knowing where your site is when it comes to search engine optimization, whether you want to perform the audit yourself or employ an experienced SEO firm. The audit looks at your on-page SEO to assess the strengths and limitations of your website when it comes to search engine optimization. That includes both the layout of your site and the material.
Search engine optimization is crucial but it can be a bit difficult, particularly if you don’t have an in-house expert who knows the ins and outs of search engines like Google optimizing your site. Luckily this is something that can be outsourced to an SEO marketing agency quite quickly. With ongoing DNHQ SEO services, we can help you boost your search engine rankings while concentrating on your core business.
Content marketing is at the forefront of most small company marketing campaigns. Content marketing is the process of producing and publishing quality content that is important to your target audience, and gives readers or viewers some time of value. Knowing what the audience cares about most, including their biggest concerns, needs and preferences, is essential to creating successful content marketing.
Content marketing focuses on the long term as opposed to other paid marketing tactics for small businesses. To boost your SEO you can use the quality content. However, if you want to create trust with your audience, cultivate a positive brand image and establish good relationships with your leads and customers, it’s also beneficial. Content Marketing is one of the most crucial marketing strategies for small businesses.
Ultimately, content marketing offers any brand an attractive return on investment as you can continue to share and support content long after the original piece is written.
Before you start selling your content, you’ll need to make sure you’ve clearly identified your audience and gathered information about it. Creating customer personas is a perfect way to ensure your audience is at the forefront of all your marketing activities on content.
Buyer personas are your potential customers’ generic profiles, containing details such as demographics, challenges, likes and interests, purchasing habits, and other information essential to getting to know your customer.
Once you have got to know your customers well, it’s time to discuss some potential discussions about material. Start off with the biggest obstacles for your audience. Which customers also ask questions? What more do customers need to hear about before they make a buying decision? This is a great starting point for creating topics from blog posts and social media to infographics and ebooks to a wide variety of content.
It is important to remember where your leads are in the purchaser’s journey while designing topics for your products. For various parts of the funnel different subjects and types of content perform well.
For example, a video that provides an overview of the greatest challenge the individual is facing works well during the awareness stage when the customer first becomes aware of the issue.
However, a case study or use case could work best to help those who are ready to make a purchase better understand how they will benefit from your brand. It is not easy to produce and publish in a consistent manner quality material. It takes time and energy to ensure your content is not only important and useful but of the same high quality as your goods and services.
If you don’t have the in-house resources to manage a consistent content schedule, it may be time to call in the experts. Hiring a blogging and content writing expert, for example, is a perfect way to ensure that you regularly bring out new content that attracts and engages your target customers.
PPC, or pay per click, advertising is a form of online advertising that enables small businesses to show their advertisements to customers seeking specific goods and services online.
Pay-per -click works exactly as it sounds – you pay each time a customer clicks on your advert.
While the pay-per – click model is used by Facebook and other ad networks, we will concentrate on PPC ads that are shown on Google and other search engines.
You may ask, how exactly do search engines function with PPC ads?
Well, marketers are allowed to bid on such keywords related to their product or service offerings. The search engine uses an algorithm to decide the advertisements appear on the results page of the search engine (SERP), based on consistency, relevance and validity.
Like SEO, keyword research plays an significant role in PPC ad campaigns because you have to bid on keywords that are most likely to be used by leads.
Google Ads (you might have heard it called Google AdWords before), is the most common advertisement platform in the PPC. Given that most customers use the Google search engine to search for product and service details, Google is a great place to start with your PPC ads.
Google uses keyword importance, the consistency of the landing page and other parameters to assess your quality score, which influences when and where your ads are being displayed on the SERP for search queries.
Keyword research is the first step toward developing PPC ad campaigns. This is a time-consuming but crucial process because all of your campaign is designed around the keywords you chose.
An effective list of PPC keywords should be appropriate and extensive covering both common, commonly searched terms and other less competitive long tail keywords. As search patterns are constantly evolving, it is important to keep expanding and improving your PPC keywords list over time to ensure that you get the best return on investment ( ROI) possible for your ad campaigns.
