The role of Social Media in marketing is extremely powerful and is becoming more and more dominant as the internet evolves. Social media is rapidly becoming one of the most important aspects of digital marketing, providing tremendous benefits that help reach millions of customers around the world. And if you don’t use this lucrative source, you ‘re missing an awesome marketing opportunity as it makes spreading the word about your product and mission fast. 

The role of Social media in marketing was a trend right from the moment of its birth. Social networking is a possible platform for brands and companies to advertise their goods and/or services, with billions of people linked. Social media offers a platform and a way for  advertisers to connect with peers, customers and potential buyers. It customises the “name” and helps spread  the message in a comfortable, conversational manner.

These days, everyone from small business owners to some of the biggest companies in the world are realising the vital role of social media in marketing to spread the word about their brands, products, and services.

Let’s why the role of social media in marketing is so important:

1. Create Brand Awareness

The role of Social Media in marketing is enormous. Social media is one of the most stress-free and profitable digital marketing channels to use to increase the popularity of your brand. Build social media accounts for your company to get going, and start networking with others. This will help you significantly increase your brand recognition by implementing a social media strategy.

Over 91 per cent of marketers claimed that their social marketing efforts greatly increased their brand visibility and increased user experience by spending only a few hours a week. Undoubtedly, creating a social media account for your company will help your business and be able to create a large audience for your business in no time, with daily use.

 social media in marketing

2. Cost-Effective Marketing

Social media marketing may be the most cost-effective way for an advertising strategy. For almost all social networking platforms, creating an account and signing up is free. But if you want to use paid social media ads, always start small to see what you’d expect. The role of Social Media in marketing is extremely powerful. 

 It is important to be cost-effective as it helps you achieve greater return on investment and hold a larger budget for other marketing and business payments. Just by investing a little bit of money and time, you can increase your conversion rates significantly and ultimately get a return on the money you’ve primarily invested.

social media in marketing

3. Build Customer Engagement

The social media is a good way for customers to engage and interact. The more you connect with the viewer, the greater the conversion chances that you have. Establish a two-way conversation with your target audience so their desires are understood and their interest is easily catered for. Gaining engagement from customers is one of the most vital benefits of Social media in marketing.


In addition, contact and consumer interaction is one of the ways you can gain your customers and communicate your brand message to them. Therefore, in real terms, the brand can meet more market and build itself without any hassles.

4. Gain A Competitive Edge

The role of social media in marketing even expands to gaining an edge over competitition. If your rivals already use social media channels to advertise and reach their customers, you need to make sure that you keep up with the new marketing strategies being put in place.

More and more businesses are capitalising on the benefits of social media in the dynamic business environment. To be able to boost traffic to your site online and increase sales, you need to stay ahead of the competition while providing the best products and services to your customers.

5. Direct Feedback

Social media facilitates the process of getting feedback and providing it. That is why the role of social media in marketing is so important. If your clients have concerns or issues with what your business offers, they can let you know in a timely fashion.

Social media offers a simple and open way for consumers to communicate what they feel and gives businesses an opportunity to respond. Businesses may present issues through these sites, and inform their customers that their concerns will be answered. As you can see from the points above, the role of social media in marketing is crucial as social media helps small, medium and large businesses in numerous ways.

Start growing your social media pages and attracting new customers, get in touch with one of our talented team members for a strategy session and let’s start growing your business together! Our speciality here at DNHQ is to help show business owners the power of social media in marketing.