Google Ads Sunshine Coast

Google Ads Sunshine Coast | Google Adwords Agency

Google Ads Sunshine Coast 

What We Offer

Do you need Google Ads Management for your business in the Sunshine Coast?

We are a specialist Google Ads agency on the Sunshine Coast. We’re here to create a winning Google Ad campaign that attracts high quality website visitors who match your target market. Given the complexities of the Google Ads platform, several business owners who create and manage their own Google Ad campaigns become frustrated by the platform. If a Google Ad Campaign isn’t set up correctly, it could be driving poor quality traffic to your website – leading to wasted spend and no conversions.

We tailor your Google Ad campaign to ensure that your keywords, ad text and landing pages are relevant to one another in order to ensure a high quality score. We utilise a myriad of Google Ads strategies in order to closely monitor your ad performance and identify new opportunities for growth.

Google Ads ROI

The return on investment (ROI) when running Google Ads is the most crucial aspect of each campaign. At Digital Nomads HQ, we begin each Google Ad project with a meeting with you to discuss all of the important aspects about your business and your target market. Our Google Ads team wants to make sure that Google Ads is the right fit for you before investing any time or money into your campaign.

Your success is our success. We want to see our clients succeed and if Google Ads aren’t right for you, then we will let you know. When running a Google Ads campaign, we weigh up your profit per sale with your cost per click (CPC). We also will look at the amount of searches per month for the top keywords related to your business so that we can analyse whether Google Ads would be a profitable digital channel for your business. Get in touch with us today.

Google Ads Sunshine Coast

Google Ads Sunshine Coast

Why Launch A Google Ads Campaign?

At the most simple level, launching a Google Ads campaign is an easy way to get traffic from the search engine to your website.

It can also play a vital role in increasing the scope of your marketing campaign, particularly if it is a short-term marketing campaign rather than a long-term one, where SEO and other digital marketing technologies can also play a part.

Of course, if you don’t have the experience in-house, it may be worth hiring a Google Ads agency to study keywords and set up a Google search ad campaign or a remarketing campaign on your behalf.

It doesn’t matter who sets up your ads, as long as they know what they’re doing, and they’re able to track and change your ads as time passes.

People who are exposed to ads are 155 percent more likely to search for particular brand and segment keywords, and the average brand makes $2 in sales for every $1 they spend in Google search ads.
Organic SEO doesn’t always cut it off, either. In reality, for the most competitive keywords, the top three ad spots receive about 40% of all clicks on the page.
Google supports both video ads on its two million network partner website displays and text ads on its search engine results page.

google ads sunshine coast

Google Ads Sunshine Coast

About Google Ads

There are so many promotional media and strategies out there. It can be hard to find out which suits your company well. Influencers and salespeople are constantly asking you to invest in this and to invest in it without really explaining why.

Although the prospect of spending money on Google Advertising might seem like a daunting challenge, the returns are almost immediate and clear. Which is why every penny you spend on it is worth it.

The search engine handles an obscene 2 + trillion searches a year like this. That’s more than 5 billion searches a day.

 

Some of them are people searching for solutions to the problems that your company can bring. If they’ve ever used the internet, there’s a chance they’ve Googled the answer to something. And if you can help them find the answer, even if it’s an ad, they’re more likely to choose you than your rival.

The biggest difference between people you reach with Google Ads and people you reach with other types of advertising is their purpose.

For example, on social media, people are not trying to be promoted. They’re not looking for solutions to the problems that threaten their daily lives.

They’re looking for funny videos and family updates. And when you market to someone who doesn’t want to be marketed, there’s a higher chance that you’ll get tuned.

However, you’re not selling to users who don’t want to be advertised on the search network. You’re selling to people who are searching for something unique.

Google Advertising can also be a fantastic tool for creating brand awareness. When people hear “Google Advertising,” they mostly think of moving traffic via pay-per – click advertising on the search engine results page. Yet Google’s advertisements are more flexible than they are. They could also be a great tool for building brand awareness.

Google Ads Sunshine Coast 

Increase sales immediately

Google Ads Agency Sunshine Coast Diagram 1
Google Ads Agency Sunshine Coast Diagram 2

Google Ads Sunshine Coast

DIGITAL MARKETING – OUR GOOGLE ADS STRATEGY

1.

IDENTIFY THE TARGET MARKET & KEYWORDS

We believe that it is imperative to fully understand your target market before creating a successful Google Ad Campaign. That is why we take the time to identify and analyse your business’ ideal target market and the keywords and search terms that they may be using. We use various tools to discover the search volumes of each keyword related to your business as well the average cost per click of each keyword. This helps us identify which keywords will be more profitable to select for the campaign.

