Ever heard of Google Display Ads? What are Google Display Ads? Do you want to use the Google Display Network? Follow these tips and you’re going to be well on your way.
What are Google Display Ads?
Google AdWords is divided into two networks, the Search Network and the Display Network. When advertising on the Search Network, advertisers put text advertisements on the results of the search engine. On the Display Network, advertisers often put ads on a large network of websites around the Internet.
But how is the Google Display Network working? Display ads are visual banner ads that you see on advertising-supported pages all over the world, such as the highlighted ads above or the examples in this article.
According to Google, the Display Network reaches over 90 percent of global Internet users across 2 million pages!
Google Search Ads v Google Display Ads
Google Search Network targets users accessing Google Search Engine or Google Partner Web Pages directly if you want to extend to Google Search Partners (like AOL). On the other hand, think of the display network as a more passive form of advertisement. You’ve probably already seen a lot of display ads today, for example when reading favorite blogs. You might or may not have seen GDN banners or small boxes advertising a product or service, above and on the side of the articles you read – these are display ads.
Here are four tips for using the Google Display network:
Tip # 1: Re-marketing
All experts unanimously agreed that remarking is the place to start when it comes to the display network. If you’re ever going to see some sort of return on the display network, you ‘re going to see it first.
For those of you who are unfamiliar with remarketing, it’s basically when you cook your past site visitors to follow them around with ads on the different pages they ‘re visiting. It may sound a little weird, but it works – because the people you ‘re telling have already shown a sincere interest in your company.
Tip # 2: Use Managed Placements
Controlled placements is the only targeting approach that allows the advertiser granular control over where their advertisements are positioned. If you use strategies such as interest or theme targeting, Google essentially makes decisions for you and guesses which sites are important to you. Controlled Placements allows you to select and choose precisely the pages you want your advertising to be shown on, which is why it’s a safe bet when you venture out to the display network.
Tip # 3: Allow your budget to direct you
Since the display network is such a wide area (over 90% of the U.S. every day!), you need to be extremely vigilant when it comes to setting your budget. We recommend starting small with the sum that you’re comfortable with testing.
Setting up a new display campaign is all about the budget. For example, if you have a large list of controlled placements, allocate more of your budget to that campaign, and split the various placements into their own ad groups, so that you can put more resources into ad groups that provide the best return placement.
Display Network Tip # 4: Build Ads in Any Available Format
Getting an ad in any format is important since certain websites can only accept one format. We suggest using both image and text advertising, but breaking them into separate ad classes. Text ads are shown quite frequently, but people prefer picture ads because they resonate with them and tell more of a story.
Do you need help setting up a Google Display campaign? Get in contact with us today.