Your online store is ready to sell your goods and provide outstanding customer support, but how do you set up a customer base? What is your eCommerce marketing strategy? Where are you going to reach people on a regular basis? The solution to this is online marketing. The only challenge is to determine how to spend your marketing budget wisely in order to get the maximum return on your investment.
The best way to grow an eCommerce business is to invest in digital marketing. If you want more business, you’ll need to get your name out there to drive more traffic to your online store and boost sales. For any eCommerce company, serious consideration must be given to how to effectively market your brand. A strategic eCommerce marketing plan will help your business succeed in 2020. Since a hundred other brands may be selling the same goods, how do you put yours on the map? Getting a diverse range of marketing platforms would not only do that, but will put you in touch with a broader customer base. Marketing networks open up a company to potential buyers while growing revenues. .
The numbers have been cut and we have narrowed down the 5 marketing platforms that all e-commerce businesses will consider investing in.
1. Email Marketing
Email marketing is the most widely-and for good reason-invested in e-commerce marketing platforms. It’s cost-effective, and it’s targeted directly at customers. Popular apps, such as MailChimp, allow even the most ambitious users to plan and schedule successful email campaigns. Even if you want to pay a third party to produce email campaigns, the cost is comparatively much lower than other types of advertisement.
Email marketing is one of the oldest types of digital marketing and still offers excellent benefits to eCommerce companies. An email can be created and used to set up a system that operates slowly over time. You can segment your leads to the appropriate email lists, which can then be tailored based on your needs. A simple example is to send an email to your female customers offering a discount code on Women’s Day.
2. Search Engine Optimisation
SEO(Search Engine Optimisation) is one of the most powerful ways to boost the ranking of your eCommerce website in popular search engines such as Google. High search engine rankings and indexing are important; according to recent reports, about 16% of new e-commerce customers come from organic search. SEO is one of the most critical strategies for any e-commerce marketing campaign due to a strong return on investment.
The problem with SEO is that Google’s algorithm is constantly changing, and as a marketer/business owner, you need to stay on top of the latest trends in order to remain competitive and retain a high ranking.
The primary advantage of strong SEO is that when a customer comes to your site through a search engine organically, they are likely to be searching for a business service that your company can offer. In other terms, SEO will get you paying customers.
3. Google Ads
Google Ads(formerly Google AdWords) has proved to be an effective marketing tool for any eCommerce business searching for customer acquisition and retention. Each time someone searches for companies similar to yours, Google AdWords displays results for your company, helping your business expand. Google Ads should be part of every e-commerce marketing campaign as one of the most strong digital marketing platforms.
Over 3.5 billion searches are made on Google every single day-how many of those potential customers are searching for your goods or services? Your company may be losing out on positive returns and satisfied life-long customers.
4. Facebook Ads
Facebook Ads are part of every e-commerce marketing campaign because they have developed into a cost-effective and highly efficient marketing tool.
There are several incentives to invest in Facebook Ads:
- Facebook has a large database of user information; gender , age, place, politics, marital status, profession, hobbies , interests, etc. This helps advertisers to fully tailor their target strategy with exact accuracy. Accurate ads allow much higher returns on investment.
- Instagram is owned by Facebook. Many people just keep their Facebook profiles, and then use Instagram actively every day. Facebook Advertising lets you tailor your advertisement to run on Instagram as well. Fashion, fitness and entertainment are three very prominent Instagram industries.
- Instagram is targeting younger audiences, so depending on the product, this could be the best choice for you.
5. Content Marketing
Content marketing is not only a perfect way to boost your SEO, it also keeps your customer engaged and serves as a gateway to the industry of your business. A blog is a clear example of content marketing. Let’s presume you ‘re selling dietary supplements online. If your blog publishes weekly meal plans, tips and recipes, your customers can experience giving and have a relationship with your company: you can provide them with ideas and tips, and they will continue to shop in exchange.
Creating content that offers value (helpful) or entertainment will help eCommerce business drive traffic to their online stores as this content is picked up by search engines or posted on social media.
Your online store is ready to sell your goods and provide outstanding customer support, but how do you set up a customer base? Where are you going to reach people on a regular basis? The solution to this is online marketing. The only challenge is to determine how to spend your marketing budget wisely in order to get the maximum return on your investment.
Need help with your eCommerce Marketing strategy? Our team of experts are ready to help!