2.

CREATE MULTIPLE, TAILORED GOOGLE AD GROUPS

It is crucial to group your keywords according to common themes, such as specific categories of products or services. Once we have grouped your keywords together, these keywords are placed into adgroups. Adgroups help ensure that specific keywords only trigger specific adverts. Ensuring that your keywords match your ad text is crucial for achieving a high quality score from Google. The higher your quality score, the higher your advert will appear in the search results.

3.

MONITOR AND REFINE THE GOOGLE AD SETS

We tailor your Google Ad campaign to ensure that your keywords, ad text and landing pages are relevant to one another. We then monitor the progress of your Google Ads by analysing the number of clicks, click through rate, conversions and quality score of your ads. This helps us find the best performing Ads. From there, we create multiple variations of the highest performing Ads. By continuously monitoring and refining your Google Ad campaign, we are then able to achieve a profitable conversion rate.

 

Google Ads Sunshine Coast 

What We Offer

Expert knowledge of industry secrets

Experience in building & monitoring Google Ad campaigns

A return on your ad investment

The ability to leverage your time and focus on running your business

Google Ads Sunshine Coast

If you’re running Google Ads, you need an expert!

Utilising a Google Ads campaign remains as one of the best investments yet. This of course depends on your conversion rate, and the profit of the product sold.

For every dollar you spend on Google Ads, you could be getting back 2X, 4X, 8X or 20X.

When creating and managing your Google Ads campaign, our Google Ads experts utilise the latest techniques in order to ensure that your adverts continuously deliver a profitable return on investment.

Google Ads Setup – Step 1

We study your product or service.
We study your industry.
We analyse your competitors’ Google Ads.

Google Ads Setup – Step 2

We create a minimum of 4 different Google Ad Sets with great Ad Copy.
We analyse which of these 4 Ads performs the best. We will then continue to run with 1 or 2 of the best ads. We also create variations of the best performing Google Ads. By doing this we are constantly refining the Ad sets, and in turn, reducing the Cost Per Click.
We create great Landing pages which specifically target each Ad Set.
We analyse each click to find out which clicks were wasted. We will then see if any new keywords need to be added to our negative keyword list. This ensures that we are minimising the wasted clicks and wasted money. We carry this out continuously.

Google Ads Agency | Google Ads Management

Google Ads FAQs

How much does Google Ads cost?

It's really up to you and your available marketing budget. The more you spend on Google Ads, the better your results will be - provided your Google Ads campaign is set up correctly. The average CPC (cost-per-click) tends to vary from industry to industry but typically this ranges from $1 to $2 per click. Using a Google Ads Agency such as ourselves will reduce your monthly spend by employing techniques to reduce your CPC. For most businesses, we suggest spending a minimum of $1000 per month on Google Ads.

How much should I spend on Google Ads for my Business?

We generally recommend a minimum of $1000 per month for Google Ads. This is because in our experience, a budget of less than $1000 tends to produce poor results as smaller budgets do not allow for enough website visitors each month. This can often lead to a loss of confidence in Google Ads as a marketing platform.

How do I best optimise my Google Ads?


1. Create compelling Ad Copy.
2. Do extensive keyword analysis and group your keywords. Then make the Ad copy match the various keyword groupings.
3. A well-designed, user friendly landing page is crucial for delivering profitable digital marketing results. That is why it is important to take the time to create an effective Landing Page. Do the research to find out which landing pages work, and why.
4. Set your budget and closely monitor the results over the first 2 weeks.
6. Refine your Ads, then create variants of the winning Ad copy until you get the best CPC.

Are Google Ads worth it?

In most cases yes. It largely depends on your CPC (cost-per-click), and the profit you will make on a successful conversion. If the profit margin is low, we will sometimes encourage clients to rather use other methods to market their product or service.

Google Ads is great because it gets your product or service in front of people that are ready to buy. It is one of the only marketing platforms to truly deliver on that.

Google Ads Sunshine Coast

A Google Ads campaign is Perfect for your business, If you:

Need results fast

have little to no online presence

Are targeting customers in a certain location

Are running an event or campaign on your website

Are marketing to a particular demographic and target audience

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I can highly recommend the Google Ads knowledge of the team at Digital Nomads HQ.

Digital Nomads HQ rescued my business by diagnosing a serious fault with our existing Google Ads.

Since then they have made our Google Ads profitable! – I cannot recommend him highly enough!

Dr Jim Bellview

Contact us for your

FREE Google Ads Strategy Session

Call us on 1300 633 100 or complete the form below and one of our awesome team members will be in touch with you.

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