If you’re looking for a profitable way to attract hundreds of inquiries, quizzes are one of the most effective lead generation strategies. Quizzes, when combined with a succinct lead generation technique, can be an incredibly successful way to meet more of your target audience and generate tons of fresh leads. compared to passive content, interactive content such as engaging quizzes can boost conversions 70% of the time. Here are other benefits of using quizzes as a lead generation tool.
Benefits of Quizzes as a Lead Generation Tool
1. Grow the mailing lists
Quizzes are an excellent technique to maximize the number of email subscribers on your list. As a matter of fact, up to 50% of the people who participate in the quiz subscribe to the list.
Luckily, email marketing can solve these problems effectively. Instead of collecting cold leads, email marketing helps entrepreneurs gather warm leads that are truly interested in the company’s goods or services, helping to bridge the gap between consumers and business, as well as growing sales opportunities. If you’re looking for a profitable way to attract hundreds of new email signups, quizzes are one of the most effective lead generation strategies.
In addition , recent figures have shown that marketers get back around $44 for every $1 they spend on email marketing, which is equal to more than 40 times the investment return (ROI).
2. Increase your social media outreach
They are captivated by quizzes due to the curiosity of humans. A lot of people prefer quizzes with more appealing and personalized content. Social networking channels provide businesses with an extended opportunity to broaden their brand awareness, content and engagement through engaging quizzes. If you’re looking for a profitable way to grow inquiries from social media, quizzes are one of the most effective lead generation strategies.
Quizzes usually share about 2,000 times, with more than 80 percent of the shares coming from Facebook’s huge social media site. And some of them even went beyond these huge numbers.
These data indicate that people are not only interested in taking quizzes; they are also excited to post them on social media sites. This situation will help businesses, as the high number of shares greatly increases the exposure of both companies and their customers.
The number of shares also shows the quality and dedication of the content, signalling the algorithms to display the content more often to more users.
Moreover, the great thing about using quizzes in social media marketing, as well as in other forms of marketing, is that existing content can be reused to create them. For example, an article entitled “Five main elements of a good blog post” can be used to build a quiz entitled “Is your blog post engaging? ”.
3. Increased revenue
Personalization is one of the most successful sales strategies , especially in e-commerce companies. Giant shopping websites, such as Amazon, use this approach to deliver tailored product reviews based on the preferences of their customers. If you’re looking for a profitable way to attract hundreds of inquiries, quizzes are one of the most effective lead generation strategies.
60 percent of online shoppers prefer online retailers to maintain contact information and order details. They hope to get a customized service that knows their shopping behaviour.
Based on the outcome of the quiz, the results of the quiz may be set to include product and service recommendations. Quizzes make it possible for a marketer to reach a particular audience with personalized recommendations that produce more than 200 per cent more sales compared to non-customized recommendations.
4. Segment your subscribers
Based on the outcome or outcome of the survey, marketers may segment their subscribers into an email service provider using tags. This segmentation optimizes the marketing plan and enables marketers to treat each category of subscribers differently for optimum benefit. More personalized content can also be used for improved conversion.
5. Increase traffic
Given the popularity of quizzes, it’s no wonder that quizzes can drive traffic to websites. And because of the engaging and enjoyable nature of the quizzes, users are more likely to remain longer on the web, raising the time-on-site rate and reducing the page bounce rate. These improvements will have a positive effect on the algorithm and will boost site ranking and consistency.
6. Defining the target market
The answers and results of the quizzes provide the requisite data for marketers to evaluate and learn about their audience, including their pain points, desires and behaviour. These data would be of great assistance to potential targeting.
7. Aids for retargeting
After successfully capturing leads through quizzes, custom audience profiles can be generated and marketers can use the pixels to redirect them to a higher ROI.
Companies in various industries have used quizzes in a range of ways, ranging from an amusing personality test to a more urgent skills test. Each type of quiz accomplishes the objectives of the companies in a different but equally successful way. Judging from the different benefits of the quizzes as a lead generator for companies, the number of entrepreneurs tapping into this traffic stream could be gradually growing.
Need help with implementing quizzes into your lead generation strategies? Get in touch today.