If there is no one in your team who has experience managing Google Advertising or designing and maintaining PPC ad campaigns, then we strongly recommend that you do not try to handle this yourself. PPC advertisements cost money any time someone clicks on them, which means you might be wasting your budget on techniques and methods that really don’t work if you don’t know the ins and outs of the PPC campaign.
You should now employ a marketing firm Google AdWords to help build and manage your campaigns. Our agency not only has experience handling PPC marketing campaigns from a number of sectors for small companies, but our team is kept up-to – date with the latest best practices and tactics. We also have services like Google Shopping Advertising and Google Remarketing to help you catch more important traffic on the search engines.
There’s 2 million small to medium-sized companies advertise on this social media site, according to Facebook.
And that should come as no surprise considering that Facebook advertisements are one of the most powerful and least costly ways to market your goods to almost any niche public. Whilst Facebook Ads requires a monthly budget, it is still one of the most highly effective marketing strategies for small businesses.
Whatever field you are in or who your target market is, there’s a fair chance you’ll be able to meet your target customers on Facebook.
One of Facebook advertising ‘key benefits is its advanced targeting tools. While other ad networks may have you wondering who’s actually seeing your advertising, Facebook is helping you narrow down your reach so that only specific users can see your ad content. The platform enables you to target your audience based on various characteristics including location, age , gender, online activity and other factors.
Social Media Marketing
It’s no longer a choice to use social media platforms to reach and engage your target audience-it ‘s a must! Instead of asking yourself whether you should be involved on social media, you should ask yourself how much time and money you are willing to devote to increasing your social media following and cultivating your relationship with leads and clients.
The first move for your small business to build a social media marketing plan is choosing which platforms to spend your time on. You want to know both which social media sites your target audience uses more frequently and which social media networks provide the advantages that will help you reach your target audience and engage them. Social Media Marketing falls as one of the most essential marketing strategies for small businesses.
When you’ve got an idea of and social media platforms you ‘re going to use to communicate with your ideal customers, it’s time to think about what kind of content you ‘re going to post and how much you expect to post.
Getting a calendar of social media posts will help you keep track of what’s been shared when. It’s important to create and share various media forms from related third-party articles to branded images and videos on your pages.
Don’t have the time or money to do your own ads on social media? Let’s help! We offer a range of social media marketing services which include:
- Facebook marketing
- Instagram marketing
- Twitter marketing
- Pinterest marketing
- LinkedIn marketing
Our team will help you develop a plan for social media, create engaging content, manage interaction and whatever else you can need help with.
One of the best marketing methods for small companies is e-mail marketing. The majority of customers would not buy from your brand when they first visit your site. That’s why it’s important to find ways to keep those customers in touch after they leave. If you have gathered contact details from your guests, you will be able to cultivate those leads. And email marketing is a perfect tactic to cultivate lead.
You need to find a way to collect the contact details for your target group before you can start planning and executing email marketing campaigns. One way to do this is through a “lead magnet,” a compelling offer which gives visitors to the site in return for their email address. This may be a specific content asset such as an ebook or whitepaper, an invitation to a webinar or a special promotion.
Once you’ve got a list of email subscribers, you can start planning targeted campaigns that will allow you to establish authority and develop relationships with leads and clients. For better performance, segment your email lists so that your subscribers can access more targeted content and offers. For example, you might build a list for subscribers who have similar characteristics in the same phase of the purchaser’s path, or leads.
In terms of content on email marketing, there are many different forms of messaging that you can send to your email list. Consumers also tend to use email to get deals and sales info. You can also use email marketing to deliver targeted and useful content such as blog posts, ebooks, infographics, and any other kind of marketing content that you have made. Email Marketing is deemed as one of the least expensive and most essential marketing strategies for small businesses.
Often, email newsletters are a perfect way to stay on top of the minds of your clients while letting them know about your latest promotions.
If you don’t have the time or money to develop and submit your own monthly newsletter, you might be interested in an email newsletter service where our team of seasoned marketers can create content for your email newsletter, develop the copy, and submit it while managing your email marketing list and adapting your plan to better results.
Will you need help implementing any of those small business marketing strategies? Our DNHQ team has a wealth of expertise and experience which we use to help small businesses meet, interact and close their target customers just like yours.