Is Google Ads Worth It In 2020?
Pay-per – click (PPC) advertisements that appear on Google Search Results pages can be an efficient way to attract traffic by leaping to the top of the search results.
If you pick the right keywords and budget, you can buy your way to the top of the results list. But, Google Ads also makes it possible to invest a lot of money quickly with little results. That’s why it’s important to partner with a digital marketing agency that can help you build a efficient and profitable Google Ads campaign.
However, if you’re curious about “Is Google Advertising worth it?” There are a few advantages that can help you appreciate the power of this advertisement platform:
1. Reach High Intent Customers
If you target the right keywords with PPC ads, you can get ahead of potential customers when they’re looking for your goods.
Getting an ad that serves your goods on transaction keywords is a perfect way to get new customers.
You can also use Google Ads as a Discovery Platform-to reach potential customers who are in the shopping cycle testing process. For example, if you had an eCommerce store specializing in fishing gear and someone was searching for ‘What are the best fishing rod brands in Australia? “You might create an advertisement targeting this phrase and send visitors to a blog post about your best fishing rods.
Even if this customer does not buy anything from you right away, they have at least visited your website and are now aware of your brand. This serves as an opportunity to target these website users and start offering them deals and new fishing items.
2. Infinite Opportunity
If you’re looking for a scalable marketing plan, then Google Ads is the perfect solution. With millions of keywords available every single day and new ones, you have almost a limitless audience to target. With so many keywords to use, you can keep introducing new keywords to your campaign to boost your traffic.
Once you have a successful PPC campaign, you can always raise your campaign’s regular spending to attract more clicks. Because keywords are ranked on a bidding system, by paying more per click, you can effectively increase your ranking position. If you are currently in position 4 and increase your average spending, you could move to position 2.
The higher you’re on the list, the more clicks and traffic you’ll get. By increasing your keywords, you’ll draw as many visitors as you like.
3. Deep Data Analytics
Google Ads has an impressive collection of metrics and charts built into its software. These stats allow users to see how well their promotions are doing and whether they need to make improvements. These pay-per – click statistics cover anything from average cost per click to advertising location and even conversion rate.
By getting access to all of these analytics, it will help you determine where to spend your money. If you currently have a very high conversion keyword, it’s probably better to increase your spending on that keyword.
You might always try to launch a new campaign with new keywords, but if you already have statistics that tell you that your campaign is successful, why bother? Just raise the daily spending of your current campaign, and you’ll step up to the ad spot, which in turn will give you more traffic. With so much Google Ads data available, you’ll easily be able to provide proof as to whether Google AdWords is available.
4. Flexible Campaigns
One of the other advantages of Google Advertising and PPC is that if the campaign is not profitable, you can stop it at any time. Other marketing strategies, such as TV advertisements and print marketing, also require companies to commit for several months . This means that if you sign a 6-month TV commercial contract and do not see any change after 3 months, you will still have to pay for it.
With Google Advertising, however, you can stop the promotion in a matter of seconds and even pause it if you want to allow it later. This allows you a lot of flexibility and the opportunity to manage your finances even better. That means no contracts, no fixed terms and no money wasting.
5. Immediate Results
One of the best things about Google Advertising is that the results are pretty immediate. Once your advertisement has been approved, you can start receiving traffic in a matter of minutes. Is Google Ads worth it? Yes because of this exact reason. Google Ads is a powerful tool for instantly driving quality traffic to your website.
Simply enter the keywords that you want to target, enter a maximum bid, and you’re good to go. Then just sit back and watch all the traffic flow to your website . This means that you can start selling on the same day that you start your campaign. With instant results, you’ll appreciate the value that Google Advertising provides.
Unlike other digital marketing techniques, such as SEO, this means no waiting around. Other tactics can take months to kick in before you reap the rewards, but not Google Advertising.
6. Competitive Edge
No matter what business you’re in, you’ll always have rivals that are trying to lure your customers to their website. Whether they’re running similar PPC promotions or doing SEO, competition will always be difficult. Luckily, Google Advertising gives you the ability to outdo your competition, all at the right price , of course.
If your rivals are investing a lot of money in SEO to get to Google 1 then you can easily beat them with a PPC campaign. By bidding enough on a keyword you can leap over the results of the organic search and outrank your rivals who are spending a lot of money on SEO.
So, is Google Ads worth it? This article should answer that for you. YES – Google Ads is definitely worth it, if done correctly. Not only does it enable companies of every size to advertise to millions of people, but it’s not that costly. Given that businesses can start, stop and change their bids at any time, this allows companies a lot of versatility. Compared to other types of advertising, it’s obvious why ads are so common.
However, it is important that you work with an experienced digital marketing expert to help you develop campaigns that can deliver a good return on investment so that you don’t waste your valuable marketing dollars. Get in touch with us today to help with your Google Ads campaigns.