Have you heard of Google Ads Remarketing? There are indeed a number of things you can do to drive traffic to your website, however every user is different and it can be difficult to customize your landing pages to make the conversion better. So how can you target those customers who visited your website but left without taking any action?
If you are not aware of this, Google Ads remarketing is a service offered by Google that allows you to reach audiences that have already visited your website.
It is necessary to concentrate on all customers at various stages of the purchasing cycle. Without that, you’re just wasting time and money.
What is Google Ads Remarketing?
Often called retargeting, Google Ads remarketing is a technology that allows the Google Advertising to monitor potential customers as they travel across the Internet. When a user visits, a small snippet of code on your website adds them to a remarketing list.
Then, when they visit another website that uses the Google Ad network, they’ll serve your ad. Google lets you customize who sees your advertising. For example, new or returning customers can be prioritized.
What are the key benefits of Google Ads Remarketing?
Remarketing is Affordable
Compared to conventional paid ads, Google’s advertising billing costs much less to reach the same audience.
The Google Display Network is a popular platform for Google campaigns. When you put an ad there, you pay around $1.98 to attract 1,000 viewers in Australia. When you purchase pay-per – click ads on Google’s search results sites, it costs up to 10 times more to reach the same number of users.
Considering that many users need to be very persuasive before they actually purchase a product, getting a customer back to your site significantly increases your chances of converting them. And with a remark, you can do this at a low rate.
Target Specific Audiences
Another great advantage of Google marketing is that it helps marketers to target specific markets. Knowing that these ads would reach users who have already arrived on a certain platform, this helps advertisers to fine-tune their ads even further.
Instead of the daily ads to get people to visit the site for the first time. Remarketing advertisements typically concentrate on sales, discounts, coupon codes and exclusive offers. Anything that makes someone visit the website and convert it into a paying customer.
With the Google Display Network, you’re more likely to configure your remarketing campaign. For example, if your cart-forgotten shopper is interested in pet toys, you can place your ads on pet health websites or build an audience of people who are animal lovers.
Free Brand Awareness
Brand awareness is the hidden advantage of remarketing. As buyers see your ad, it reminds them of the goods or services they are interested in purchasing. Those viewers are more likely to think of your brand when they recall their need or want to.
And because you pay only when the person clicks, the advertisement doesn’t cost you anything.
Google Ads Remarketing aims to significantly boost conversions.
It is much more cost-effective to spend $200 on getting 2,000 past website visitors to visit your site than to spend $200 on trying to get 20 new users to visit your site.
If a user has visited your site in the past, they might have been interested in your product or services at some point. By using remarketing to remind them of your product and give them a discount, this significantly increases the likelihood of their conversion.
Instead of trying to turn someone from scratch to a client, you should concentrate on those who are already 90% of the way there. Essentially, this is why remarking is so necessary. Need help with implementing remarketing in your marketing strategy? Get in touch with us.