In today’s environment, the Internet offers companies around the world the opportunity to reach out and communicate with customers their goods and services. But just because the internet offers an advantage to your company like this does not mean that’s all there is to it.
The most productive way to meet certain potential customers and turn them into actual customers is to introduce successful marketing techniques. Providing your customers with solutions at every step of their journey is exactly how you can do that.
The reality is, you may have an awesome product or service but the first time you see it, chances are people won’t buy it. Therefore it is very important to draw new leads. Attracting leads, however, is really just the first step in creating new business.
As a business owner, not only generating eligible leads is important for you, but also seamlessly moving those leads through the sales cycle as well. Any customer your company meets has some kind of marketing funnel to move through.
Why is a Marketing Funnel important?
Even if you don’t have a marketing set-up, limited marketing experience, or a small budget, building a marketing funnel can help you plan, coordinate, and execute your marketing strategy. Having a marketing funnel helps you to make the most of your marketing efforts, giving you the chance to develop your company.
Better part? It works really well and it really does support companies like yours!
Ultimately, using a Marketing Funnel can give your company the opportunity to increase significantly the number of repeat customers that you have. And continued market success comes along with repeat customers.
Having said that, let’s start breaking down the foundation for a Marketing Funnel and the value of each stage in the process.
What Is A Marketing Funnel?
A Marketing Funnel is a concept that a customer’s path, or actions taken by a customer before becoming a consumer, can be divided into 4 distinct but interconnected areas. A marketing funnel helps link the dots between the marketing campaign and producing leads. It’s the process that each of your leads goes through until it becomes a complete conversion.
Getting a marketing funnel is basically step 0 in creating a workable marketing plan. This is because you have to consider how they communicate with your company in order to offer them a product or service. Also, what are the measures that eventually turn individuals into clients.
In addition to helping you understand these key points, a marketing funnel can also contribute to increased sales , increased traffic, increased ROI and, most importantly, increased repeat purchases.
Did you know businesses can see a much higher conversion rate using the full Marketing Funnel? This means that if your company has struggled to turn website users into paying customers, by using a Marketing Funnel you have the potential to change that.
For example we used full digital marketing funnels to visit both a local restaurant and an e-commerce company. Both saw positive benefits from getting the right strategy applied to help improve their marketing efforts.
Both the eCommerce company and the local restaurant were pleased to see a rise in traffic on their website, more feedback on their blogs, and more sales, most importantly. Without an integrated Marketing Funnel they couldn’t increase all the variables.
So, we discussed what a Marketing Funnel is and looked like it worked for other companies, but now you may ask, “How am I creating a Marketing Funnel for my business? We have to do a little more digging to answer the question.
In this next segment, we’ll further breakdown each Marketing Funnel step and explain how you can optimize each step to the advantage of your company. Let ‘s look forward.
The Marketing Funnel features 4 phases.
These 4 phases help to heat up traffic and transfer those that lead down the funnel to make repeat customers. Starting with the first stage of the process, let’s start breakdown the stages of a marketing funnel:
The first step is to take notice.
And it does make sense. This is when people begin learning about your company first. Realistically, consumers can not become paying customers unless they are first of all conscious of your business. It is important to have an engaging offer during this point, or to introduce your value proposition to your leads.
And that’s how those potential clients can realize what the company stands for and whether the solutions they need can be offered. Your goal here is to get people interested enough in further exploring your brand offers.
If this happens by presenting information on a landing page, by sharing a post or by following the social media. Yahoo, Instagram , Twitter , LinkedIn and such search engines as Google and Bing are common sites that can be used to create awareness.
Seeing that social media networks are so effective in helping us communicate with others, it’s also a great tool to use to reach your target audience, boost your exposure and build brand awareness.
The next move is Engagement.
After building recognition with your target audience for your company and getting them to begin testing your deals, you’ve got to connect with those leads. You’ll want to create trust with your audience across this stage by offering value that will nurture those leads further down the funnel.
This is an important step in the process, since this is where your audience determines whether or not to trust your brand.
By positioning your brand as informative and trustworthy you can cultivate your leads through the content you create. This can be achieved by using the same social media that we used to raise awareness (Facebook, Instagram , YouTube, Twitter, LinkedIn) and by enabling the audience to provide additional information.
Warn your followers to subscribe to your email list, for example, or even the other way around — tell your email subscribers to follow your social media.
Automated email promotions are, not to mention, a perfect way to keep your email subscribers connected with your brand and what you have to say. Ultimately, incorporating communication that gives the audience meaning is how you can get them to the next stage of the process – Conversion.
The favourite word for any company. The ultimate aim you want customers to take is to convert when they visit your content. Conversions are in the simplest possible terms, when consumers make an initial purchase from your company.
Today, intuitive conversion features on social media are making conversions across any site. Common conversion channels are newsletters, Google Search and show advertising, Facebook , Instagram and of course your company website.
Tripwire sales and promotional deals are two of the most successful techniques companies can use to achieve conversions.
Both are excellent initiators who want to inspire your leads to spend money with you.
The after-purchase process is one aspect of the process that sometimes gets forgotten.
Many times companies don’t have the proper setup of tools to improve those repeat transactions and inspire consumers to return. That is why the stage of Advocacy is so critical. During this point, customers will be so happy after making a purchase that they will continue to buy from you and sing your praises from the tops of the roof, resulting in them.
To incorporate the Advocacy section efficiently, you may need to use tools on your email campaigns or website to promote up-sell.
Social networking promotions, email promotions asking for more items to be reviewed or checked out and even Google reviews are common resources that can be used to promote repeat purchases.
Why Is It Important
It is crucial to note how you can effectively transfer consumers across and stage of the funnel while designing and even implementing and step of your marketing funnel.
That means you’ve got to plan and manage every single piece of content, social media post and email campaign, so it gives your customers enough value to get them down the funnel.
Why is that benefiting my audience?
Why is that getting my audience closer to the next portion of my funnel? There are critical issues that need to be answered when looking at the content you produce for your campaigns and how they fit with your overall marketing strategy.
Let’s look at it from a different angle, to give you a clearer understanding of a marketing funnel. Imagine the Marketing Funnel as a relationship.
The first meeting will be the stage of understanding.
When you meet someone you are interested in learning more about first, you’ll want to learn more about them.
This leads you to inquire about their details, such as their phone number, so you can interact more with them.
Even if your ultimate goal is marriage, you will never ask someone to commit to you immediately the very first time you meet.
This is the same for Marketing Funnels.
In short, the digital marketing funnel is an important part of the customer’s path, and a prerequisite in any marketing plan. Need help with your marketing funnel? Get in touch with us.