Google Ads Agency Canberra

Google Ads Canberra | Google Ads Digital Agency

Google Ads Agency Canberra | Google Ads Management

What We Offer

Do you need Google Ads Management for your business in Canberra?

Let’s create a winning Google Ad campaign that attracts high quality website visitors who match your target market.

Google Ads ROI

The return on investment (ROI) when running Google Ads is the most crucial aspect of each campaign. At Digital Nomads HQ, we begin each Google Ad project with a meeting with you to discuss all of the important aspects about your business and your target market. Our Google Ads team will make sure that Google Ads is the right fit for you before investing any time or money into your campaign.

Your success is our success. We want to see our clients succeed and if Google Ads aren’t right for you, then we will let you know. When running a Google Ads campaign, we weigh up your profit per sale with your cost per click (CPC). We also will look at the amount of searches per month for the top keywords related to your business so that we can analyse whether Google Ads would be a profitable digital channel for your business.

Google Ads Agency Canberra

Google Ads Management Canberra | Google Ads Agency Canberra

Increase sales immediately

Google Ads Agency Canberra Diagram 1
Google Ads Agency Canberra Diagram 2

OUR GOOGLE ADS STRATEGY

1.

IDENTIFY THE TARGET MARKET & KEYWORDS

We believe that it is imperative to fully understand your target market before creating a successful Google Ad Campaign. That is why we take the time to identify and analyse your business’ ideal target market and the keywords and search terms that they may be using. We use various tools to discover the search volumes of each keyword related to your business as well the average cost per click of each keyword. This helps us identify which keywords will be more profitable to select for the campaign.

2.

CREATE MULTIPLE, TAILORED GOOGLE AD GROUPS

It is crucial to group your keywords according to common themes, such as specific categories of products or services. Once we have grouped your keywords together, these keywords are placed into adgroups. Adgroups help ensure that specific keywords only trigger specific adverts. Ensuring that your keywords match your ad text is crucial for achieving a high quality score from Google. The higher your quality score, the higher your advert will appear in the search results.

3.

MONITOR AND REFINE THE GOOGLE AD SETS

We tailor your Google Ad campaign to ensure that your keywords, ad text and landing pages are relevant to one another. We then monitor the progress of your Google Ads by analysing the number of clicks, click through rate, conversions and quality score of your ads. This helps us find the best performing Ads. From there, we create multiple variations of the highest performing Ads. By continuously monitoring and refining your Google Ad campaign, we are then able to achieve a profitable conversion rate.

 

Google Ads Agency Canberra | Google Ads Management

What We Offer

Expert knowledge of industry secrets

Experience in building & monitoring Google Ad campaigns

A return on your ad investment

The ability to leverage your time and focus on running your business

Google Ads Agency Canberra

If you’re running Google Ads, you need an expert!

Utilising a Google Ads campaign remains as one of the best investments yet. This of course depends on your conversion rate, and the profit of the product sold.

For every dollar you spend on Google Ads, you could be getting back 2X, 4X, 8X or 20X.

When creating and managing your Google Ads campaign, our Google Ads experts utilize the latest techniques in order to ensure that your adverts continuously deliver a profitable return on investment.

Google Ads Setup – Step 1

We study your product or service.
We study your industry.
We analyse your competitor’s Google Ads.

Google Ads Setup – Step 2

We create a minimum of 4 different Google Ad Sets with great Ad Copy.
We analyse which of these 4 Ads performs the best. We will then continue to run with 1 or 2 of the best ads. We also create variations of the best performing Google Ads. By doing this we are constantly refining the Ad sets, and in turn, reducing the Cost Per Click.
We create great Landing pages which specifically target each Ad Set.
We analyse each click to find out which clicks were wasted. We will then see if any new keywords need to be added to our negative keyword list. This ensures that we are minimising the wasted clicks and wasted money. We do this step constantly.

Google Ads Agency | Google Ads Management

Google Ads FAQs

How much does Google Ads cost?

It's really up to you and your available marketing budget. The more you spend on Google Ads, the better your results will be - provided your Google Ads campaign is set up correctly. The average CPC (cost-per-click) tends to vary from industry to industry but typically this ranges from $1 to $2 per click. Using a Google Ads Agency such as ourselves will reduce your monthly spend by employing techniques to reduce your CPC. For most businesses, we suggest spending a minimum of $1000 per month on Google Ads.

How much should I spend on Google Ads for my Business?

We generally recommend a minimum of $1000 per month for Google Ads. This is because in our experience, a budget of less than $1000 tends to produce poor results as smaller budgets do not allow for enough website visitors each month. This can often lead to a loss of confidence in Google Ads as a marketing platform.

How do I best optimise my Google Ads?


1. Create compelling Ad Copy.
2. Do extensive keyword analysis and group your keywords. Then make the Ad copy match the various keyword groupings.
3. A well-designed, user friendly landing page is crucial for delivering profitable digital marketing results. That is why it is important to take the time to create an effective Landing Page. Do the research to find out which landing pages work, and why.
4. Set your budget and closely monitor the results over the first 2 weeks.
6. Refine your Ads, then create variants of the winning Ad copy until you get the best CPC.

Are Google Ads worth it?

In most cases yes. It largely depends on your CPC (cost-per-click), and the profit you will make on a successful conversion. If the profit margin is low, we will sometimes encourage clients to rather use other methods to market their product or service.

Google Ads is great because it gets your product or service in front of people that are ready to buy. It is one of the only marketing platforms to truly deliver on that.

Google Ads Agency | Google Ads Management

A Google Ads campaign is Perfect for your business, If you:

Need results fast

have little to no online presence

Are targeting customers in a certain location

Are running an event or campaign on your website

Are marketing to a particular demographic and target audience

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I can highly recommend the Google Ads knowledge of the team at Digital Nomads HQ.

Digital Nomads HQ rescued my business by diagnosing a serious fault with our existing Google Ads.

Since then they have made our Google Ads profitable! – I cannot recommend him highly enough!

Dr Jim Bellview
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I can highly recommend the services of Chris and the rest of the team at Digital Nomads HQ.

I contacted Digital Nomads looking for a fresh approach to our advertising and marketing, not really knowing much at all about digital media. Chris and Jodi were great to deal with – they gave me time to discuss my needs with them, and put together some suggestions for how to move forward. I was grateful for this as the big world of “online” can be a little daunting – even the terminology sounds like a foreign language! We put together a package that has been working well – one of our entities is now ranked no:1 in SEO for it’s core business! I like how digital media marketing can be as little or as big as your budget requirements.

For some of our centres we started out pretty small and now have increased our advertising considerably. It’s really important to deal with people that care about the prosperity and success of your business – Digital Nomads were careful to make sure that what they were doing was going to actually make a difference to us. This year I plan to use their skills and expertise by developing our online approach even further.

Shanti Herbert
Practice Manager

Contact us for your

FREE Google Ads Strategy Session

Call us on 1300 633 100 or complete the form below and one of our awesome team members be in touch with you.




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