Many people have read about SEO and are probably wondering, “What is SEO?” Want to learn about and apply SEO marketing for your own business? We made this easy guide to tell you all about the nature of SEO. With this aid, you’ll be able to identify your SEO and achieve long-term results.

We will answer the million dollar question – what is SEO, and how does it work? Our SEO concept and general guide will also cover some of SEO’s basics to help you to better understand how it affects your company and what you need to do in order to be in good condition.

If you’re here, you might wonder what SEO is, and how it works. Let’s just dig deeper.

What Is SEO?

What is SEO, and how does that work? Here we will start with the basics on concept of SEO and sense of SEO. The companies with the highest search engine rankings all understand the value of understanding SEO optimisation inside and outside, but they must of course learn the fundamentals first.

SEO Definition: SEO is an acronym for search engine optimization which is the process of optimizing your website to receive organic, or unpaid, search engine results page traffic.

In other words, SEO means making certain changes to the design and content of your website to make your site more attractive to a search engine. You do so in the expectation that your website will be shown by the search engine as a top result on the search engine results list.

While the definition of SEO and SEO marketing may seem complicated due to the numerous factors that can affect your ranking, the process for search engine optimization is simpler than it seems.

Search engines are keen to give their customers the best quality. This means providing results not just of high quality but also of relevance to what the searcher is searching for on the search engine pages.

To do this, search engines will check, or crawl, various websites to better understand what the website is about. This lets them provide more specific information to those looking for particular topics or keywords.

Similarly, on the search engine results page, the search engines can check the web to decide how easy it is to access and read, rewarding user-friendly pages with higher rankings.

Search engine optimization is the method that companies are going through to help ensure their site ranks high in the search engines for keywords and phrases that are important. Let ‘s assume you have an article on how to create a birdhouse for example.

To bring your content to the right people, you want to try to optimize your blog post to make it a top result for someone looking for the term “build a birdhouse.”

Implementing search engine optimisation for your company has many advantages. You will work to increase your exposure on the search engines by enhancing your SEO. This helps you meet more potential customers and get them engaged. You will improve your chances of getting in more targeted organic traffic by producing more engaging and successful SEO-focused content.

You help to give sense to your SEO by modifying your website and content for greater exposure and readability. When you should be at the top you shouldn’t settle for low SERP rankings.

Factors influencing on-page and off-page SEO

Content

Before we dive into some of the on- and off-page SEO considerations, let ‘s talk about the stuff. Content is successful both in attracting the search engines and in helping the company interact with visitors to the web. SEO meaning can be further emphasized by the material in both visual and written form.

The more reliable , relevant content pieces you have on your web, the more likely it would be for search engines to rate your pages higher on the results page of search engines.

Similarly, the more entertaining and useful content you have on your website, the more likely it would be for your visitors to spend some quality time on your website and probably even to buy.

The key to producing content that is tailored for both the search engines and the visitors to the human site is to create a number of different types of content pieces that are well-written and on subjects that are most important to the public.

Here are only a few forms of content that you can concentrate on to help boost your service offering and hence your rankings for search engines:

Blog posts and articles

Social media content

E-books and whitepapers

How-To Guides and Tutorials

Videos and audio recordings

Infographics or other visual content

SEO keywords and phrases are another essential matter to remember when developing content for your blog. There are common terms and phrases that could be typed in by a search engine user while finding answers to their questions or related products and services.

If you build content around these keywords and phrases, the search engine results page will boost the chances of higher ranking for those keywords.

Another aspect that can affect your content is how new your content is, and therefore your search engine rankings. Freshness applies simply to how frequently your company adds new material on your website.

But producing brand new content is not the only way the content can be kept fresh. By updating posts, rewriting them to make them more relevant, or adding new information and statistics over time, you can also freshen up your content.

Although creating content takes time and money, in the end it will pay off more than that. Search engines love great content and users need quality content in order to better understand the value that your company can offer.

Start by writing a couple of blog posts and work on social media to build up a following. When you have a network of loyal fans and supporters, your company will work to build various forms of media to attract new leads and engage them.

