For any small or local business trying to remain alive, the exposure on the search engines is a must. Running paid advertising is a great way to get instant exposure and highly targeted traffic, but it’s important that you focus on your long-term organic visibility as well. The problem is that Search Engine Optimization ( SEO) is a dynamic marketing technique that takes continuous effort over time.
This is the conundrum. Local companies are not making use of one of the most critical and successful marketing techniques for local businesses unless they are a local business. You don’t have time to do SEO, but you also don’t have time to read enough about it to be able to hire the right small business SEO services.
What is small business SEO?
Before we get into the types of services offered by the SEO Department, let’s make sure you have a firm understanding of what SEO is. Many business owners see Search Engine Optimization ( SEO) as an enigma that only those with inner knowledge can solve. Yeah, the SEO service company may have inside information that you don’t have, but to know the basics is a must, and it can be broken down into clear concepts:
Even if you’re optimizing search engines, search engines build their ranking algorithms around user activity as they seek to be the most reliable source of information out there. What this means is, at the end of the day, you’re really just optimizing your search engine users — like people like you.
SEO is not just a strategy, but a mixture of efforts that work in tandem to help search engines like Google locate your business website, to mark it as trustworthy, to organize the information you publish on it, and to show it to users looking for it.
One of the most common ways for customers to locate the goods , services and businesses closest to them is through a search engine (hence the word “local search”). They can enter a search term or query (also known as a keyword) in Google. Google will then return what it has found as the most suitable and usable results, displaying local results where applicable.
In fact, in many cases, the local results take up the entire initial view of the search results.
We use search engines (i.e. Google) to find the knowledge using complex algorithms (or formulas) the help to classify, analyze and prioritize sites. The “spiders” of the engine are constantly crawling the web, filtering any page they find through this formula and storing the pages in a database (called their index). This way, when a person conducts a search, Google directly returns results from its index rather than the live internet.
The main thing to note is that SEO is about conveying the content of your website pages and their relevance to specific locations and words in a language that a machine can understand, such as meta tags.
You need to rank high on Google, especially on the first page, preferably in the top few results , in order for your potential customers to find you via a Google search. That’s why you need to optimize your search engine content. Hence the word “optimization of the search engine.”
And the aspect of optimization is where a small business SEO service comes into play. SEO produces good and sustained results, but only if it’s done properly. It can be challenging, as a small business or a solo entrepreneur, to execute all the optimizations correctly, let alone to find out what these strategies are to begin with. So let’s talk about the marketing services of SEO.
Why Hire an SEO company for your small business SEO?
So we have just identified that search is very much a localized agency, and that’s why it’s a valued small business marketing strategy. But why employ an SEO service company?
SEO is very complex
Even though I’ve only condensed it to its core components above, it doesn’t make SEO any less complex. And SEO’s small business doesn’t make it smaller than SEO’s big business. As described above, SEO is a group of practices that function synergistically to gain visibility to local search engine results pages. You may be able to do the bare SEO basics, but if you can’t do all the techniques, your efforts will not move the needle, and your time will end up being wasted.
SEO requires continuous work
SEO is not a one-and-one marketing technique. There are some one-time optimizations you can perform that require little to no maintenance, but real SEO is a constant work in progress. It involves the following:
- Daily publication of original, high-quality content
- Constantly checking current sites for accuracy
- Going back to old pages and adding links to new pages
Many small business owners have plenty of day-to-day operations on their plate. With the support of an SEO service provider for your small business SEO, your website will generate traffic and lead you in the background while you’re able to remain focused on your customers.
SEO Is Always Changing
As discussed in the “engine” section of our SEO intro above, Google uses a complex algorithm that takes into account various ranking factors to assess the consistency, relevance and accuracy of a website. We know a large portion of those ranking variables, but not all of them. Plus, Google’s algorithm is still changing. A small business SEO service can stay on top of these algorithm updates and change the strategy accordingly.
Knowledge and tools
Free keyword tools are useful to use when making content and doing the SEO work that you can do. SEO tools and service subscriptions are also helpful, but you need to learn how to get the most out of any platform. A competent SEO service provider is equipped with the best resources and expertise that, when combined, can give you a foothold over your competitors.
Need help with your small business SEO? We can help, get in touch with us today.