SMS marketing or text marketing is one of the easiest ways to communicate your business. Yet its real potential has not yet been fully explored.

Until recently, SMS or text messaging was primarily used for personal conversations. It was only when the world experienced a sharp rise in mobile use that companies began to understand the significance and value of SMS marketing.

There are so many additional advantages for any company to use SMS Marketing. They are still underutilized and ignored by many corporations.

Here are some important statistics to explain the importance of SMS marketing as an integral part of your marketing strategy:

 

  • Approximately 8 percent of consumers will visit or buy a store after receiving a promotional offer via SMS or email.
  • 9 out of 10 people select notifications as a way to keep their favorite stores/brands updated and up to date with new items and promotions.

 

SMS marketing or text marketing is one of the easiest ways to communicate your business. Yet its real potential has not yet been fully explored.

Until recently, SMS or text messaging was primarily used for personal conversations. It was only when the world experienced a sharp rise in mobile use that companies began to understand the significance and value of SMS marketing.

In addition, SMS marketing can be used not only to engage current clients, but also to explore new markets. The benefits of text messaging for companies are too good to ignore.

Now that we’ve persuaded you that this is an efficient way to reach out to your clients, here are five advantages of SMS marketing that will help to improve your business and reach all your customers:

sms marketing

High Open Rates

 

98% of all text messages are opened. This makes it the most effective medium to reach out to your clients, opposed to email marketing, phone calls, or online banners. Email and phone calls often have a higher spamming rate compared to messages that are comparatively low.

When a customer feels the buzz in their pocket or hears PING alert them of a text message, they are likely to take a look. It’s practically lightning-fast contact you’re almost sure to see.

 Impressive Conversion Rates

Despite the high use of messaging through apps, SMS still has a high conversion rate. This may be due to the feeling of a personal approach, rather than to consumers reading an ad that could be directed at anyone.

This way he knows it’s meant for him, and he’s more likely to understand what you’ve got to say. People are more likely to visit your company and take action on deals, offerings shared by businesses through SMS than through any other marketing channel.

More conventional marketing strategies are still at a disadvantage when it comes to who uses and reads them. For every smart business owner, it is important that any marketing message that is put out is as targeted as possible.

This keeps the contact costs down. Since SMS marketing is mainly permission-based, you are more likely to reach out to people you already have a relationship with and have agreed to accept marketing messages from you.

If you think that reselling to current customers is at least five times simpler than to a new customer, then you can see the benefits of this. You’re selling to an area that’s already plowed, planted, and packed, which ensures that your returns are likely to be much higher.

 Inexpensive

 

In particular Cloud Messaging Platforms make SMS marketing a very cost-effective choice compared to other marketing options out there. Cloud telephony providers provide Bulk SMS options that allow businesses to access thousands of customers in a succinct period of time.

If you think about other types of advertisement: newspaper ads, TV advertisements, any sort of outdoor advertising, the costs involved are immense. In reality, for many small to medium-sized companies, these costs are a stumbling block to the use of these networks. On the other hand, a well-timed SMS marketing campaign launched via the Platform can be carried out at a fraction of the cost associated with more conventional marketing strategies. And, as has already been stated, the amount of money that is being spent would be well worth considering the immediate effect of the contact.

SMS Marketing is a cost-effective form of communication compared to conventional marketing. It’ll help your company tighten up your budgeting belts. A lot of public and private businesses cut costs every day by sending text messages instead of sending letters or brochures, it’s always better for our climate, too.

sms marketing

Wide Reach

Reach is probably one of the most important advantages for companies to use this channel to reach out to their customers. With the rise in the use of smartphones, studies have reported that up to 52 percent of all online traffic was generated by mobile phones worldwide in 2019, making SMS marketing the option of communication for many businesses.

Receiving an SMS doesn’t need internet access, only a working phone. With the increased use of phones, SMS marketing is nothing less than a gold mine. Businesses may take advantage of the ability to meet consumers right on their fingertips, which gives them the advantage of targeting a larger target audience.

Since so many people have cell phones and other mobile devices these days, the demographic advantages of SMS marketing will enlarge the consumer. Instead of relying on only one marketing campaign that might only reach one segment of your audience, SMS marketing reaches out to everyone.

As long as they have a mobile device that can accept email, they will be able to enjoy the messages you send them. Plus, with more exposure to your clients, you will become part of their culture.

sms marketing

Instant Delivery

Today, thanks to roaming agreements and technological progress, sending a message or making a phone call anywhere in the world is achieved without any problems.

The right telephone provider has stable network operator connections across the globe. This network-operator partnership can be of great benefit if companies want to get in touch with their target audience immediately.

Need Some Help With SMS Marketing? 

SMS Marketing is a useful tool for any business owner looking to improve their reach and generate some leads. However, this can be tricky and hard to get right. Why not let the experts handle it? Get in touch with the DNHQ team today!