With more than 500 million active users worldwide, TikTok gives marketers an immense opportunity. Not only has TikTok outperformed Twitter and Snapchat in success, but it’s still less saturated with advertising than its older counterparts.
The visual app, which allows users to edit and share 15-second videos with built-in filters, effects, and music—has completely shaken the marketing world with its unparalleled virality.
With advanced targeting and exclusive ad development functionality, the TikTok Advertising platform differs from many of its predecessors. When used successfully, it will help you tap into one of the most lucrative consumer pools.
TikTok’s market advantages are numerous, you just need to have a clear view of what they are and how to make them work for your brand.
As one of the newest social media sites, TikTok’s user base is rising rapidly and is quickly becoming a great opportunity for companies to reach new, broader audiences. By looking at TikTok’s business advantages, so you can see if it’s worth your business spending time and resources on the platform.
What is the target demographic for your business?
If younger people are one of the primary audiences for your company, TikTok ads could be a worthwhile investment for you.
With 66% of TikTok users younger than 30 years of age (41% are 16–24 years of age), this is not the best forum for businesses that appeal to older audiences.
What Are TikTok Ads?
TikTok is a video-sharing social media app designed exclusively for mobile devices (available for both Android and iOS).
Using TikTok, users can watch, create, and share short videos of up to 15 seconds. These videos can be easily edited with music, filters, effects, and other built-in features.
From targeting, ad creation, insight reports, and ad management tools, TikTok Ads offer a powerful, yet easy-to-use platform to help businesses and brands advertise to millions of users across the globe.
While TikTok Ads aren’t as popular as Facebook or Instagram ads (yet!), they’re an incredible opportunity for brands looking to widen their reach. And now is the perfect time to start using TikTok ads — since not many brands and businesses have caught on to their potential.
Whether you’re a small business with a limited budget or you’re running a 10-day campaign, TikTok Ads offers a number of unique tools to help brands and businesses excel.
Similar to Instagram Ad Manager, TikTok’s advertising platform-tools automate the process of creating, delivering, and optimizing your ads.
TikTok Ads currently has two budgeting options: daily or lifetime. With both options, your budget isn’t set in stone — you can adjust your budget anytime throughout your campaign.
You can also target your audience by gender, location, age, interests, and other unique variables.
There are also 5 types of TikTok Ads, namely:
- In-Feed Ads
- Brand Takeover
- Branded Hashtag Challenge
- Branded Effects
The most popular TikTok Ad format is In-Feed Ads. In-Feed Ads are the video ads that appear in between user videos as you scroll through your For You page. If you’re unfamiliar with TikTok and the For You page, In-Feed Ads are very similar to the ads you’d see while tapping through Instagram Stories.
What are the advantages of TikTok Ads?
Whether you’re looking to make sales, drive traffic to your website, or launch a new product, a creative and well-targeted TikTok campaign can drive successful and profitable results. While the audience on TikTok is huge, you need to consider whether the people that you are trying to target specifically are going to be using it.
That being said, if your target audience isn’t currently using TikTok you also need to consider whether they will be in the near future. Although TikTok currently seems to be a Generation Z trend, most of the main social media platforms started off with a predominantly younger audience.
Instagram for example, was initially used mainly by teenagers and young adults, but now its audience has diversified and there are millions of businesses also using it as a marketing channel. By getting involved with a new platform early you’ll be able to get a head start on your competitors. You can begin growing your audience before the platform is oversaturated with businesses and promoted content.
TikTok has an enormous, rising audience
There have been over 2 billion TikTok downloads and more than 800 million active users worldwide. The platform’s key demographics of users are teens and young adults.
But the number of users and the pace at which they are growing means that they can provide access to a large audience and it seems easier than on other platforms to build viral video content that reaches hundreds or thousands of people.
You Can Target International Audiences
TikTok is used in more than 150 countries, and viral videos on the website can be used all over the world.
If you’re trying to enter international markets, then TikTok is an important forum for connecting new audiences in other countries.
Visual marketing is a top priority
The trend for video marketing is not going away anytime soon. Research has shown that 86 percent of people would like to see more videos from brands.
And while 85% of companies are now using video as a marketing tool, TikTok is a good way to extend the scope of your video content. If you’re not already using video, it offers a reasonably open way to integrate video into your current marketing strategy.
More so, video ads are significantly less costly than image based ads. This is because social media platforms are competing fiecely to keep up with the growing popularity of Youtube. Consumers have also become more complacent and less likely to read text and more likely watch short videos.
Form Connections With Your Audience Easily
It’s pretty easy to promote your company and meet an audience through TikTok Ads as the visual aspect of the ads allows advertisers to quickly communicate their product or service effectively.
You may also select an idea or theme and then invite users to make or re-create videos using a branded hashtag that you came up with.
TikTok Ads are a smart way to maximize interaction with your brand and promote involvement.
Need Some Help with TikTok Ads?
TikTok Ads is a useful tool for any business owner looking to improve their reach and generate some leads. However, TikTok Ads can be tricky and hard to get right. Why not let the experts handle it? Get in touch with the DNHQ team today!