2. On Page SEO 

The factors of on-page SEO are those elements that occur on your website. These are the aspects you have full power over, so you can work over time to strengthen these variables by adopting best SEO practices. This goes beyond just selling your content to the deeper layers of Javascript at your site.

Here are just a few of the SEO factors on-page which can help you increase your search ranking:

Title Tag – On each page, the title tag tells the search engines what the article is about. This should be 70 characters or less, including both the keyword that is the subject of your content and your business name.

Meta Description – The web site’s meta description tells search engines a little more about what each page is about. Your human visitors can use this to better understand what the page is about, and whether it is important. This should include your keyword, and include ample information to inform the reader exactly what the material is.

Subheadings – Subheadings not only make your content easier for visitors to understand, but they can also help boost your SEO. You can use the tags H1 , H2, and H3 to help search engines understand better what your content is about.

Internal Links – You can help search engines learn more about your platform by creating internal links or hyperlinks to other material on your web. For example, you can link to the product or service page in your blog post if you are writing a post about the value of a given product or service.

Image Name and ALT Tags – You’ll also want to include your keyword or phrase in the image name and alt tag if you’re using photos on your website or inside your blog posts. By having this detail, you’ll also help to define your SEO. This would allow search engines to properly index their images, which might appear when users search for a certain keyword or phrase in the image.

It is important to prevent over-optimisation when strategically placing your SEO keywords and phrases on your pages. Google and other search engines will penalize your website if you try to use keywords all over the site too many times.

Moreover, you want to ensure that any piece of content focuses on only one or two keywords. That helps to make sure your content is precise and important. Trying to tackle so many keywords at once can have a detrimental effect on optimizing your search engine, as it also renders fragmented and thin material.

While the content of the site plays a crucial role in your search engine rankings, consideration of your site design is also significant. Part of the optimization process is to ensure that all parts of the web pages are SEO specified. You want to use a website design which makes scanning or crawling of your pages and content easy for search engines.

Creating internal links between your sites, building a sitemap and sending your sitemap to search engines will both help boost the crawlability of your site and help your search engines understand your content better.

While site content plays a vital role in your search engine rankings, it’s also important to consider your site architecture. Part of the optimization process is to ensure SEO definition on all parts of your web pages. You want to use a website design that makes it easy for search engines to scan or crawl your pages and content.

Building internal links between your pages, creating a sitemap and submitting your sitemap to search engines can both help improve your site’s crawlability and give your search engines a better understanding of your content.

Yet another concern when it comes to your site’s architecture is whether or not your website is mobile-friendly. Many consumers are searching for information and brands on their mobile devices.

You need to make sure that these users are able to view, read, and navigate your website from their mobile device. Not only does this impact the user experience, but it can also affect your SEO optimization.

3. SEO Optimisation Off-Page

Besides the on-page SEO elements managed by your company, there are also off-page SEO factors which can impact your rating. And if you don’t have direct influence of these off-page factors, there are ways you can increase the odds of making these factors work for you. (But more on this later!)

Here are a few of the numerous off-page SEO variables that may influence your search engine rankings:

Trust -Trust becomes an increasingly important factor in the Google ranking of a website. This is how Google decides whether you have a legitimate website that tourists can trust. One of the best ways to boost trust is by building quality backlinks from authoritative sources.

Links -Backlinks are one of the most common ways to create off-page SEO.

Here you want to be cautious as spamming sites are a fast and simple way to get your site removed from the search engines. Instead, take the time to develop relationships with influencers and fans who produce quality content and have their own content connected back to your web.

Media – Another major factor for off-page SEO is social cues, such as likes and shares.

You want to search for premium shares from influencers when it comes to improving the SEO. The more quality content you write, the greater the probability of having people to share their content with others.

While you don’t have direct influence of what’s happening outside of your company, you can improve your chances of enhancing off-page SEO simply by producing quality content that others would find worthy.

There you have it, that is our explanation of SEO and why it is incredibly beneficial for businesses of all sizes. Need help with your SEO? Our talented team of SEO experts can help!