The Relationship Between Content Marketing and SEO:

Today, the internet is filled with content. Content that’s read, shared and talked about.

The Relationship Between Content Marketing and SEOContent marketing and SEO (search engine Optimisation) are often thought to be two completely different concepts, when in fact, they complement each other. You can go so far as to say that you cannot have one without the other.

Utilising the relationship between content marketing and SEO delivers sustainable, measurable results for your website and brand. However, to understand this union, we must understand their differences and similarities. SEO refers to the more technical process of increasing traffic quality and attracting maximum visitors to your website. Content marketing is focused on using valuable and relevant content to drive profitable customer action.

SEO should be strategized around content marketing since every website needs words, articles and keywords. In this post, we will explain the differences as well as the relationship between content marketing and SEO. This way, we can better understand how both should work together to make your business’s marketing strategy more effective. 

the relationship between content marketing and seo puzzle pieces

The Relationship Between Content Marketing and SEO

What is Content Marketing?

Simply put content marketing is the creation and distribution of online material which is intended to stimulate a potential consumer’s interest in products and services without explicitly promoting a particular brand/business.

It is the practice of marketing a brand, product, or service through creating and distributing meaningful, reliable and valuable content. It is an approach to reach a specified target audience so that an enhanced customer base can be formed as well as encourage potential customers through the sales funnel.

Content marketing helps websites and business increase conversions and profits.

Benefits of Content Marketing

There are many benefits of content marketing. Content marketing aims to attract a clearly defined audience who are researching a solution to a challenge or need. Without content, there is nothing to share on social sites that may help bring valuable conversions to your brand.

Several benefits of content marketing include:

  • Increased brand visibility
  • Helps build authority and credibility.
  • Generates site traffic and lead generation.
  • Opens a channel of communication via social shares and comments.
  • Guides potential customers through the sales funnel.
  • Provides relevant, high-quality content to search queries.

What is SEO?

SEO is the practice of increasing both the quality and quantity of website visits, through search engines such as Google.

Search engines have developed algorithms to determine the best possible result in a user’s search query. These algorithms are always being updated to take more factors into account. Thus, Search engine optimisation (SEO) are various techniques and methods to help websites improve their keyword rankings on search engines.

An effective SEO campaign uses a range of various methods to climb to the top of SERPs, so that website and its content are more accessible to a larger group of people. In the beginning, the key to improving visibility was keywords and phrases. Although still a key factor, there is a multitude of additional factors that make up a successful SEO strategy.

Some of these factors include:

  • Page speed
  • User experience
  • Mobile responsiveness
  • Links (external and internal)
  • Content quality

To improve website visibility on search engines, a good reputation and authority on a certain subject matter are just as important as technical SEO. This is where quality content shines!

The Relationship Between Content Marketing and SEO laptop and plant

The Relationship Between Content Marketing and SEO

The Differences Between SEO and Content Marketing

As mentioned above, SEO and content marketing are different in several main areas.

These differences include:

  • SEO is narrower and more technical. It functions around the search engine guidelines and focuses on understanding the keywords and phrases that drive traffic to websites.
  • Content marketing is broader and more generalised. It functions around satisfying the needs of the users by developing content to inform people, not just search engines.

 SEO helps users find your content and website, where content marketing helps drive traffic to your site and helps improve your conversion rating. A successful content marketing strategy requires SEO, and a successful SEO strategy requires content marketing.

To ensure you are getting the best results with your campaign, a strategy that incorporates these methods together is crucial.

What is The Relationship Between Content Marketing and SEO?

SEO makes asks questions. Content Marketing answers them.

SEO and content marketing are intricately linked, and the success of one depends on the other. It is beneficial to utilise SEO and content marketing together as they have been proven to work better together than they do alone.

In order to increase the traffic to your website, you need a combination of both SEO and content marketing. It is simply not possible to do so with only one of these two concepts. Along with high-quality, engaging, and compelling content, it’s important for a website to implement some important technical SEO tactics.

Content is one of the only elements that help a website appear on the SERPs and rank on Google. That means you need high-quality, relevant, and informative content to be successful when it comes to SEO and get more organic traffic to your website.

However, you cannot have useful, quality content, without making sure it is properly optimized for SEO. Your strategy should be driven by the keyword opportunities you have discovered.


An essential element of SEO is about finding relevant keywords and making use of them in your content. This ensures that they rank higher in the SERPs. However, it is important to use keywords in an appropriate and natural manner. You should never stuff a page with keywords and overoptimize.

Quality content

The relationship between content marketing and SEO require consistency. Fresh, unique and creative content gets indexed and will rank higher than low-value and repetitive content.

This content must also be able to lure potential customers as well as solve a particular issue. This is done by using important keywords and targeting specific search queries.

User experience

SEO is not just about blogs, articles, keywords and linkbacks but also about technical search engine optimization which helps makes a web page appealing to the search engine.

Using metadata and tags appropriately, optimizing URLs and making the slug (everything after the .com) ensures that the search engine can find relevant subpages and categorize different parts of your site. This is vital to the success of any SEO campaign. Technical SEO elements benefit the user experience and are used so that your website and its content is seen by as many users as possible.


Back-linking is another main factor of SEO. Connecting your pages with high domain authority sites will drastically increase traffic to your website. The best method to achieve and develop quality backlinks is to create expert content.

the relationship between content marketing and seo lady at desk

The Relationship Between Content Marketing and SEO

Need Help With SEO and Content Marketing?

In the early years of digital marketing, simple SEO and link building were effective. However, as we’ve moved forward and seen numerous developments and updates in various algorithms, these methods have drastically changed. The relationship between content marketing and SEO can be tricky to get right. While both can work well in separately, they are much more powerful together.

If you’d like to use these two strategies to improve your online visibility and reach new customers, DNHQ can help! Our enthusiastic team has created successful SEO and content marketing strategies for many clients, and we will do the same for you! Get in touch with the DNHQ team today!