You probably just think of Google and Facebook when it comes to PPC channels. However-they’re not the only PPC channels out there.
Thanks to the massive popularity of the PPC model, many businesses have burst onto the scene with their own platforms. With so many businesses seeking a share of the pie, this has contributed to the proliferation of endless PPC channels.
There less common PPC channels contain a lot of cheap keywords waiting to be discovered by advertisers. Each of them specializes in a niche from content marketing to mobile advertising. No matter if you’re looking for a new channel or a cheaper option, we have a lot of great PPC channels that you need to check out.
What Are PPC Channels?
PPC stands for pay-per-click, an internet marketing model in which advertisers pay a fee each time one of their advertisements is clicked. Essentially, this is a way of buying visits to your site, rather than trying to make organic visits.
Search engine advertisement is one of the most common types of PPC advertising. It enables marketers to bid for ad placement in supported search engine links when someone searches for a keyword that applies to their business offering. For example, if we use the keyword “Sunshine Coast web design,” our ad can appear at the top of the Google results page.
Here are some of the top PPC channels you need to hear about in 2020.
There is no doubt that Google Ads is still the largest and most strong PPC channel in the world. With the sheer amount of traffic and keywords up for grabs, using Google Advertising is a must regardless of the scale of your campaign or budget.
Featuring a massive ad channel and millions of third party websites, Google is perfect for any kind of campaign, no matter how niche it might be.
The main drawback to Google Advertising is competition.
Since it is the first choice for many advertising agencies and businesses, costs can also be costly compared to other lesser-known channels. It’s no secret, however that Google is the most commonly used search engine in the world and attracts billions of users every single day.
If you want full exposure to your campaign, then Google Ads should be number 1 on your list.
As the world’s largest social channel, 2 billion people use Facebook every month. User targeting can be very granular with demographics, preferences and behaviours.
More so when you advertise on Facebook, you can also advertise on mobile apps with Instagram, Messenger, and Audience channel. Facebook Ads also provides a wide variety of advertisement formats.
Ad Format includes video, picture, carousel, slideshow, canvas (mobile). Audience channel on mobile devices supports a range of content and display formats, such as native, interstitial, awarded and in-stream video.
Facebook Advertising also provides a number of bidding models, including: bid-based cost per action, expected rate of action, and ad quality.
Facebook Advertising is ideally suited for reaching very broad audiences by comprehensive demographics, as the targeting level is not easily accomplished by Google or Bing. Facebook ads tend to function like display ads, but smart managers will succeed to get conversions.
Facebook Advertisements have been around for a while but advertisers have just begun to make the most of the channel. Compared to other channels, Facebook Ads enable marketers to use a range of exclusive targeting choices that are simply not available anywhere else.
Instead of relying on particular keywords, marketers can dig deeper and target user preferences and likes that are not possible on conventional PPC channels.
Another positive thing about Facebook Advertising is that the ads themselves are especially difficult to block, which significantly helps to maximize their exposure. On other channels like Google, a simple adblocking plugin would eliminate paying ads at the top of the searches.
LinkedIn is a large social media channel that allows professionals to communicate with each other.
Currently, LinkedIn is regularly used by more than 630 million practitioners, making it an ideal place to advertise B2B and commercial services. Thanks to LinkedIn targeting, marketers may target users based on a number of factors, including job title, sector, and feature. If you want to increase conversions, boost brand recognition, or even register events, LinkedIn is perfect for the professional market.
Like other PPC channels, LinkedIn also provides users with a number of different ad types, including supported content and in-mail messages. With the ability to set ad budgets and choose between CPM or CPC pricing, LinkedIn ads are very versatile and appealing to many B2B advertisers.
If you explicitly want to target decision-makers in a company, you won’t find a better PPC channel than LinkedIn advertising.
Another major PPC channel, Twitter, is another social media channel that takes advantage of pay per click ad. With millions of tweets and hashtags shared every single day, Twitter helps advertisers to reach people they want with sponsored tweets.
Advertisers clearly target users on the basis of their preferences, gender, computer, or even keywords, and Twitter does the rest. Not only does Twitter help get your sponsored tweets and messages in front of the right people, but it also helps your followers grow.
Unlike other PPC channels on this list, this enables you to create social media directly by running ads to your profile. This can be a fantastic long-term investment if you want to grow your following and rely on social media for a lot of sales.
With the opportunity to target keywords and hashtags, Twitter is also useful for targeting events and even rival brand names.
Need Some Help With Choosing PPC Channels?
PPC is a useful tool for any business owner looking to improve their reach and generate some leads. However, this can be tricky and hard to get right. Why not let the experts handle it? Get in touch with the DNHQ team today!