Millions of business owners use Google Ads to generate sales. If you’ve just started a company or have an established business that doesn’t work to capacity, you may be searching for ways to improve sales.
To many consumers, the most obvious choice is to reach the display network and run some Facebook Ads, because that is what many other advertisers are doing at the moment to increase their sales. However, there is also a possibility to use Google Ads to generate revenue for your company.
What’s Google Advertising, exactly?
Google Ads is Google’s online advertising platform, which helps you to create online advertisements to target consumers interested in the goods and services you sell. The Google Ads platform uses pay-per – click (PPC) advertisements, i.e. you have to pay every time a visitor clicks on your ad. Yet there are so many promotional platforms and strategies out there. It can be hard to figure out what suits your company well. People are constantly asking you to use Google Ads to create revenue and invest in them without really knowing why.
1. Brand Awareness
Previously, brand recognition was more or less accompanied by a blind form of advertisement on magazines, billboards , radio & TV ads.
This strategy may have created a result for consumer goods, but B2B companies have suffered to a large degree because the delivery of promotional messages to the general public is not successful and there is also a void in the wallet. Digital advertising, specifically Google AdWords, has revolutionized the way brands advertise. Thousands of business owners use Google Ads to generate sales.
Through Google AdWords, advertisers will advertise to consumers as they look for their product category in the search engine. Advertisers may also increase their audience size by targeting people on other websites through the Google Display Network. Product recognition is also one of the most important advantages of Google AdWords.
2. Outrank Contestants
We’ve all heard and seen brand fights, especially on billboards. AdWords offers a smarter and not so mean way to beat your rivals. Let’s assume that you have near competition with one of the brands in your market, and you believe that they share much of the future profits. Thousands of business owners use Google Ads to generate sales.
To back up the statement, AdWords’ outrank share analysis reveals that much of the time your rival outranks you on Google. For Google AdWords, you can select “Aim Outrank” automated bidding strategies to change your bid to surpass the competition defined in the auction. Outstanding competitor ads can be referred to as one of the most important benefits of Google AdWords.
3. Results Instant
The biggest difference between people you reach with Google Ads and people you reach with other forms of advertising is their intent.
For example, on social media , people are not looking to be advertised. They’re not looking for solutions to the problems that plague their everyday lives. They ‘re searching for newborn pictures and holiday images and social updates. And when you advertise to someone who doesn’t want to be advertised, there’s a better chance that you’ll get tuned. Thousands of business owners use Google Ads to generate sales.
However, you ‘re not selling to users who don’t want to be marketed on the search network. You ‘re advertising to people looking for something special, like the best post-click landing page platform for agencies.
Don’t get left behind, business owners use Google Ads to generate sales at a low cost. Getting started with Google Ads is fast and cheap (mostly). Each keyword has an average cost per click ( CPC) associated with it. You can spend as much or as little as you want, so you can scale your budget as you get more and more success. Some of the industries have unprecedented CPCs.
And, if you’re in one of those sectors, make sure you have the money to compete effectively. A reasonable starting point for a regular budget is 3x – 4x the average CPC for each campaign.
Thousands of business owners use Google Ads to generate sales. Remarketing is one of the most significant benefits of Google Ads. It is now understood that remarketing is one of the easiest ways to persuade consumers to pass via a sales funnel. It doesn’t stop there, remarketing ads can be customized as per user’s use of the website.
If a user visits the mobile phone page of a particular brand and leaves the website without adding it to the cart, a remarketing ad for that visitor may be about the same mobile phone with an additional offer, such as a cashback offer or a free shipping offer. To make this configuration easier for large websites, one can select dynamic remarketing ads, where advertisements will be changed depending on a page visited by the user. Influencing audiences with the best deal they would be interested in is one of the best benefits that business owners can receive when they use Google Ads to generate sales.
Need help with your Google Ads? Use Google Ads to generate sales instantly. Our dedicated Google Ads specialists will help you with everything from keyword research to ad text and campaign set up. Focus on your business while we take care of bringing in sales. Get in touch today.