What is personalised marketing? Personalisation can be an effective method when implemented correctly. Marketers have been using this technique to boost their marketing campaigns for decades.
In reality, research shows that customized email campaigns earn 29 percent higher open-mail rates and 41 percent higher click-through rates than ordinary emails.
Needless to say, if you haven’t incorporated innovation in your marketing plan yet, you ‘re missing out. Here’s the reason.
What is Personalised Marketing?
What is personalised marketing? How does personalised marketing take place? Well, it’s a lot more than simply using the first name of your client in your newsletters.
Personalised marketing is a technique of its own that you can incorporate into the various forms of marketing platforms, such as email , social media, and blogs, to achieve better results. Personalized marketing includes gathering customer-related data and creating marketing experiences that target particular categories of customers through your content.
Data is a friend of yours
Your customized marketing campaign starts with user data. Your campaign success will depend on how well you collect and analyze your data. If you’re talking about email list segments or surveys, you can collect various data to learn more about your users. It’s the only way you can deliver more personalized experiences through your marketing campaigns.
If you have enough data and start drawing an image of your average customer, you can start customizing your marketing strategies properly.
The following examples will help to persuade you of the power of personalisation.
Targeting diverse markets effectively
The biggest advantage of targeted marketing is the opportunity to target unique markets. By gathering user data from list lists, surveys, or reports, you can create more successful e-mail promotions targeted at consumers based on their preferences or their purchasing habits.
For example, if your audience likes movies, you can use pop-culture references in your email promotions, blog posts, or even in your email-opt-in forms to provide more personalized customer experience and increase conversions.
Create quality content
Personalisation also makes you stand out from the crowd by making great and exclusive content that leaves a special impression to your customers.
Coca-Cola used branding to launch its Share A Coke initiative, which included printing famous names on Coke bottles to draw more millennials. The campaign helped the company increase its revenue for the first time in 10 years.
Create deeper customer relationships
Customizing your content will also help create deeper and more intimate relationships with your customers. You can show how much you care for each of your customers by showing your support, sending an email wishing to celebrate their birthday, or sending a thank you email on the anniversary of entering your email list.
Gives your business a face
In order to deliver a genuinely personal experience through your ads, you will need to give your business an identity. That includes showing the human side of your business.
Provide a working reply-to address in your automated emails so that your customers can ask questions and leave feedback. Show who’s behind your company’s emails, including the faces and names of your staff. Let your customers know that your business is run by humans, not by robots.
Many organizations already merge the corporate name with the person in charge of the various divisions to provide consumers with a more positive experience.
Make a stronger suggestion
It’s not a bad thing to hear about your customer’s buying habits. Retail sites such as Amazon and eBay make full use of this to provide their customers with more accurate product reviews. They also often send emails with suggested product catalogs.
Instead of asking friends or searching the internet about which books you should read next, Amazon is providing better advice based on your own actions.
Increased sales and conversion
Personalized marketing is not just about talking to your target. It’s also a perfect way to support your clients, and at the same time to increase your profits. A simple advice or suggestion will help you produce better results.
Many of the expert marketers are now going as far as to suggest that personalisation is the future of marketing. Seeing if the outcomes of the initiative change, we need to comply with them.
So, what is personalised marketing? Personalisation is all about putting something first to please the client. But, once in a while, you can consider putting yourself in your customer’s shoes and look at stuff in their eyes. This will help you significantly develop your marketing campaign.
Need help with implementing personalised marketing into your marketing strategy? Get in touch with us today.